本文選題：在線雇主品牌 + 雇主品牌�。� 參考：《湖南師范大學(xué)》2012年碩士論文

【摘要】：在知識(shí)經(jīng)濟(jì)和信息時(shí)代的背景下,企業(yè)對(duì)人才的素質(zhì)要求越來(lái)越高,對(duì)優(yōu)秀人才的需求持續(xù)遞增,人才短缺現(xiàn)象也愈加嚴(yán)峻。能否吸引與留住高素質(zhì)的人才,已成為企業(yè)能否在競(jìng)爭(zhēng)中取勝獲得長(zhǎng)久發(fā)展的關(guān)鍵。雇主品牌作為企業(yè)贏得人力資源優(yōu)勢(shì)的主要途徑之一,已被學(xué)術(shù)界及商界普遍認(rèn)可。而計(jì)算機(jī)技術(shù)和互聯(lián)網(wǎng)的迅猛發(fā)展,為雇主品牌提供了新的研究視角----在線雇主品牌的研究。 本論文通過(guò)整理相關(guān)理論與國(guó)內(nèi)外文獻(xiàn)資料,重點(diǎn)探討我國(guó)上市公司在線雇主品牌對(duì)成長(zhǎng)績(jī)效的影響問(wèn)題。論文的研究方法主要有案例研究、內(nèi)容分析、因子分析和多元回歸分析等方法。全文共分為七章。第一章緒論,第二章對(duì)在線雇主品牌與成長(zhǎng)績(jī)效及其二者關(guān)系進(jìn)行文獻(xiàn)綜述,為實(shí)證研究提供理論基礎(chǔ)。第三章為案例分析,以兩家上市公司為例,通過(guò)對(duì)其在線雇主品牌與成長(zhǎng)績(jī)效進(jìn)行簡(jiǎn)單的比較,探討在線雇主品牌與成長(zhǎng)績(jī)效的影響關(guān)系。第四章、第五章,是本文的重點(diǎn),第四章是通過(guò)問(wèn)卷數(shù)據(jù)對(duì)在線雇主品牌的評(píng)價(jià)指標(biāo)進(jìn)行因子分析,將21個(gè)在線雇主品牌的評(píng)價(jià)指標(biāo)很好地歸成了五類(lèi),并得到了公司在線雇主品牌評(píng)價(jià)模型。第五章在第三章、第四章的基礎(chǔ)上,對(duì)上市公司在線雇主品牌對(duì)成長(zhǎng)績(jī)效影響進(jìn)行實(shí)證分析與解釋,并對(duì)數(shù)據(jù)分析的結(jié)果進(jìn)行了解釋。第六章是加強(qiáng)在線雇主品牌建設(shè),吸引保留和激勵(lì)人才,提升人力資源競(jìng)爭(zhēng)優(yōu)勢(shì),推動(dòng)企業(yè)成長(zhǎng)。第七章是論文的結(jié)語(yǔ),主要對(duì)論文的主要內(nèi)容和研究的不足之處進(jìn)行總結(jié),并對(duì)未來(lái)的研究作出了展望。 主要內(nèi)容包括： (1)建立了在線雇主品牌評(píng)價(jià)模型。在文獻(xiàn)綜述的基礎(chǔ)上,通過(guò)問(wèn)卷設(shè)計(jì)、調(diào)研、回收和統(tǒng)計(jì)分析,驗(yàn)證了上市公司在線雇主品牌由五個(gè)一級(jí)指標(biāo)和21個(gè)二級(jí)指標(biāo)構(gòu)成,這五個(gè)維度分別是薪酬福利、公司聲譽(yù)、工作氛圍、職業(yè)發(fā)展、在線形象。本論文并在此基礎(chǔ)上,得到了對(duì)公司在線雇主品牌評(píng)價(jià)的綜合函數(shù)。 (2)建立了上市公司在線雇主品牌對(duì)其成長(zhǎng)績(jī)效的回歸模型。在本文建立的在線雇主品牌評(píng)價(jià)模型的基礎(chǔ)上,通過(guò)對(duì)77家上市公司的樣本數(shù)據(jù)綜合運(yùn)用描述性統(tǒng)計(jì)、相關(guān)分析、多元回歸分析等方法進(jìn)行實(shí)證檢驗(yàn),深入探討了上市公司在線雇主品牌、企業(yè)規(guī)模、成立年限及其成長(zhǎng)績(jī)效之間的作用關(guān)系,并驗(yàn)證了上市公司在線雇主品牌正向影響其成長(zhǎng)績(jī)效的假設(shè)。
[Abstract]:Under the background of knowledge economy and information age, the quality of talents is becoming more and more demanding, the demand for outstanding talents is increasing continuously, and the shortage of talents is becoming more and more severe. Whether to attract and retain high-quality talents has become the key to the long-term development of enterprises. As one of the main ways for enterprises to win human resource advantages, employer brand has been widely recognized by academia and business circles. The rapid development of computer technology and Internet provides a new research perspective for employer brand-online employer brand research. This paper focuses on the influence of online employer brand on growth performance of listed companies in China by collating relevant theories and domestic and foreign literature. The research methods include case study, content analysis, factor analysis and multiple regression analysis. The full text is divided into seven chapters. The first chapter is an introduction, the second chapter is a literature review of online employer brand and growth performance and their relationship, which provides a theoretical basis for empirical research. The third chapter is a case study, taking two listed companies as an example, through a simple comparison of their online employer brand and growth performance, to explore the relationship between online employer brand and growth performance. The fourth chapter, chapter five, is the focus of this paper. The fourth chapter is the factor analysis of the evaluation index of online employer brand through questionnaire data, and the evaluation index of 21 online employer brand is well classified into five categories. And get the online employer brand evaluation model. On the basis of the third chapter and the fourth chapter, the fifth chapter makes an empirical analysis and explanation on the effect of online employer brand on the growth performance of listed companies, and explains the results of the data analysis. The sixth chapter is to strengthen the brand construction of online employers, attract and encourage talents, enhance the competitive advantage of human resources, and promote the growth of enterprises. The seventh chapter is the conclusion of the thesis, which summarizes the main contents and the deficiencies of the research, and makes a prospect for the future research. The main elements include: 1) an online employer brand evaluation model is established. On the basis of literature review, through questionnaire design, investigation, recovery and statistical analysis, it is verified that the online employer brand of listed companies is composed of five primary indicators and 21 second-order indicators. The five dimensions are salary and welfare, corporate reputation, and so on. Work atmosphere, career development, online image. On the basis of this, we get the comprehensive function of the brand evaluation of the company's online employer. The regression model of online employer brand on growth performance of listed company is established. On the basis of the online employer brand evaluation model established in this paper, the sample data of 77 listed companies are tested by descriptive statistics, correlation analysis, multiple regression analysis and so on. This paper probes into the relationship among online employer brand, enterprise size, establishment years and growth performance of listed companies, and verifies the hypothesis that online employer brand of listed companies positively affects their growth performance.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F832.51;F272.92;F224

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