本文選題：網(wǎng)絡(luò) + 輿情　； 參考：《華北電力大學(xué)》2014年碩士論文

【摘要】：隨著因特網(wǎng)在全球范圍內(nèi)的飛速發(fā)展,網(wǎng)絡(luò)媒體已被公認(rèn)為是繼廣播、電視、報紙之后的“第四媒體”,由于互聯(lián)網(wǎng)具有隱蔽性、虛擬性、滲透性、發(fā)散性和隨意性等特點(diǎn),它在信息的傳播,尤其是在一些重大新聞和突發(fā)性事件的報道中,表現(xiàn)出傳統(tǒng)新聞媒介無法比擬的優(yōu)勢�，F(xiàn)代市場的競爭既是企業(yè)產(chǎn)品及其服務(wù)質(zhì)量的競爭,也是企業(yè)知名度和美譽(yù)度的競爭。國家電網(wǎng)公司作為國有的重要骨干企業(yè),肩負(fù)著國家能源安全和國民經(jīng)濟(jì)命脈的重要使命,公司的一舉一動都會備受各級政府、廣大媒體、社會公眾的廣泛關(guān)注和評價。太原供電公司作為國家電網(wǎng)公司的子公司,按照國家電網(wǎng)公司加強(qiáng)品牌維護(hù)及新聞應(yīng)急工作的要求,不僅平時應(yīng)注重主流媒體,加大主題傳播力度,提升宣傳報道的社會效果和企業(yè)形象。更應(yīng)該考慮在遭遇突發(fā)事件時,做到以最快速度收集互聯(lián)網(wǎng)上相關(guān)信息,實(shí)時跟蹤事態(tài)發(fā)展,并加強(qiáng)對網(wǎng)絡(luò)輿論的有效引導(dǎo),對網(wǎng)絡(luò)輿論危機(jī)積極化解,最終為企業(yè)決策提供現(xiàn)實(shí)依據(jù)。因此針對太原供電公司網(wǎng)絡(luò)輿情監(jiān)測系統(tǒng)進(jìn)行設(shè)計(jì)和實(shí)現(xiàn),可以利用互聯(lián)網(wǎng)信息采集技術(shù)、信息智能信息處理技術(shù)和全文檢索技術(shù),對境內(nèi)外網(wǎng)絡(luò)中的新聞網(wǎng)頁、論壇、貼吧、博客、微博等網(wǎng)絡(luò)資源進(jìn)行全網(wǎng)監(jiān)測、定向采集和智能分析,把互聯(lián)網(wǎng)讀薄,讀透。提供相關(guān)輿情、熱點(diǎn)信息的發(fā)現(xiàn)、主題事件監(jiān)測、分類監(jiān)測、輿情實(shí)時預(yù)警、輿情監(jiān)管、統(tǒng)計(jì)分析、輔助決策支持等多層次、多維度的輿情信息服務(wù),根據(jù)公司的網(wǎng)絡(luò)輿情監(jiān)測和定向追蹤等信息需求,形成簡報、報告、圖表等分析結(jié)果,從而幫助公司及時掌握輿情動向。為領(lǐng)導(dǎo)和輿情工作部門提供信息參考和決策支持。
[Abstract]:With the rapid development of the Internet in the world, the network media has been recognized as the "fourth media" after radio, television and newspaper. Because of the characteristics of the Internet, such as concealment, fictitious, permeability, divergence and arbitrariness, etc. In the dissemination of information, especially in the reports of some important news and unexpected events, it shows an incomparable advantage over the traditional news media. The competition in modern market is not only the competition of product and service quality, but also the competition of reputation and reputation. As an important backbone enterprise of state-owned, State Grid Company shoulders the important mission of national energy security and national economic lifeline. Every move of the company will be widely concerned and evaluated by all levels of government, the mass media and the public. Taiyuan Power supply Company, as a subsidiary of the State Grid Company, should not only pay attention to the mainstream media, but also increase the intensity of thematic communication in accordance with the requirements of the State Grid Company to strengthen its brand maintenance and news emergency work. Improve the social effects of publicity and corporate image. We should also consider collecting relevant information on the Internet as quickly as possible, tracking developments in real time, strengthening effective guidance to network public opinion, and actively resolving the crisis of network public opinion. Finally, it provides a realistic basis for enterprise decision-making. Therefore, in view of the design and implementation of the network public opinion monitoring system of Taiyuan Power supply Company, we can use Internet information collection technology, information intelligent information processing technology and full-text retrieval technology, and make use of the news pages, forums and posts in the domestic and foreign networks. Blog, Weibo and other network resources to monitor the whole network, directional collection and intelligent analysis, read the Internet book, read through. Providing multi-level and multi-dimensional public opinion information services such as related public opinion, hot spot information discovery, subject matter monitoring, classification monitoring, real-time public opinion early warning, public opinion supervision, statistical analysis, auxiliary decision support, etc. According to the company's network public opinion monitoring and orientation tracking information needs, the formation of briefings, reports, charts and other analysis results, so as to help the company timely grasp the trend of public opinion. Provide information reference and decision support for leaders and public opinion departments.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.09

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本文編號：2099167