本文選題：政務(wù)新媒體 + 政務(wù)微信��； 參考：《電子政務(wù)》2016年11期

【摘要】：隨著越來越多政府部門微信公眾號(hào)的開通,政務(wù)微信的影響力也日益受到關(guān)注。以浙江省為例,通過梳理當(dāng)前政務(wù)微信的發(fā)展?fàn)顩r,設(shè)計(jì)影響力指數(shù)并進(jìn)行相關(guān)性分析,找出影響政務(wù)類微信公眾號(hào)影響力的關(guān)鍵變量及其相互關(guān)系,根據(jù)分析結(jié)果,從內(nèi)容、呈現(xiàn)方式、后臺(tái)數(shù)據(jù)以及打造品牌四個(gè)方面分別提出優(yōu)化政務(wù)微信建設(shè)運(yùn)營的對(duì)策建議。
[Abstract]:As more and more government departments have opened the WeChat public number, the influence of government WeChat is also increasingly concerned. Taking Zhejiang Province as an example, by combing the development of the current government WeChat, design influence index and carry on the correlation analysis, find out the key variables and their relations that influence the influence of the government of the government of WeChat public, and the relationship between them and their relations. Analysis results, from the content, presentation, background data and brand building four aspects, respectively, put forward the optimization of government WeChat construction and operation of countermeasures and suggestions.
【作者單位】： 中共浙江省委黨校;山東行政學(xué)院;
【基金】：國家社科基金青年項(xiàng)目“地方政務(wù)微博受眾影響力研究”(項(xiàng)目編號(hào):15CGL074) 全國行政學(xué)院科研合作基金課題“網(wǎng)絡(luò)社會(huì)與政府治理現(xiàn)代化研究——基于網(wǎng)絡(luò)輿情視角”(項(xiàng)目編號(hào):15HZKT051) 山東行政學(xué)院重點(diǎn)科研課題“網(wǎng)絡(luò)視域下的社會(huì)主義核心價(jià)值觀傳播效度提升研究”(項(xiàng)目編號(hào):YKT201510)
【分類號(hào)】：D63
，

本文編號(hào)：1952790