在當(dāng)今的全球化背景下，越來越多的企業(yè)開始尋求向海外拓展，企業(yè)的跨文化傳播不僅存在于實(shí)體空間，也存在于網(wǎng)絡(luò)世界。企業(yè)網(wǎng)站就是企業(yè)跨文化傳播的一個(gè)重要渠道。在無國(guó)界限制的互聯(lián)網(wǎng)上，跨文化信息交流空前繁榮，而網(wǎng)站作為互聯(lián)網(wǎng)實(shí)現(xiàn)其媒介功能的主要形式，已成為重要的文化載體。有著不同文化背景的企業(yè)網(wǎng)站能夠折射出所在國(guó)家的文化特征，文化因素對(duì)網(wǎng)站的設(shè)計(jì)有著重要影響。研究文化因素對(duì)企業(yè)網(wǎng)站設(shè)計(jì)的影響對(duì)企業(yè)網(wǎng)站實(shí)現(xiàn)本地化和國(guó)際化，提高企業(yè)網(wǎng)站的跨文化信息傳播效果和提高企業(yè)的國(guó)際形象有著重要的意義。本研究選取15家中國(guó)能源企業(yè)網(wǎng)站和15家美國(guó)能源企業(yè)網(wǎng)站作為研究對(duì)象，以吉爾特·霍夫斯塔德（Geert Hofstede）的文化維度為理論框架，運(yùn)用定量分析法解析文化因素對(duì)這些企業(yè)網(wǎng)站設(shè)計(jì)的影響，并對(duì)中美企業(yè)網(wǎng)站的異同進(jìn)行比較，旨在為網(wǎng)站設(shè)計(jì)者及企業(yè)提供跨文化網(wǎng)站設(shè)計(jì)方面可行的參考和建議。 

【文章頁數(shù)】：70 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CONTENTS
LIST OF FIGURES, TABLES AND CHARTS
CHAPTER Ⅰ INTRODUCTION
    1.1 Background of the Study
    1.2 Significance of the Study
    1.3 Structure of the Study
CHAPTER Ⅱ LITERATURE REVIEW
    2.1 Related Studies Abroad
    2.2 Related Studies at Home
    2.3 Critique
CHAPTER Ⅲ THEORETICAL FRAMEWORK
    3.1 Definitions of Culture
    3.2 Definitions of Cross-cultural Communication
    3.3 Website, Web Page and Website Design
    3.4 Hofstede's Value Dimensions
    3.5 Introduction to the Four Cultural Dimensions
    3.6 China and the U.S. in Hofstede’s Model
CHAPTER Ⅳ RESEARCH METHODOLOGY
    4.1 Rationale of Methodology
    4.2 Website Selection
    4.3 Research Hypotheses
CHAPTER Ⅴ ELEMENTS OF WEBSITE DESIGN
    5.1 Website Elements
    5.2 Applying Hofstede’s Cultural Dimensions into Website Design
    5.3 A New Framework of Website Elements for Cultural Analysis
CHAPTER Ⅵ STATISTICS AND RESULTS
    6.1 Statistic Methodology
    6.2 Results
CHAPTER Ⅶ DISCUSSION AND ANALYSIS
    7.1 Discussion and Analysis on the Results
    7.2 Suggestions for Cross-cultural Website Designers
CHAPTER Ⅷ CONCLUSION
    8.1 Conclusion
    8.2 Limitations of the Study
    8.3 Implications for Future Studies
NOTES
Works Cited



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