本文關(guān)鍵詞： 視覺選擇性注意 網(wǎng)頁交互界面 信息形式 Tobii眼動實(shí)驗(yàn)　出處：《江南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：信息時(shí)代的到來，使得互聯(lián)網(wǎng)承載的信息越來越多，越來越豐富。以信息為主的網(wǎng)頁交互界面作為連接用戶與信息的“媒介”，也變成了復(fù)雜、擁擠的環(huán)境，面對復(fù)雜、擁擠的交互界面，用戶尋找和發(fā)現(xiàn)需要和重要的信息就變得異常困難。要不用戶找不到信息，要不信息設(shè)計(jì)形式?jīng)]有引起用戶足夠的注意，從而失去了尋找和查看的耐心，讓用戶產(chǎn)生了不必要的心理負(fù)擔(dān)。但僅僅從設(shè)計(jì)角度解決這些問題的思路已經(jīng)變得不再通用。而使用網(wǎng)頁交互界面尋找信息的是用戶，從用戶的角度出發(fā)是解決問題的根源所在，設(shè)計(jì)者和研究者更應(yīng)該多的扮演著“用戶揣摩者”的身份，，網(wǎng)頁交互界面與用戶發(fā)生互動的第一個(gè)通道就是用戶的視覺，從用戶的視覺機(jī)制出發(fā)研究網(wǎng)頁交互界面的設(shè)計(jì)并解決問題就變得迫在眉睫。 本論文是以用戶自身的視覺選擇性注意為主線索，通過研究其理論模型的發(fā)展、認(rèn)知形式以及影響視覺注意做出“選擇”的因素。圍繞“選擇性”的發(fā)生規(guī)律及在交互過程中的表現(xiàn)，具體分析了網(wǎng)頁交互界面中交互布局、交互色彩、交互內(nèi)容等信息形式應(yīng)當(dāng)如何設(shè)計(jì)，才能達(dá)到有效吸引用戶視覺注意的目的，由此強(qiáng)調(diào)出用戶與網(wǎng)頁交互界面中的信息發(fā)生互動過程的主動性和有效性。 在定性分析的基礎(chǔ)上，筆者還選取音樂網(wǎng)站的交互界面作為實(shí)驗(yàn)素材進(jìn)行眼動實(shí)驗(yàn)。使用瑞典Tobii-X120眼動儀記錄被測試者的眼動行為，并獲得視覺熱點(diǎn)圖、注視軌跡圖等客觀數(shù)據(jù)。在測試結(jié)果分析的基礎(chǔ)上，進(jìn)一步研究影響視覺注意做出選擇的網(wǎng)頁交互界面設(shè)計(jì)形式，總結(jié)出關(guān)于視覺選擇性注意研究下的網(wǎng)頁交互界面設(shè)計(jì)遵循的基本原理，最后，通過設(shè)計(jì)實(shí)踐中來表達(dá)結(jié)論的可行性。
[Abstract]:With the arrival of the information age, the Internet is carrying more and more information. The interactive interface of web pages, which is based on information, as the "medium" to connect users and information, has also become a complex, crowded environment, facing complexity. With a crowded interactive interface, it becomes extremely difficult for users to find and find important information. Either the user can't find the information, or the form of the information is not sufficiently noticed by the user, thus losing the patience to find and view it. The idea of solving these problems from a design point of view is no longer common. Instead, it is the user who uses the web interface to find information. From the user's point of view is the root of solving the problem, designers and researchers should play the role of "user guess", the first channel of interaction between web interface and user is user vision. It is urgent to study the design of web interface and solve the problem from user's visual mechanism. This paper is based on the user's own visual selective attention as the main clue, through the study of the development of its theoretical model, The form of cognition and the factors that affect the choice of visual attention. The interaction layout and color in the interactive interface of web pages are analyzed in detail around the occurrence rule of "selectivity" and its performance in the process of interaction. How to design the information form such as interactive content can effectively attract the visual attention of users, thus emphasizing the initiative and effectiveness of the interactive process between users and the information in the interactive interface of web pages. On the basis of qualitative analysis, the author also selects the interactive interface of music website as the experimental material for eye movement experiment. The Swedish Tobii-X120 eye movement instrument is used to record the eye movement behavior of the subjects, and the visual hot spot map is obtained. Based on the analysis of the test results, we further study the design form of the interactive interface of the web page, which affects the visual attention choice. The basic principles of web interactive interface design under the visual selective attention research are summarized. Finally, the feasibility of expressing the conclusion through the design practice is presented.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.092

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 張繼渝;包裝色彩的對比研究[J];包裝工程;2005年03期

2 訾鵬;;淺議導(dǎo)向信息的視覺選擇性注意[J];廣告大觀(標(biāo)識版);2010年12期

3 王慧;黃颯;;視覺注意在移動應(yīng)用界面設(shè)計(jì)中的應(yīng)用研究[J];大眾文藝;2013年17期

4 李琛;;交互界面設(shè)計(jì)與審美感受[J];青春歲月;2013年05期

5 陳文鋒,焦書蘭;選擇性注意中的客體與空間因素[J];心理科學(xué);2005年02期

6 白學(xué)軍;楊海波;沈德立;;知覺負(fù)載和線索位置對視覺選擇性注意的影響[J];心理科學(xué);2008年02期

相關(guān)博士學(xué)位論文 前1條

1 張寒凝;現(xiàn)代家具的色彩意象研究[D];南京林業(yè)大學(xué);2011年

本文編號：1502828