發(fā)布時間：2018-04-16 07:52

  本文選題：證券公司 + 經(jīng)紀業(yè)務(wù)　； 參考：《蘭州大學》2012年碩士論文

【摘要】：證券業(yè)的本質(zhì)是服務(wù)業(yè)。證券經(jīng)紀業(yè)務(wù)是證券公司最基礎(chǔ)的傳統(tǒng)業(yè)務(wù),近三年來,經(jīng)紀業(yè)務(wù)貢獻了我國證券行業(yè)利潤的五成以上。創(chuàng)新是資本市場發(fā)展的強大推動力,是資本市場活力的源泉。證券公司開展經(jīng)紀業(yè)務(wù)客戶服務(wù)創(chuàng)新可以提高市場效率,為投資者提供優(yōu)質(zhì)的服務(wù),促進證券市場持續(xù)、健康、穩(wěn)定發(fā)展。 本文在研究中采用定性分析與定量分析相結(jié)合、理論研究的同時結(jié)合實際調(diào)查,綜合使用了金融學、統(tǒng)計學、管理學、會計學、市場營銷學等學科的研究方法。本文以國元證券公司作為研究對象,首先對國內(nèi)外證券經(jīng)紀業(yè)務(wù)的發(fā)展狀況進行了闡述,接著對國元證券經(jīng)紀業(yè)務(wù)客戶服務(wù)的現(xiàn)狀及存在的問題進行了分析,分別運用“SWOT模型、“五力模型”對國元證券經(jīng)紀業(yè)務(wù)客戶服務(wù)面臨的競爭環(huán)境、內(nèi)部資源及外部因素進行了詳細的研究和分析；在以上分析的基礎(chǔ)上,論證了國元證券經(jīng)紀業(yè)務(wù)客戶服務(wù)創(chuàng)新的必要性,并提出國元證券經(jīng)紀業(yè)務(wù)客戶服務(wù)創(chuàng)新的具體方案設(shè)計；最后,本文提出了創(chuàng)新方案實施的保障措施。 本文認為,證券經(jīng)紀業(yè)務(wù)客戶服務(wù)創(chuàng)新必須在遵守監(jiān)管法律的原則下進行,做到風險可測、可控。應(yīng)借鑒國內(nèi)外成熟先進的發(fā)展經(jīng)驗,順應(yīng)行業(yè)發(fā)展趨勢,充分利用證券公司自身的有利資源和外部機會�；诖�,本文給出了客戶群體劃分、客戶服務(wù)手段、客戶服務(wù)收費的具體對策,還提出了加強與創(chuàng)新相關(guān)的風險管理的建議。
[Abstract]:The essence of the securities industry is the service industry.Securities brokerage business is the most basic traditional business of securities companies. In the past three years, brokerage business has contributed more than 50% of the profits of securities industry in China.Innovation is a powerful driving force for the development of capital market and the source of capital market vitality.Securities companies can improve market efficiency, provide high quality services for investors, and promote the sustained, healthy and stable development of securities market by carrying out brokerage business customer service innovation.In this paper, qualitative analysis and quantitative analysis are used in the research, and the research methods of finance, statistics, management, accounting, marketing and so on are used synthetically.This paper takes Guoyuan Securities Company as the research object, firstly expounds the development of securities brokerage business at home and abroad, then analyzes the current situation and existing problems of Guoyuan securities brokerage business customer service.Using "SWOT model" and "five forces model", the paper makes a detailed research and analysis on the competitive environment, internal resources and external factors facing the customer service of Guoyuan securities brokerage business.This paper demonstrates the necessity of customer service innovation in Guoyuan securities brokerage business, and puts forward the concrete scheme design of customer service innovation in Guoyuan securities brokerage business. Finally, this paper puts forward the guarantee measures for the implementation of the innovation scheme.This paper holds that the innovation of customer service in securities brokerage business must be carried out in accordance with the principle of regulatory law, and the risk can be measured and controlled.We should draw lessons from the mature and advanced development experience at home and abroad, conform to the development trend of the industry, and make full use of the favorable resources and external opportunities of the securities companies themselves.Based on this, this paper gives the specific countermeasures of customer group division, customer service means, customer service charge, and puts forward some suggestions to strengthen risk management related to innovation.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.51

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本文編號：1757943