本文選題：網(wǎng)絡(luò)文學(xué)市場(chǎng) + 供給側(cè)變革　； 參考：《出版廣角》2017年04期

【摘要】：作為新媒體產(chǎn)品的網(wǎng)絡(luò)文學(xué)成為當(dāng)前IP產(chǎn)業(yè)鏈的重要來(lái)源,其經(jīng)濟(jì)效益和文化功效都不容忽視。隨著網(wǎng)絡(luò)文學(xué)行業(yè)步入主流軌道,網(wǎng)絡(luò)文學(xué)市場(chǎng)的供給側(cè)變革要滿足受眾的需求變化,保證健康的供需動(dòng)態(tài)平衡是網(wǎng)絡(luò)文學(xué)實(shí)現(xiàn)自身價(jià)值的關(guān)鍵。與此同時(shí),評(píng)估網(wǎng)絡(luò)文學(xué)價(jià)值以便更好地開發(fā)和經(jīng)營(yíng)網(wǎng)絡(luò)文學(xué),核心的問(wèn)題之一是理解和分析網(wǎng)絡(luò)文學(xué)受眾的消費(fèi)模式。
[Abstract]:As a new media product, network literature has become an important source of IP industry chain, and its economic benefits and cultural efficacy can not be ignored. With the network literature industry stepping into the mainstream orbit, the supply-side transformation of the network literature market should meet the needs of the audience, and ensure a healthy dynamic balance between supply and demand is the key to realize the value of network literature. At the same time, to evaluate the value of network literature in order to better develop and manage network literature, one of the core problems is to understand and analyze the consumption pattern of network literature audience.
【作者單位】： 湖北第二師范學(xué)院文學(xué)院;
【基金】：湖北方言文化研究中心“湖北網(wǎng)絡(luò)文學(xué)的版權(quán)開發(fā)與經(jīng)營(yíng)”(項(xiàng)目號(hào):2015FYY009) 湖北文化產(chǎn)業(yè)經(jīng)濟(jì)研究中心“全媒體時(shí)代鄂版童書的版權(quán)開發(fā)與輸出研究”(項(xiàng)目號(hào):HBCIR2015Y010) 湖北省教育廳人文社科“全媒體時(shí)代湖北網(wǎng)絡(luò)文學(xué)的版權(quán)開發(fā)與經(jīng)營(yíng)”(項(xiàng)目號(hào):16Q274)階段性成果
【分類號(hào)】：G230.7-F;I206.7
，

本文編號(hào)：2048610