本文選題：購(gòu)物中心 + 體驗(yàn)式消費(fèi)�。� 參考：《吉林建筑大學(xué)》2017年碩士論文

【摘要】：隨著體驗(yàn)經(jīng)濟(jì)的到來(lái),我國(guó)經(jīng)濟(jì)水平的提高,電子商業(yè)的飛速發(fā)展,消費(fèi)方式正在發(fā)生翻天覆地的變化。由于網(wǎng)購(gòu)的便利性,使部分的傳統(tǒng)目的性消費(fèi)轉(zhuǎn)移到電商平臺(tái)上,從而使實(shí)體商業(yè)受到影響。然而隨著生活水平的提高,人們不再滿足于溫飽型的消費(fèi),轉(zhuǎn)而注重精神型的消費(fèi)。在這種消費(fèi)方式的轉(zhuǎn)變下,體驗(yàn)式消費(fèi)應(yīng)運(yùn)而生。在我國(guó)很多大城市人們開(kāi)始提倡體驗(yàn)式消費(fèi)。商業(yè)地產(chǎn)開(kāi)發(fā)商開(kāi)始關(guān)注購(gòu)物環(huán)境的設(shè)計(jì)。設(shè)計(jì)師通過(guò)打造特色的購(gòu)物環(huán)境與豐富的購(gòu)物體驗(yàn),為消費(fèi)者提供難忘的購(gòu)物經(jīng)歷,得到消費(fèi)者對(duì)購(gòu)物環(huán)境精神層面的認(rèn)同,從而延長(zhǎng)購(gòu)物時(shí)間,提高沖動(dòng)性購(gòu)物的機(jī)率。本文以體驗(yàn)經(jīng)濟(jì)作為研究的背景,從體驗(yàn)式消費(fèi)的角度出發(fā),以購(gòu)物中心公共空間為研究對(duì)象,分析體驗(yàn)式消費(fèi)下消費(fèi)者的特點(diǎn)與需求,對(duì)體驗(yàn)式消費(fèi)影響下的購(gòu)物中心公共空間進(jìn)行解析,提出了在體驗(yàn)式消費(fèi)下的購(gòu)物中心公共空間的設(shè)計(jì)原則與設(shè)計(jì)方法,以期對(duì)今后購(gòu)物中心公共空間的設(shè)計(jì)起到指導(dǎo)與借鑒作用。本論文共分為四章:第一章介紹了論文的研究背景,研究目的與研究意義,明確了論文的研究范圍及相關(guān)概念,總結(jié)了國(guó)內(nèi)外的研究現(xiàn)狀,并梳理了論文的框架結(jié)構(gòu)。第二章介紹了購(gòu)物中心的發(fā)展概況,購(gòu)物中心公共空間的構(gòu)成與布局方式以及消費(fèi)者與購(gòu)物中心公共空間的相互需求與影響,分析了體驗(yàn)經(jīng)濟(jì)、體驗(yàn)式消費(fèi)及體驗(yàn)式消費(fèi)與傳統(tǒng)消費(fèi)的異同,指出了消費(fèi)模式轉(zhuǎn)變下購(gòu)物中心公共空間的現(xiàn)存問(wèn)題。第三章對(duì)體驗(yàn)式消費(fèi)下消費(fèi)者的特征與需求進(jìn)行調(diào)研與分析,并對(duì)國(guó)內(nèi)外優(yōu)秀的購(gòu)物中心進(jìn)行研究,對(duì)體驗(yàn)式消費(fèi)影響下購(gòu)物中心公共空間的職能、特性以及構(gòu)成要素方面進(jìn)行分析。第四章首先提出了體驗(yàn)式消費(fèi)下購(gòu)物中心公共空間的設(shè)計(jì)原則,討論了購(gòu)物中心公共空間構(gòu)成要素的設(shè)計(jì)方法以及空間主題的營(yíng)造方法,同時(shí)根據(jù)不同年齡消費(fèi)人群的特征提出針對(duì)性的設(shè)計(jì)方法,最后對(duì)未來(lái)購(gòu)物中心公共空間的發(fā)展趨勢(shì)進(jìn)行展望。
[Abstract]:With the coming of experience economy, the improvement of economic level and the rapid development of electronic commerce, the consumption mode is changing dramatically. Because of the convenience of online shopping, part of the traditional purposeful consumption is transferred to the e-commerce platform, so that the real business is affected. However, with the improvement of living standards, people are no longer satisfied with the consumption of food and clothing, but pay attention to the consumption of spirit. In this way of consumption changes, experiential consumption came into being. In many big cities of our country, people begin to advocate experiential consumption. Commercial real estate developers began to pay attention to the design of shopping environment. Through creating characteristic shopping environment and rich shopping experience, designers can provide unforgettable shopping experience for consumers, get the recognition of consumers' spiritual level of shopping environment, so as to prolong shopping time and increase the probability of impulsive shopping. This paper takes experience economy as the background of research, from the perspective of experiential consumption, taking the public space of shopping center as the research object, analyzes the characteristics and needs of consumers under experiential consumption. This paper analyzes the public space of shopping center under the influence of experiential consumption, and puts forward the design principles and methods of the public space of shopping center under the influence of experiential consumption. With a view to the future shopping center public space design to play a guiding and reference role. This paper is divided into four chapters: the first chapter introduces the research background, research purpose and research significance, clear the research scope and related concepts, summarizes the current research situation at home and abroad, and combs the frame structure of the paper. The second chapter introduces the development of shopping center, the structure and layout of shopping center public space, the mutual demand and influence of consumers and shopping center public space, and analyzes the experience economy. The similarities and differences between experiential consumption and traditional consumption point out the existing problems in the public space of shopping center under the change of consumption mode. The third chapter investigates and analyzes the characteristics and needs of consumers under experiential consumption, and studies the functions of the public space of shopping centers under the influence of experiential consumption, and studies the excellent shopping centers at home and abroad. The characteristics and components are analyzed. The fourth chapter first puts forward the design principle of the shopping center public space under the experience consumption, discusses the design method of the elements of the shopping center public space and the method of creating the space theme. At the same time, according to the characteristics of consumers of different ages, the paper puts forward the targeted design method, and finally prospects the development trend of the public space of shopping centers in the future.
【學(xué)位授予單位】：吉林建筑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TU247

【相似文獻(xiàn)】

相關(guān)期刊論文 前6條

1 鐘建平;;購(gòu)買電氣產(chǎn)品 邁入體驗(yàn)式消費(fèi)新時(shí)代[J];建材與裝修情報(bào);2010年10期

2 潘亮;陳利;;體驗(yàn)式消費(fèi)正當(dāng)時(shí) 探訪各式體驗(yàn)式展廳[J];建材與裝修情報(bào);2011年09期

3 丁光輝;;體驗(yàn)式消費(fèi)的開(kāi)放空間與城市環(huán)境的互動(dòng)[J];山西建筑;2007年31期

4 張彤;;體驗(yàn)式消費(fèi)的空間氛圍營(yíng)造[J];大眾文藝;2014年01期

5 林寧海;;福州創(chuàng)意產(chǎn)業(yè)影響下的“體驗(yàn)式”消費(fèi)空間[J];福建建筑;2014年01期

6 常健銘;魏春雨;;南京水游城購(gòu)物中心開(kāi)發(fā)模式解析[J];中外建筑;2012年11期

相關(guān)重要報(bào)紙文章 前10條

1 小沙;零距離：無(wú)處不在的體驗(yàn)式消費(fèi)[N];山西日?qǐng)?bào);2013年

2 見(jiàn)習(xí)記者 曾令俊;互動(dòng)體驗(yàn)式消費(fèi)成新元素[N];民營(yíng)經(jīng)濟(jì)報(bào);2014年

3 本報(bào)記者 高原;體驗(yàn)式消費(fèi)成市場(chǎng)新趨勢(shì)[N];發(fā)展導(dǎo)報(bào);2014年

4 本報(bào)記者 桑雪騏;體驗(yàn)式消費(fèi)不僅是營(yíng)銷概念[N];中國(guó)消費(fèi)者報(bào);2007年

5 本報(bào)記者 張建平;“體驗(yàn)式消費(fèi)”的“成長(zhǎng)煩惱”[N];河北經(jīng)濟(jì)日?qǐng)?bào);2013年

6 本報(bào)記者 任，

本文編號(hào)：1911629