本文選題：信息表征 + 決策行為��； 參考：《電子科技大學(xué)》2015年碩士論文

【摘要】：人類社會(huì)在不斷的發(fā)展,每天都在發(fā)生新的變化,但是隨著快速的發(fā)展,人類也逐漸面臨各類日益頻繁的危機(jī),這些危機(jī)對(duì)人類的生命和財(cái)產(chǎn)安全造成了嚴(yán)重的威脅。近幾年公共危機(jī)事件在我國(guó)越加的頻繁發(fā)生,從2003年廣州非典疫情,到2005年吉林化工廠爆炸導(dǎo)致的松花江嚴(yán)重水污染事件,再到2008年的南方雪災(zāi)及汶川大地震等天災(zāi)或人為的危機(jī)事件給我國(guó)造成了難以彌補(bǔ)的損失,而在各種公共危機(jī)事件中,政府的決策對(duì)于危機(jī)事態(tài)的發(fā)展起著舉足輕重的作用。公共危機(jī)在事發(fā)生前一般是沒有任何的預(yù)兆,政府在處治應(yīng)對(duì)方面也沒有現(xiàn)成標(biāo)準(zhǔn)合適的預(yù)案可以遵照,在這過程中人們?cè)谟跁r(shí)間競(jìng)爭(zhēng),與生命賽跑,政府決策者須在盡可能短的時(shí)間內(nèi)做出最有效的決策。然而每個(gè)決策者作為一個(gè)普通人,在做決策的整個(gè)過程中常常會(huì)受到多方面因素的影響,如時(shí)間壓力帶來(lái)的焦慮和緊迫感、信息的來(lái)源真假難辨且信息量少、廣大媒體和人民的密切關(guān)注、決策者自身的認(rèn)知能力等多種因素都會(huì)影響決策者的決策行為,從而很難在如此復(fù)雜的環(huán)境下做出最有效的決策。本文在框架效應(yīng)的基礎(chǔ)上對(duì)探討危機(jī)信息的外部表征對(duì)政府決策行為的影響,并將時(shí)間作為整個(gè)研究的控制變量,并結(jié)合前景理論和有限理性理論運(yùn)用定性和定量相結(jié)合的方式進(jìn)行研究分析,本文研究思路設(shè)計(jì)為:(1)有時(shí)間壓力*框架效應(yīng)(風(fēng)險(xiǎn)選擇框架、屬性框架、目標(biāo)框架)*信息表征(文字,圖像)*危機(jī)決策問題;(2)無(wú)時(shí)間壓力*框架效應(yīng)(風(fēng)險(xiǎn)選擇框架、屬性框架、目標(biāo)框架)*信息表征(文字,圖像)*危機(jī)決策問題。調(diào)查結(jié)果顯示,不管是有時(shí)間壓力還是沒有時(shí)間壓力,當(dāng)決策信息以文字表述時(shí),決策結(jié)果都出現(xiàn)框架效應(yīng),但是當(dāng)決策信息以圖片的方式呈現(xiàn)時(shí),在無(wú)時(shí)間壓力下時(shí)決策者的決策結(jié)果均沒有出現(xiàn)框架效應(yīng)的影響,而在有時(shí)間壓力下,決策者的決策結(jié)果表現(xiàn)出輕微的框架效應(yīng)。由此可以得到?jīng)Q策者的決策行為不僅受決策時(shí)間的影響,還受決策信息的表現(xiàn)形式以的影響。
[Abstract]:With the development of human society, new changes take place every day. However, with the rapid development, human beings are faced with various kinds of increasingly frequent crises, which pose a serious threat to the safety of human life and property. In recent years, more and more public crisis events have occurred in China. From the SARS epidemic in Guangzhou in 2003 to the serious water pollution incident in Songhua River caused by the explosion of Jilin Chemical Plant in 2005, In 2008, the snow disaster in the south and Wenchuan earthquake and other natural disasters or man-made crisis events caused irreparable losses to our country, and in all kinds of public crisis events, the government decision-making plays an important role in the development of the crisis situation. Public crises usually have no warning before they happen, and there is no ready-made standard for the government to follow in dealing with them. In the process, people compete in time and race against life. Government decision makers must make the most effective decisions in the shortest possible time. However, every decision maker, as an ordinary person, is often affected by a variety of factors in the whole process of making decisions, such as anxiety and urgency brought by time pressure, the source of information is hard to identify and the amount of information is small. The media and people pay close attention to it, and many factors, such as the cognitive ability of the decision makers themselves, will affect the decision-making behavior of the decision makers, so it is difficult to make the most effective decisions in such a complex environment. Based on the frame effect, this paper discusses the influence of the external representation of the crisis information on the decision-making behavior of the government, and takes the time as the control variable of the whole study. Combined with prospect theory and finite rationality theory, this paper uses qualitative and quantitative methods to study and analysis. The research ideas are as follows: (1) there is time pressure * frame effect (risk selection framework, attribute framework). Target framework) * information representation (text, image) * crisis decision problem; (2) no time pressure * frame effect (risk selection framework, attribute framework, target frame) * information representation (text, image) * crisis decision problem. The results showed that, whether there was time pressure or no time pressure, when the decision information was expressed in words, the decision result had a frame effect, but when the decision information was presented as a picture, When there is no time pressure, the decision result of the decision maker has no influence of frame effect, but under the time pressure, the decision result of the decision maker shows a slight frame effect. It can be concluded that the decision making behavior is not only influenced by the decision time, but also by the form of decision information.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D63

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本文編號(hào)：2088777