基于社會資本視角的微政務(wù)公眾信任研究
發(fā)布時(shí)間：2018-10-10 17:56
【摘要】：隨著移動端互聯(lián)網(wǎng)的訪問量超越了PC端互聯(lián)網(wǎng)訪問量,使得移動互聯(lián)網(wǎng)成為大眾獲取信息、服務(wù)的主要入口,隨之而來的政務(wù)微媒體也如雨后春筍般涌現(xiàn)。政務(wù)微媒體和傳統(tǒng)政府治理、公共服務(wù)相融合便衍生出微政務(wù),它是“互聯(lián)網(wǎng)+政務(wù)”的重要體現(xiàn),因而成為廣泛關(guān)注的電子政務(wù)發(fā)展新方向。當(dāng)前,微政務(wù)尚處于起步探索階段,相當(dāng)研究認(rèn)為信任不足是阻礙微政務(wù)發(fā)展的重要瓶頸之一,如何建立公眾信任顯得必要而緊迫。由此可見,微政務(wù)公眾信任研究作為一種基礎(chǔ)性理論準(zhǔn)備和實(shí)踐探索,對促進(jìn)微政務(wù)的長遠(yuǎn)發(fā)展具有積極的理論和實(shí)踐意義。基于社交新媒體平臺而誕生的微政務(wù)具有明顯的社交網(wǎng)絡(luò)屬性,故研究引入社會資本理論,試圖從社會資本視角來分析微政務(wù)公眾信任問題。研究首先闡述了微政務(wù)公眾信任相關(guān)概念及研究的背景、價(jià)值,并提出研究思路:問題提出-理論模型構(gòu)建-實(shí)證分析-結(jié)果討論-對策建議。其次,在梳理國內(nèi)外有關(guān)微政務(wù)公眾信任經(jīng)典文獻(xiàn)的基礎(chǔ)上,結(jié)合微政務(wù)信任特征,構(gòu)建了以社會資本為自變量、公眾感知為中介變量、信任傾向?yàn)檎{(diào)節(jié)變量、初始信任為因變量的微政務(wù)公眾初始信任理論模型;以社會資本為自變量、滿意度和參與度為中介變量、信任傾向?yàn)檎{(diào)節(jié)變量、持續(xù)信任為因變量的微政務(wù)公眾持續(xù)信任理論模型。根據(jù)各模型中變量間關(guān)系提出研究假設(shè);并將假設(shè)中的變量進(jìn)行操作化定義,在借鑒前人已有經(jīng)典問卷量表的基礎(chǔ)上進(jìn)行問卷編制,通過線上線下平臺同時(shí)發(fā)放問卷收集數(shù)據(jù)。再次,借助SPSS22.0進(jìn)行描述性統(tǒng)計(jì)分析、信度和效度分析、相關(guān)分析,中介效應(yīng)分析和調(diào)解效應(yīng)分析。研究發(fā)現(xiàn)社會資本三個(gè)維度:結(jié)構(gòu)維度、關(guān)系維度和認(rèn)知維度對微政務(wù)公眾初始信任和持續(xù)信任均有正向顯著影響;其中,初始信任階段,公眾感知的三個(gè)維度感知有用性、感知易用性、感知安全性分別在社會資本和初始信任之間發(fā)揮中介作用;在持續(xù)信任階段,滿意度和參與度分別在社會資本和持續(xù)信任之間發(fā)揮中介作用;信任傾向?qū)ξ⒄⻊?wù)信任的兩個(gè)階段主效應(yīng)顯著,調(diào)解效應(yīng)不顯著;人口統(tǒng)計(jì)學(xué)變量中僅有教育程度對微政務(wù)公眾初始信任和持續(xù)信任產(chǎn)生正向顯著影響。在此基礎(chǔ)上,研究基于社會資本視角提出改進(jìn)微政務(wù)公眾信任的對策建議。本研究從社會資本視角出發(fā),探討微政務(wù)公眾信任的動態(tài)變化,不僅有助于打開信任的“黑箱”,豐富微政務(wù)公眾信任前因探索的理論框架和研究視野;同時(shí)還將為提升公眾微政務(wù)公眾信任提供指導(dǎo)建議,助推我國微政務(wù)的健康、可持續(xù)發(fā)展。
[Abstract]:As the number of mobile Internet visits exceeds that of PC, the mobile Internet has become the main portal for the public to obtain information and services, followed by the emergence of government micromedia. Micro-media and traditional government governance, the integration of public services will give rise to micro-government, it is an important embodiment of "Internet government", so it has become a new direction of e-government development. At present, micro-government is still in the initial stage of exploration, and quite a lot of research thinks that the lack of trust is one of the important bottlenecks that hinder the development of micro-government, how to establish public trust is necessary and urgent. Therefore, as a basic theoretical preparation and practical exploration, the study of micro-government public trust has positive theoretical and practical significance to promote the long-term development of micro-government. The micro-government based on the new social media platform has obvious social network attribute, so the research introduces the social capital theory, tries to analyze the micro-government public trust problem from the social capital angle of view. Firstly, this paper expounds the related concepts of micro-government public trust and the background and value of the research, and puts forward the research ideas: problem proposition, theoretical model construction, empirical analysis, result discussion and countermeasures and suggestions. Secondly, on the basis of combing the classical literatures about micro-government public trust at home and abroad and combining the characteristics of micro-government trust, this paper constructs the social capital as the independent variable, the public perception as the intermediary variable, and the trust tendency as the regulating variable. The initial trust theory model of micro-government public is based on social capital as independent variable, satisfaction and participation as intermediary variables, and trust tendency as adjusting variable, which is dependent on initial trust. The theoretical model of public sustained trust in micro-government based on the dependent variable of continuous trust. According to the relationship between variables in each model, the research hypothesis is put forward, and the variables in the hypothesis are defined operationally, and then the questionnaire is compiled on the basis of the classical questionnaire scale, and the data is collected simultaneously through the online and offline platforms. Thirdly, descriptive statistical analysis, reliability and validity analysis, correlation analysis, intermediary effect analysis and mediation effect analysis are carried out with SPSS22.0. The study found that the three dimensions of social capital: structural dimension, relationship dimension and cognitive dimension have positive and significant effects on the initial trust and continuous trust of micro-government public, among which, the three dimensions of public perception are perceived usefulness in the initial trust stage. Perceived usability, perceived security play an intermediary role between social capital and initial trust, satisfaction and participation play an intermediary role between social capital and continuous trust respectively in the stage of continuous trust. The main effect of trust tendency on the two stages of micro-government trust is significant, but the mediation effect is not significant; only the educational level in the demographic variables has a positive and significant impact on the initial trust and continuous trust of micro-government public. On the basis of this, the paper puts forward some countermeasures and suggestions to improve the public trust in micro-government from the perspective of social capital. From the perspective of social capital, this study explores the dynamic changes of micro-government public trust, which not only helps to open the "black box" of trust, but also enriches the theoretical framework and research field of micro-government public trust. At the same time, it will provide guidance suggestions for improving public trust in micro-government, and promote the healthy and sustainable development of micro-government in China.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D630
本文編號：2262738
[Abstract]:As the number of mobile Internet visits exceeds that of PC, the mobile Internet has become the main portal for the public to obtain information and services, followed by the emergence of government micromedia. Micro-media and traditional government governance, the integration of public services will give rise to micro-government, it is an important embodiment of "Internet government", so it has become a new direction of e-government development. At present, micro-government is still in the initial stage of exploration, and quite a lot of research thinks that the lack of trust is one of the important bottlenecks that hinder the development of micro-government, how to establish public trust is necessary and urgent. Therefore, as a basic theoretical preparation and practical exploration, the study of micro-government public trust has positive theoretical and practical significance to promote the long-term development of micro-government. The micro-government based on the new social media platform has obvious social network attribute, so the research introduces the social capital theory, tries to analyze the micro-government public trust problem from the social capital angle of view. Firstly, this paper expounds the related concepts of micro-government public trust and the background and value of the research, and puts forward the research ideas: problem proposition, theoretical model construction, empirical analysis, result discussion and countermeasures and suggestions. Secondly, on the basis of combing the classical literatures about micro-government public trust at home and abroad and combining the characteristics of micro-government trust, this paper constructs the social capital as the independent variable, the public perception as the intermediary variable, and the trust tendency as the regulating variable. The initial trust theory model of micro-government public is based on social capital as independent variable, satisfaction and participation as intermediary variables, and trust tendency as adjusting variable, which is dependent on initial trust. The theoretical model of public sustained trust in micro-government based on the dependent variable of continuous trust. According to the relationship between variables in each model, the research hypothesis is put forward, and the variables in the hypothesis are defined operationally, and then the questionnaire is compiled on the basis of the classical questionnaire scale, and the data is collected simultaneously through the online and offline platforms. Thirdly, descriptive statistical analysis, reliability and validity analysis, correlation analysis, intermediary effect analysis and mediation effect analysis are carried out with SPSS22.0. The study found that the three dimensions of social capital: structural dimension, relationship dimension and cognitive dimension have positive and significant effects on the initial trust and continuous trust of micro-government public, among which, the three dimensions of public perception are perceived usefulness in the initial trust stage. Perceived usability, perceived security play an intermediary role between social capital and initial trust, satisfaction and participation play an intermediary role between social capital and continuous trust respectively in the stage of continuous trust. The main effect of trust tendency on the two stages of micro-government trust is significant, but the mediation effect is not significant; only the educational level in the demographic variables has a positive and significant impact on the initial trust and continuous trust of micro-government public. On the basis of this, the paper puts forward some countermeasures and suggestions to improve the public trust in micro-government from the perspective of social capital. From the perspective of social capital, this study explores the dynamic changes of micro-government public trust, which not only helps to open the "black box" of trust, but also enriches the theoretical framework and research field of micro-government public trust. At the same time, it will provide guidance suggestions for improving public trust in micro-government, and promote the healthy and sustainable development of micro-government in China.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D630
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