本文選題：受眾　切入點(diǎn)：受眾心理　出處：《西南交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來在經(jīng)濟(jì)文化迅速發(fā)展的推動下,我國的電影產(chǎn)業(yè)迅速升溫,電影院已然成為了現(xiàn)代城市居民日常休閑和娛樂的主要場所。但反觀目前市場,占主流地位的院線影院,在這個不斷追求更加完善的娛樂體驗的消費(fèi)時代下,暴露出了自身的一些弊端,如在觀影過程中缺乏私密性,且容易被其他消費(fèi)者干擾,可選擇的影片有限,觀影時間不夠靈活等問題都為消費(fèi)者的娛樂生活帶來了些許不便。技術(shù)變革和消費(fèi)者需求的變化一直是推動娛樂產(chǎn)業(yè)變革的兩大動力,隨著媒介融合和電影發(fā)行方式多樣化的發(fā)展,電影放映方式不再單單局限于院線影院。加上人們對文化娛樂消費(fèi)需求不斷升級,促成了私人影院作為電影二級市場井噴式的發(fā)展,填補(bǔ)了傳統(tǒng)院線影院的缺陷,滿足了電影愛好者對于觀影環(huán)境私密性、觀影時間靈活性、影片選擇多樣性的需求。但目前私人影院尚處于初級發(fā)展階段,作為一種新型電影消費(fèi)模式,其內(nèi)部空間設(shè)計尚未有太多指導(dǎo)性的理論研究和實踐案例。受眾作為影院消費(fèi)者和電影傳播的接收主體,其體驗需求不斷推動著影院空間設(shè)計作出改變。所以本論文將受眾心理作為切入點(diǎn),研究在新消費(fèi)時代背景下的影院體驗需求,并將其作為核心內(nèi)容來指導(dǎo)影院空間設(shè)計,為私人影院這種新型電影銷售空間提供一種設(shè)計思路和方法。
[Abstract]:In recent years in promoting rapid economic and cultural development, China's film industry rapid warming, the cinema has become the main place for modern city residents daily leisure and entertainment. But in the current market, the mainstream cinema theater, in the pursuit of more perfect entertainment experience consumption era, exposed the shortcomings, such as lack of privacy in the viewing process, and is easy for other consumers can choose the film interference, limited viewing time is not flexible enough and other issues for consumer entertainment brings some inconvenience. The change of technological change and the consumer demand has been the two major power to promote the entertainment industry with change. Media convergence and film distribution diversification development, the film no longer confined to the cinema theater. Together with the people of cultural entertainment consumption upgrade, Contributed to the development of film as a private theater two grade market blowout, fill the defect of traditional cinema theater, movie lovers to meet the viewing environment privacy, viewing time flexibility, film selection diversity demand. But the private theater is still in the primary stage of development, as a new type of film consumption mode, the the interior space design has not been too much guidance of theoretical research and practical case. The audience as the receiving subject theater consumers and movies, the experience needs to constantly promote the theater space design changed. So the audience psychology as a starting point, research in the new era of consumption under the background of the theater experience demand, and the as the core content to guide the theater space design, provides a design idea and method for the new private cinema movie sales space.

【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TU242.2

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相關(guān)碩士學(xué)位論文 前5條

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4 黃盼盼;體驗空間—現(xiàn)代電影院室內(nèi)空間設(shè)計與研究[D];長春工業(yè)大學(xué);2012年

5 匡妥;從受眾體驗看科幻電影的審美效應(yīng)[D];貴州師范大學(xué);2008年

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本文編號：1571903