【摘要】：當下,傳統(tǒng)文化的強勢復(fù)蘇為唐詩傳播造就了文化認同、市場拓展的條件,也為傳媒產(chǎn)業(yè)提供了觀念轉(zhuǎn)變、模式優(yōu)化的變革契機。隨著我國本土文化資源產(chǎn)業(yè)化運作的成熟,唐詩自身的文化內(nèi)涵與經(jīng)濟價值得到了普遍認可,其與傳媒行業(yè)之間的效能轉(zhuǎn)化也成為實現(xiàn)互利發(fā)展的關(guān)鍵所在。而在跨文化傳播不斷加強、傳媒行業(yè)競爭日益加劇的當下,我們應(yīng)當充分利用唐詩這一獨特的文化資源,挖掘其包含的多重價值,合理對接傳媒行業(yè)的發(fā)展需求,實現(xiàn)文化傳承、效益提升以及社會引導(dǎo)的共贏,從而完成傳統(tǒng)詩歌文化復(fù)興與傳媒產(chǎn)業(yè)的協(xié)同發(fā)展。
[Abstract]:At present, the strong revival of traditional culture has created cultural identity and market expansion for Tang poetry communication, and also provides a chance for the media industry to change ideas and optimize its mode. With the maturity of the industrialization of native cultural resources in China, the cultural connotation and economic value of Tang poetry have been generally recognized, and the efficiency transformation between Tang poetry and the media industry has become the key to the realization of mutually beneficial development. At a time when cross-cultural communication is constantly strengthened and competition in the media industry is increasingly intensified, we should make full use of Tang poetry as a unique cultural resource, tap the multi-value it contains, and reasonably connect with the development needs of the media industry. To achieve the cultural heritage, efficiency promotion and social guidance win-win, so as to complete the traditional poetry culture rejuvenation and media industry coordinated development.
【作者單位】： 濰坊科技學(xué)院通識學(xué)院;
【基金】：山東省高等學(xué)校科研發(fā)展計劃一般項目:電視綜藝節(jié)目傳播中華優(yōu)秀傳統(tǒng)文化的困境及創(chuàng)新研究(課題編號:J17RB039)
【分類號】：G206;I207.22

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