【摘要】：在山東省瀝青市場(chǎng)上,各地市公路局材料部門成為市場(chǎng)占領(lǐng)者。目前,雖然日照市公路管理局材料處依托自體制優(yōu)勢(shì)處于市場(chǎng)領(lǐng)導(dǎo)者地位,但存在的問(wèn)題一定程度上阻礙了單位發(fā)展,本文認(rèn)為最突出的問(wèn)題表現(xiàn)在戰(zhàn)略管理方面。材料處的運(yùn)作按照一般經(jīng)營(yíng)性事業(yè)單位進(jìn)行管理,通常情況下,按照日照市公路管理局下達(dá)的目標(biāo)開展經(jīng)營(yíng)活動(dòng),如今經(jīng)營(yíng)性事業(yè)單位將面臨改革全面轉(zhuǎn)企,材料處要想長(zhǎng)遠(yuǎn)健康發(fā)展,必須按照企業(yè)管理的規(guī)范化要求,對(duì)外部環(huán)境和內(nèi)部資源能力進(jìn)行全面分析,在現(xiàn)有戰(zhàn)略的基礎(chǔ)上進(jìn)行調(diào)整,重新制定合適的各層戰(zhàn)略,并憑借日照臨海、港口經(jīng)濟(jì)腹地大的區(qū)位優(yōu)勢(shì),實(shí)現(xiàn)“可持續(xù)”、“節(jié)能”為目標(biāo)的健康企業(yè)形態(tài)。本文的研究,對(duì)面臨改制的經(jīng)營(yíng)性事業(yè)單位具有非常重要的參考意義。本文以山東日照市公路管理局材料處為例研究經(jīng)營(yíng)性事業(yè)單位的戰(zhàn)略問(wèn)題。首先,介紹了戰(zhàn)略診斷的相關(guān)理論和工具,由于工具較多,主要分析了四種文中使用到的工具；其次對(duì)材料處所處的產(chǎn)業(yè)環(huán)境從發(fā)展現(xiàn)狀、競(jìng)爭(zhēng)格局和趨勢(shì)預(yù)測(cè)三個(gè)方面進(jìn)行了分析。然后運(yùn)用PEST明確其所處宏觀環(huán)境狀況。通過(guò)價(jià)值鏈分析法對(duì)內(nèi)部環(huán)境進(jìn)行分析,找出材料處的主要優(yōu)勢(shì)和劣勢(shì)。利用SWOT分析模型進(jìn)一步整合,提出四種戰(zhàn)略方案。最后,在對(duì)現(xiàn)行戰(zhàn)略進(jìn)行分析診斷的基礎(chǔ)上,發(fā)現(xiàn)存在的問(wèn)題,在此基礎(chǔ)上,對(duì)戰(zhàn)略進(jìn)行了優(yōu)化調(diào)整,制定了短期和長(zhǎng)期的戰(zhàn)略目標(biāo)和戰(zhàn)略規(guī)劃,并提出一些實(shí)施措施,以確保材料處在經(jīng)營(yíng)性事業(yè)單位改革中能持續(xù)健康發(fā)展。
[Abstract]:In Shandong Province asphalt market, each city highway bureau material department becomes the market occupier. At present, although the material department of Rizhao Highway Administration Bureau is in the leading position of market based on the advantage of self-system, the existing problems hinder the development of the unit to some extent. The most prominent problem in this paper is the strategic management. The operation of the Department of Materials shall be managed in accordance with the general operating institutions. Normally, the operation activities will be carried out in accordance with the objectives set by the Rizhao Highway Administration Bureau. Now, the business institutions will be faced with the reform and the overall transformation of enterprises. If the material department wants to develop healthily in the long run, it must make a comprehensive analysis of the external environment and internal resource capacity in accordance with the standardized requirements of enterprise management, adjust on the basis of existing strategies, and reformulate appropriate strategies at all levels. Depending on the location advantage of Rizhao's sea front and port economy hinterland, the healthy enterprise form of "sustainable" and "energy saving" is realized. The research of this paper has very important reference significance for the business institutions facing the reform. This paper takes Rizhao City Highway Administration Department of Shandong Province as an example to study the strategic problems of commercial institutions. First of all, the related theories and tools of strategic diagnosis are introduced. Because there are many tools, four kinds of tools used in this paper are mainly analyzed. Secondly, the paper analyzes the industrial environment from three aspects: current situation, competition pattern and trend prediction. Then the use of PEST to determine its macro-environmental situation. Through the value chain analysis of the internal environment to find out the main strengths and weaknesses of materials. Using the SWOT analysis model to further integrate, put forward four strategic plans. Finally, on the basis of the analysis and diagnosis of the current strategy, the existing problems are found. On this basis, the strategy is optimized and adjusted, the short-term and long-term strategic objectives and strategic plans are formulated, and some implementation measures are put forward. In order to ensure that the material in the reform of business institutions can continue to develop healthily.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D630

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本文編號(hào)：2398339