發(fā)布時(shí)間：2018-04-27 00:33

  本文選題：網(wǎng)絡(luò)輿論 + 網(wǎng)絡(luò)輿情　； 參考：《上海交通大學(xué)》2015年博士論文

【摘要】：隨著轉(zhuǎn)型時(shí)期經(jīng)濟(jì)技術(shù)、社會(huì)體制、社會(huì)結(jié)構(gòu)、社會(huì)關(guān)系以及人們價(jià)值觀念的轉(zhuǎn)變,政治治理和公共政策決策機(jī)制也呈現(xiàn)著相應(yīng)調(diào)適。為了探究網(wǎng)絡(luò)傳播環(huán)境下中國公共政策議程輸入機(jī)制,本文基于對(duì)2003-2013年214起輿情事件的研究,從中國公共政策議程的輸入模式變遷、環(huán)境背景、議題來源、輿情影響模式和影響機(jī)制五個(gè)方面,綜合構(gòu)建輿情傳播與中國公共政策的議程輸入機(jī)制。中國公共政策議程輸入模式從改革開放以來可分為“權(quán)力精英主導(dǎo)-全民參與推進(jìn)”、“政治精英借力多元社會(huì)精英”、“政治精英與多元社會(huì)力量互動(dòng)”和“中國依法決策機(jī)制建設(shè)起步”四個(gè)階段;網(wǎng)絡(luò)空間帶來了政策議程輸入環(huán)境的變革,主要表現(xiàn)為政治結(jié)構(gòu)呈分散化與扁平化、信息格局呈開放化與節(jié)點(diǎn)化、傳播環(huán)境呈隱性化和離散化、參與結(jié)構(gòu)呈非中介化與交互化、文化結(jié)構(gòu)呈多元思潮碰撞的特點(diǎn);在議題來源方面,網(wǎng)絡(luò)傳播環(huán)境下公共政策的議題來源主體主要包括:當(dāng)權(quán)政府部門與官員的政治作為、突發(fā)公共事件本身、大眾媒體、利益團(tuán)體、個(gè)人和公眾;輿情輸入模式方面,網(wǎng)絡(luò)輿情輸入公共政策議程主要表現(xiàn)為壓力脅迫模式、事件應(yīng)生模式、自然演進(jìn)模式三種模式。通過進(jìn)一步對(duì)214起輿情事件進(jìn)行指標(biāo)設(shè)計(jì)、編碼、數(shù)據(jù)搜集和分析,展開輿情傳播對(duì)公共政策的影響機(jī)制的實(shí)證分析:在特征描述方面,網(wǎng)絡(luò)輿情推進(jìn)的公共政策的政策形式以政策修改為主,頒布主體以中央政府居多,議題曝光源主要為媒體、個(gè)人和事件本身,期限以長期政策為主,輻射范圍以全國居多,效力整體較高,主要涉及反腐倡廉、食藥安全、環(huán)境污染和弱勢群體保護(hù)等問題。關(guān)系研究方面,受害者、連環(huán)事件、事件傳播中的政策訴求、政策訴求的緊迫性、謠言、意見領(lǐng)袖參與都與公共政策推進(jìn)顯著相關(guān),集群行為與政策推進(jìn)不相關(guān),但集群行為促進(jìn)了政府政策回應(yīng)的時(shí)效;推動(dòng)公共政策的輿情事件的傳播強(qiáng)度、政策可行性均顯著高于未推動(dòng)公共政策的事件。影響研究方面,媒體和網(wǎng)民的輿論傳播強(qiáng)度對(duì)政策議程影響顯著,但網(wǎng)民對(duì)公共政策議程的干預(yù)力量主要在于情緒表達(dá)強(qiáng)度,媒體對(duì)公共政策議程的干預(yù)力量主要來源于新聞關(guān)注熱度。輿情傳播下公共政策的觸發(fā)機(jī)制表現(xiàn)為:事件所指向的公共政策具有可行性;輿論傳播強(qiáng)度較高;輿論中對(duì)公共政策的討論較多;某一時(shí)期內(nèi)同類型事件開始連續(xù)發(fā)生。最后,本文總結(jié)了政府科學(xué)決策機(jī)制有效運(yùn)用輿論的體制、誤區(qū)和策略,提出政府面對(duì)網(wǎng)絡(luò)輿論地不合理綁架時(shí),應(yīng)該向從“畏”到“敬”;從“防范”到“關(guān)注”、“參與”、“溝通”;從“順應(yīng)”到“疏導(dǎo)”;從“應(yīng)對(duì)”到“利用”逐步轉(zhuǎn)化,建立政府科學(xué)決策機(jī)制與網(wǎng)絡(luò)輿論的長效互動(dòng)機(jī)制。
[Abstract]:With the transformation of economy and technology, social system, social structure, social relations and people's values, political governance and public policy decision-making mechanism have been adjusted accordingly. In order to explore the input mechanism of China's public policy agenda in the network environment, this paper based on the research of 214 public opinion events from 2003 to 2013, from the input mode change, environment background, topic source of China's public policy agenda. The influence mode and influence mechanism of public opinion are discussed, and the agenda input mechanism of public opinion communication and Chinese public policy is constructed. Since the reform and opening up, China's public policy agenda input mode can be divided into "power elitist leading-the whole people participate in the promotion", "political elites take advantage of pluralistic social elites". The four stages of "interaction between political elites and pluralistic social forces" and "starting construction of China's decision-making mechanism according to law" have brought about a change in the input environment of policy agenda in cyberspace, which is mainly manifested in the decentralization and flattening of political structure. The information pattern is open and nodal, the communication environment is recessive and discretized, the participating structure is disintermediated and interactive, the cultural structure is characterized by multi-ideological collision. The main sources of public policy issues in the network environment include: the political actions of government departments and officials in power, public emergencies themselves, mass media, interest groups, individuals and the public; the mode of public opinion input. Network public opinion input into the public policy agenda mainly shows three models: stress stress mode, event generation model and natural evolution model. Through the index design, coding, data collection and analysis of 214 public opinion events, the empirical analysis of the influence mechanism of public opinion communication on public policy is carried out. The policy form of the public policy promoted by network public opinion is mainly in the form of policy modification, the main body of promulgation is the central government, the main source of topic exposure is the media, the individual and the event itself, the duration is mainly long-term policy, and the radiation range is mostly in the whole country. The effectiveness is high, mainly involves anti-corruption, drug safety, environmental pollution and the protection of vulnerable groups. In relation research, the victims, the serial events, the policy demands in the event communication, the urgency of the policy appeal, the rumor, the opinion leader participation all have significant correlation with the public policy advancement, the cluster behavior and the policy advancement are not related. However, cluster behavior promotes the limitation of government policy response, and the propagating intensity of public opinion events promoting public policy is significantly higher than that of non-public policy events. In terms of impact research, the media and Internet users' public opinion communication intensity has a significant impact on the policy agenda, but the interventionist power of Internet users on the public policy agenda mainly lies in the intensity of emotional expression. Media intervention in the public policy agenda comes mainly from the heat of news attention. The trigger mechanism of public policy under the spread of public opinion is as follows: the public policy directed by the event is feasible; the intensity of public opinion communication is high; there is more discussion on public policy in public opinion; and the same type of events begin to occur continuously in a certain period. Finally, this paper summarizes the effective use of public opinion system, misunderstanding and strategy by the scientific decision-making mechanism of the government, and puts forward that the government should change from "fear" to "respect", from "guard" to "concern" when facing the unreasonable kidnapping of public opinion on the network. "participation", "communication", from "adaptation" to "guidance", from "response" to "utilization", and establishment of a long-term interactive mechanism between government scientific decision-making mechanism and network public opinion.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2015
【分類號(hào)】：D630;G206

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本文編號(hào)：1808401