【摘要】：近年來，隨著基礎(chǔ)設施即服務（Infrastructure as a service，IaaS）商用化程度的不斷加深，其定價方式成為云服務業(yè)界和學術(shù)界關(guān)注的焦點。IaaS與傳統(tǒng)的信息產(chǎn)品和服務有著一些共性，，但是由于時代背景、文化傳統(tǒng)、IT技術(shù)和經(jīng)濟環(huán)境變化的影響也具有了自身獨特的方面，例如邊際成本為零、高可擴展性和彈性服務等。IaaS云計算服務提供商需要制定和運用行之有效的定價策略、定價方法和價格競爭策略，才能擴大自身的市場份額，鞏固自身的市場地位，增強自身的競爭能力。而現(xiàn)階段IaaS云計算服務的定價基本都是采用按需付費這種單一定價模式，因此如何豐富IaaS云計算服務定價策略和方法，并且分析研究IaaS云計算服務價格競爭策略的相關(guān)問題是當前云計算研究的熱點。 本文首先論述了IaaS云計算服務的概念、特點及發(fā)展現(xiàn)狀，并分析論述了云計算的相關(guān)基礎(chǔ)理論，隨后著重研究了IaaS云服務的定價策略、定價方法、定價區(qū)間和價格策略。具體而言，主要研究內(nèi)容如下： （1）IaaS云計算服務定價影響因素、定價策略和定價方法。基于對亞馬遜和微軟兩家云服務企業(yè)IaaS云服務計費模式的研究，提出了來自于云服務提供商和用戶兩方面的定價影響因素；接著得出云服務提供商采用的時間材料定價策略、兩階段定價策略、差異化定價策略和拍賣式定價策略四種定價策略；最后將四種定價策略進行抽象，得出了云服務市場上普遍采用的Pay-per-use、Subscription和動態(tài)定價方法三種定價方法。 （2）基于BSM模型的IaaS云計算服務價格范圍度量。在對IaaS云服務資源參數(shù)劃分的基礎(chǔ)上，把資源參數(shù)映射到BSM模型中，計算得出Pay-per-use和Subscription兩種定價方法下不同云服務質(zhì)量水平的價格范圍，比較分析了在一年期（短期）和三年期（長期）兩種定價方法下云計算服務提供商所獲得的收益情況，為提供商制定IaaS云計算服務價格提供方法指導。 （3）IaaS云計算服務價格競爭問題研究�；趯aaS云計算服務質(zhì)量水平的劃分，提出了云服務提供商提供的兩種服務質(zhì)量水平的云服務--標準質(zhì)量服務水平和高質(zhì)量服務水平。然后從云服務提供商收益的角度出發(fā)，分析研究了短期性和長期性IaaS云計算服務條件下兩家云服務提供商提供不同云服務質(zhì)量水平的價格競爭策略問題。
[Abstract]:In recent years, with the deepening of the commercialization of (Infrastructure as a service,IaaS (Infrastructure as a Service), its pricing method has become the focus of the cloud service industry and academia. IaaS and traditional information products and services have some similarities, but due to the background of the times, Cultural tradition, the influence of IT technology and economic environment change also has its own unique aspects, such as zero marginal cost, high scalability and flexible services, etc. IaaS cloud computing service providers need to develop and use effective pricing strategies. Only by pricing method and price competition strategy can we enlarge our own market share, consolidate our market position and enhance our own competitive power. At this stage, the pricing of IaaS cloud computing services is basically based on the ondemand pricing model, so how to enrich the pricing strategies and methods of IaaS cloud computing services, And the research of IaaS cloud computing service price competition strategy is the focus of cloud computing research. This paper firstly discusses the concept, characteristics and current situation of IaaS cloud computing service, and analyzes the basic theory of cloud computing. Then, it focuses on the pricing strategy, pricing method, pricing interval and price strategy of IaaS cloud service. Specifically, the main contents are as follows: (1) IaaS cloud computing services pricing factors, pricing strategies and pricing methods. Based on the research of IaaS cloud service billing model of Amazon and Microsoft, this paper puts forward the pricing influence factors from cloud service provider and user, and then obtains the time material pricing strategy adopted by cloud service provider. Two stage pricing strategy, differential pricing strategy and auction pricing strategy are four pricing strategies. Finally, the four pricing strategies are abstracted. Three pricing methods, Pay-per-use,Subscription and dynamic pricing, which are widely used in cloud service market are obtained. (2) IaaS cloud computing service price range measurement based on BSM model. Based on the partition of IaaS cloud service resource parameters, the resource parameters are mapped to the BSM model, and the price range of different cloud service quality levels under two pricing methods, Pay-per-use and Subscription, is calculated. A comparative analysis of the benefits received by cloud computing service providers under two pricing methods, one year (short term) and three year (long term), It provides guidance for providers to develop IaaS cloud computing service price. (3) Research on price competition of IaaS cloud computing service. Based on the classification of IaaS cloud service quality level, two kinds of cloud services of cloud service provider, standard quality service level and high quality service level, are put forward. Then, from the point of view of cloud service provider's income, this paper analyzes and studies the price competition strategy of two cloud service providers under the condition of short-term and long-term IaaS cloud computing service with different cloud service quality level.
【學位授予單位】：江蘇科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.09

【參考文獻】

相關(guān)期刊論文 前9條

1 徐鵬;陳思;蘇森;;互聯(lián)網(wǎng)應用PaaS平臺體系結(jié)構(gòu)[J];北京郵電大學學報;2012年01期

2 申麗君;楊蘭娟;趙華;;云計算與網(wǎng)格計算的比較研究[J];電腦知識與技術(shù);2011年17期

3 許曉馮;;淺談云計算及其應用[J];信息化研究;2010年11期

4 李喬;鄭嘯;;云計算研究現(xiàn)狀綜述[J];計算機科學;2011年04期

5 胡志剛;劉艷;;云環(huán)境下基于組合雙向拍賣的動態(tài)資源定價[J];計算機工程;2012年08期

6 袁園;;SaaS——軟件產(chǎn)品的新興定價模式[J];科技廣場;2009年04期

7 岳冬利;劉海濤;孫傲冰;;IaaS公有云平臺調(diào)度模型研究[J];計算機工程與設計;2011年06期

8 溫泉;周玲玲;黃雅文;;淺析SaaS商業(yè)模式[J];現(xiàn)代商業(yè);2009年08期

9 徐風;王偉平;;基于綜合形式(PAAS+IAAS)的云計算平臺的研究與構(gòu)建[J];科技資訊;2010年32期

本文編號：2265654