本文選題：電子商務(wù)　切入點(diǎn)：政府作用　出處：《揚(yáng)州大學(xué)》2017年碩士論文

【摘要】：近年來(lái),我國(guó)電子商務(wù)發(fā)展迅猛。2015年1月21日的商務(wù)部例行新聞發(fā)布會(huì)上公布數(shù)據(jù)顯示,2014年中國(guó)電子商務(wù)交易額(包括B2B和網(wǎng)絡(luò)零售)達(dá)到約13萬(wàn)億元。艾瑞咨詢集團(tuán)預(yù)測(cè),2018年中國(guó)電子商務(wù)交易額將達(dá)到24.2萬(wàn)億元。電子商務(wù)發(fā)展不僅創(chuàng)造了新的消費(fèi)需求,催生新興業(yè)態(tài),開(kāi)辟了就業(yè)增收新渠道,且有力推動(dòng)了三次產(chǎn)業(yè)轉(zhuǎn)型升級(jí),成為我國(guó)地區(qū)經(jīng)濟(jì)發(fā)展的新動(dòng)力。我國(guó)目前大部分關(guān)于電子商務(wù)產(chǎn)業(yè)扶持政策的理論研究都是從國(guó)家、省部級(jí)層面出發(fā),高屋建瓴,自上而下,而鮮有從基層的縣市區(qū)出發(fā)去觀察地方電子商務(wù)產(chǎn)業(yè)發(fā)展需要。因此在理論與時(shí)間層面該項(xiàng)研究都具有巨大的發(fā)展空間。本文將邗江區(qū)為模型,采用文獻(xiàn)分析法、實(shí)證分析法、問(wèn)卷調(diào)查與統(tǒng)計(jì)分析法、比較研究法,以政府干預(yù)經(jīng)濟(jì)理論與產(chǎn)業(yè)政策理論為依托,微觀細(xì)化,深入淺出,經(jīng)分析推導(dǎo)出邗江區(qū)政府目前在推動(dòng)電子商務(wù)產(chǎn)業(yè)發(fā)展中仍存在統(tǒng)籌協(xié)調(diào)機(jī)制缺位、電子商務(wù)產(chǎn)業(yè)區(qū)域規(guī)劃缺乏集聚效應(yīng)、配套設(shè)施不齊全、專業(yè)運(yùn)營(yíng)機(jī)構(gòu)人才匱乏等問(wèn)題,希望能夠提出具有高度普適性的思路,為縣市區(qū)級(jí)地方政府推動(dòng)當(dāng)?shù)仉娮由虅?wù)產(chǎn)業(yè)發(fā)展提供思路。本文主要研究結(jié)論是,邗江區(qū)電子商務(wù)產(chǎn)業(yè)初具規(guī)模,發(fā)展勢(shì)頭良好,電子商務(wù)在國(guó)民經(jīng)濟(jì)發(fā)展中的地位不斷提升。針對(duì)分析得出問(wèn)題,提出了發(fā)揮好政府機(jī)制保障作用、優(yōu)化電子商務(wù)發(fā)展空間布局、加速推動(dòng)傳統(tǒng)產(chǎn)業(yè)涉足電子商務(wù)、加強(qiáng)電子商務(wù)產(chǎn)業(yè)配套設(shè)施建設(shè)以及保障電子商務(wù)專業(yè)人才供應(yīng)等優(yōu)化措施,從而來(lái)進(jìn)一步發(fā)揮好政府主體作用,引導(dǎo)電子商務(wù)產(chǎn)業(yè)為地區(qū)經(jīng)濟(jì)發(fā)展做出更大貢獻(xiàn)。
[Abstract]:In recent years, e-commerce has developed rapidly in China. According to the data released at a routine press conference of the Ministry of Commerce on January 21, 2015, the volume of e-commerce transactions (including B2B and online retail) in China reached about 13 trillion yuan in 2014.Ai Rui advisory group forecasts, 2018 Chinese e-commerce transaction volume will reach 24.2 trillion yuan.The development of electronic commerce not only creates new consumption demand, accelerates the emergence of new forms of business, opens up new channels of employment and income, but also promotes the transformation and upgrading of three industries, and becomes a new motive force for the development of regional economy in our country.At present, most of the theoretical research on e-commerce industry support policy in China is from the national, provincial and ministerial levels, from a strategic point of view, from the top to the bottom, but rarely from the grass-roots counties and urban areas to observe the development of local e-commerce industry needs.Therefore, both theoretical and temporal aspects of this study have a huge space for development.In this paper, Hanjiang District is used as the model, literature analysis method, empirical analysis method, questionnaire survey and statistical analysis method, comparative research method, relying on the government intervention economic theory and industrial policy theory, micro refinement, deep into the simple,By analyzing and deducing that the Hanjiang District Government still has the lack of overall coordination mechanism in promoting the development of e-commerce industry at present, the regional planning of e-commerce industry lacks of agglomeration effect, the supporting facilities are not complete, and the personnel of professional operation organization are scarce, etc.It is hoped that the ideas with high universality can be put forward to provide ideas for the local governments at the county and urban levels to promote the development of the local electronic commerce industry.The main conclusion of this paper is that the e-commerce industry in Hanjiang District is beginning to take shape with good development momentum and the status of e-commerce in the development of national economy is constantly rising.In view of the problems obtained from the analysis, it is put forward that the government mechanism should play a role in ensuring the development of electronic commerce, optimize the space layout of the development of electronic commerce, and accelerate the traditional industry to step into electronic commerceIn order to give full play to the role of the government and guide the electronic commerce industry to make greater contribution to the regional economic development, we should strengthen the construction of supporting facilities for the electronic commerce industry and ensure the supply of electronic commerce professionals.
【學(xué)位授予單位】：揚(yáng)州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：D630;F724.6

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