【摘要】：自互聯(lián)網(wǎng)出現(xiàn)至今，它已成為構(gòu)成我們生活環(huán)境不可或缺的一部分。而在我們每天所面對的數(shù)量龐雜的網(wǎng)頁之中，有很多是我們所陌生的。對于陌生網(wǎng)頁而言，想要吸引并留住用戶僅有5秒的時間。 本文基于此背景，利用眼動儀器，記錄用戶真實的瀏覽行為，并通過分析用戶的眼動數(shù)據(jù)以探尋5秒時間內(nèi)吸引用戶視線并影響用戶做出美感評判的網(wǎng)頁美學因素。 感知到的視覺復(fù)雜度作為影響用戶感知界面的全局因素，對用戶做出最終的美感評判有著重要的影響。當用戶瀏覽網(wǎng)頁之時，，網(wǎng)頁就是用戶所處的視覺環(huán)境。本文認為，當用戶的視線能夠得到很好的引導時，頁面對于用戶是簡單且易于理解的，即用戶所感知到的視覺復(fù)雜度是較低的；而當用戶的視線得不到引導，盲目而無所適從，頁面對于用戶是難以理解的，即其感知到的視覺復(fù)雜度是較高的。本文通過引入視覺注意模型的概念，將用戶感知到的復(fù)雜度進行可視化的展示，并通過實驗驗證了用戶對與網(wǎng)頁的美感評價會隨著其感知到的視覺復(fù)雜度的升高經(jīng)歷先上升后下降的倒U型曲線變化。同時對比作為影響用戶視線的重要因素，對于構(gòu)成頁面整體的視覺復(fù)雜度有著至關(guān)重要的影響。通過調(diào)節(jié)界面視覺元素之間的對比可以調(diào)整頁面整體被用戶感知的視覺復(fù)雜度，從而最終調(diào)整用戶對網(wǎng)頁的美感評價。 本文通過眼動實驗及問卷調(diào)查結(jié)合的方式論證了以上結(jié)論的同時，將以上結(jié)論運用于設(shè)計實踐，對網(wǎng)頁進行了再設(shè)計，并以其為實驗素材進行了對比實驗。實驗結(jié)果理想。
[Abstract]:Since the emergence of the Internet, it has become an indispensable part of our living environment. And in the number of pages we face every day, many of them are unfamiliar to us. For unfamiliar pages, it takes only five seconds to attract and retain users. Based on this background, this paper uses the eye movement instrument to record the real browsing behavior of the user, and through the analysis of the user's eye movement data, to explore the aesthetic factors that attract the user's attention and affect the aesthetic judgment of the user in 5 seconds. Perceived visual complexity, as a global factor affecting the user's perceived interface, has an important impact on the final aesthetic evaluation of the user. When users browse the web page, the web page is the visual environment in which the user lives. This paper holds that when the user's line of sight can be well guided, the page is simple and easy to understand for the user, that is, the visual complexity perceived by the user is low. However, when the user's line of sight is not guided and blindly and at a loss, the page is difficult for the user to understand, that is, the visual complexity it perceives is high. In this paper, by introducing the concept of visual attention model, the complexity perceived by users is displayed visually. Through experiments, it is verified that the aesthetic evaluation of web pages will experience the change of inverted U-shaped curve with the increase of visual complexity, which increases at first and then decreases. At the same time, comparison, as an important factor affecting users' line of sight, has a vital impact on the overall visual complexity of the page. By adjusting the comparison between the visual elements of the interface, we can adjust the visual complexity that the page as a whole is perceived by the user, and finally adjust the aesthetic evaluation of the web page. In this paper, the above conclusions are demonstrated by the combination of eye movement experiment and questionnaire survey. At the same time, the above conclusions are applied to the design practice, and the web page is redesigned, and the comparative experiment is carried out with it as the experimental material. The experimental results are ideal.
【學位授予單位】：上海交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.092;TP391.41

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