【摘要】：購物比價網(wǎng)站是網(wǎng)絡(luò)購物新興的周邊產(chǎn)業(yè)。面對幾大電子商務(wù)網(wǎng)站早已進行的互聯(lián)網(wǎng)“圈地運動”,購物比價網(wǎng)站如何吸引用戶、如何快速開發(fā)設(shè)計迭代和如何平衡設(shè)計與商業(yè)利益的問題,成為企業(yè)最關(guān)心的問題。只有在提高網(wǎng)站的可用性和良好的用戶體驗的基礎(chǔ)上,縮短開發(fā)周期和降低開發(fā)成本,才能形成可持續(xù)的競爭力,并為轉(zhuǎn)化率提供辦法。交互設(shè)計就是以用戶行為為中心,平衡設(shè)計、商業(yè)與技術(shù)等多方面的制約因素,創(chuàng)造出形式可用、用戶滿意和具有商業(yè)利益的產(chǎn)品。 本文以交互設(shè)計為研究視角,以網(wǎng)站交互設(shè)計和網(wǎng)絡(luò)消費者行為為理論基礎(chǔ),以購物比價網(wǎng)站為研究對象,結(jié)合大量樣本網(wǎng)站進行設(shè)計分析,總結(jié)并歸納此類網(wǎng)站交互設(shè)計框架(信息組織、導(dǎo)航系統(tǒng)、搜索系統(tǒng))的共性和一般規(guī)律,并根據(jù)不同的用戶搜尋行為對用戶進行細分,進行引導(dǎo)性交互設(shè)計模式的研究；總結(jié)出交互設(shè)計的框架和模式的設(shè)計導(dǎo)則。最后,筆者展示了在公司參與的購物比價網(wǎng)站的實際項目-—主機點評網(wǎng)(HOSTUCAN)的部分交互設(shè)計,作為交互設(shè)計師在項目中引入本文研究的可重用的設(shè)計導(dǎo)則,在實踐中得到了研究成果的驗證,并總結(jié)出在實際項目中引入可重用的設(shè)計導(dǎo)則的重要性。
[Abstract]:Shopping comparison website is a new peripheral industry of online shopping. In the face of the "land enclosure" already carried out by several e-commerce websites, how to attract users, how to develop and design iterations quickly and how to balance design and commercial interests have become the most concerned issues for enterprises. Only on the basis of improving the usability and the good user experience of the website, shortening the development cycle and reducing the development cost, can we form the sustainable competitiveness and provide the method for the conversion rate. Interactive design is to take user behavior as the center, balance design, business and technology and other constraints, create a form of usable, user satisfaction and commercial interests of the product. This paper takes interactive design as the research angle, website interactive design and online consumer behavior as the theoretical basis, taking shopping price comparison website as the research object, combining with a large number of sample websites to design and analyze. Generality and general rules of interactive design framework (information organization, navigation system, search system) of this kind of website are summarized and summarized, and users are subdivided according to different user search behaviors to conduct research on guiding interactive design pattern. The framework of interactive design and design guidelines of patterns are summarized. Finally, the author shows part of interactive design of (HOSTUCAN), which is the actual project of the shopping comparison website in which the company participates. As an interactive designer, the reusable design guidelines studied in this paper are introduced into the project. The research results are verified in practice, and the importance of introducing reusable design guidelines in practical projects is summarized.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.092

【參考文獻】

相關(guān)期刊論文 前5條

1 劉楓;李晉瑤;;基于互聯(lián)網(wǎng)的消費者行為模式研究[J];科協(xié)論壇(下半月);2007年02期

2 高海霞;;基于感知風(fēng)險的消費者購買行為模式[J];商業(yè)時代;2006年19期

3 李明哲;;網(wǎng)上購物的消費者行為分析[J];現(xiàn)代商貿(mào)工業(yè);2008年06期

4 胡剛,曹曉敏,沈雁;用戶網(wǎng)絡(luò)行為習(xí)慣模型[J];指揮技術(shù)學(xué)院學(xué)報;2000年03期

5 黎志成,劉枚蓮;電子商務(wù)環(huán)境下的消費者行為研究[J];中國管理科學(xué);2002年06期

，

本文編號：2320188