【摘要】：新產(chǎn)品是推動(dòng)企業(yè)持續(xù)發(fā)展的動(dòng)力。近十多年來(lái)，LED行業(yè)隨著技術(shù)的迅猛發(fā)展而日新月異，LED作為照明行業(yè)第四代光源產(chǎn)品，，是21世紀(jì)最具有發(fā)展前景的高新技術(shù)產(chǎn)業(yè)之一。人們已經(jīng)不再滿足于簡(jiǎn)單的照明需求，人們?cè)谑褂谜彰髟O(shè)備的時(shí)候越來(lái)越強(qiáng)調(diào)設(shè)備的性能、美觀、節(jié)能。人們的新需求構(gòu)成了對(duì)現(xiàn)代照明市場(chǎng)的新導(dǎo)向，也意味著LED行業(yè)的新產(chǎn)品將更具創(chuàng)新性，更為復(fù)雜化、融合化、獨(dú)特化。 同樣的市場(chǎng)、客戶需求，不一樣的技術(shù)平臺(tái)，給市場(chǎng)帶來(lái)更多的競(jìng)爭(zhēng)、同時(shí)給客戶帶來(lái)更多的選擇、同時(shí)也給生產(chǎn)企業(yè)必須創(chuàng)新求發(fā)展的戰(zhàn)略目標(biāo)。企業(yè)唯有不斷追求創(chuàng)新，開(kāi)發(fā)出差異化強(qiáng)、富有獨(dú)特性的新產(chǎn)品，才能從市場(chǎng)競(jìng)爭(zhēng)中脫穎而出，占據(jù)一席之地。國(guó)內(nèi)外企業(yè)的成功經(jīng)驗(yàn)告訴我們企業(yè)必須設(shè)計(jì)一套適合自身企業(yè)的科學(xué)、合理的新產(chǎn)品開(kāi)發(fā)項(xiàng)目管理流程方法，才能快速有效的找到符合企業(yè)自身戰(zhàn)略發(fā)展需要的新產(chǎn)品，并能高質(zhì)量的成功完成新產(chǎn)品的開(kāi)發(fā)過(guò)程。由于LED行業(yè)企業(yè)具有自身特有的特點(diǎn)和行業(yè)特性，所以不能盲目的使用其他行業(yè)企業(yè)的成功經(jīng)驗(yàn)。本論文正是在上述行業(yè)和企業(yè)面臨巨大挑戰(zhàn)的背景下開(kāi)始分析研究的，為的就是給本企業(yè)設(shè)計(jì)一套合理的、可行的新產(chǎn)品開(kāi)發(fā)項(xiàng)目管理流程體系。 本文是作者在企業(yè)內(nèi)從事新產(chǎn)品開(kāi)發(fā)及項(xiàng)目管理工作過(guò)程中的經(jīng)驗(yàn)總結(jié)。作者先從項(xiàng)目管理知識(shí)體系入手，采用項(xiàng)目整合管理知識(shí)與門(mén)徑管理方法結(jié)合分析企業(yè)新產(chǎn)品開(kāi)發(fā)項(xiàng)目的現(xiàn)狀，同時(shí)為新流程體系設(shè)計(jì)提供實(shí)踐背景與理論依據(jù)；項(xiàng)目范圍管理則為新產(chǎn)品需求的選擇提供了更加科學(xué)的選擇方法，更加專(zhuān)業(yè)性的科學(xué)流程框架。最后，作者將新的流程體系運(yùn)用到新產(chǎn)品開(kāi)發(fā)項(xiàng)目的實(shí)際工作中，用超遠(yuǎn)距離LED精確控光投光燈新產(chǎn)品開(kāi)發(fā)項(xiàng)目管理案例論證本新流程體系在實(shí)際工作中的可行性及有效性。
[Abstract]:New products are the driving force to promote the sustainable development of enterprises. In the past ten years, the LED industry has been changing with the rapid development of technology. As the fourth generation light source of lighting industry, LED is one of the most promising high-tech industries in the 21st century. People are no longer satisfied with the simple lighting requirements, people in the use of lighting equipment more and more emphasis on the performance of the equipment, beautiful, energy-saving. The new demand of people constitutes a new direction to the modern lighting market, which also means that the new products of LED industry will be more innovative, more complex, integrated and unique. The same market, customer demand and different technology platform bring more competition to the market, more choices to the customer, and the strategic goal that the production enterprise must innovate and develop. Only by constantly pursuing innovation and developing new products with strong differentiation and uniqueness can enterprises stand out from the market competition and occupy a place. The successful experience of enterprises at home and abroad tells us that enterprises must design a set of scientific and reasonable new product development project management process methods suitable for their own enterprises, in order to quickly and effectively find new products that meet the needs of their own strategic development. And can complete the new product development process with high quality and success. Because LED industry enterprises have their own unique characteristics and industry characteristics, so we can not blindly use the successful experience of other industries. In this paper, under the background that the industry and enterprises are facing enormous challenges, the purpose of this paper is to design a set of reasonable and feasible new product development project management process system for the enterprise. This paper is a summary of the author's experience in the process of new product development and project management. The author starts with the knowledge system of project management and analyzes the current situation of the new product development project by adopting the method of project integration management knowledge and door path management. At the same time, it provides the practical background and theoretical basis for the design of the new process system. Project scope management provides a more scientific selection method and a more professional scientific process framework for the selection of new product requirements. Finally, the author applies the new process system to the practical work of the new product development project, and proves the feasibility and effectiveness of the new process system in the practical work by using the case of ultra-long distance LED to accurately control the light cast lamp new product development project management.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F426.6;F273.2

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