【摘要】：為了有效地實(shí)現(xiàn)管理湘陰縣農(nóng)村信用社業(yè)務(wù)信息,提高銀行的客戶服務(wù)質(zhì)量,實(shí)現(xiàn)銀行業(yè)務(wù)的自動(dòng)化以及智能化管理,本文結(jié)合湘陰農(nóng)村信用社的實(shí)際需求,利用軟件工程、項(xiàng)目管理等相關(guān)知識(shí)和技術(shù),并重點(diǎn)針對(duì)銀行客戶信息管理與統(tǒng)計(jì)功能,開(kāi)發(fā)實(shí)現(xiàn)了一套銀行客戶關(guān)系管理系統(tǒng)。本文在對(duì)比目前國(guó)內(nèi)外銀行客戶關(guān)系管理系統(tǒng)基礎(chǔ)上,并結(jié)合湘陰縣農(nóng)村信用社的實(shí)際需求并進(jìn)行實(shí)地調(diào)研,在基于J2EE體系下,采用主流的Struts技術(shù)、Sping技術(shù)、Hibernate技術(shù)和SQL Server 2008數(shù)據(jù)庫(kù)技術(shù)進(jìn)行開(kāi)發(fā),實(shí)現(xiàn)了基于B/S三層架構(gòu)的湘陰縣農(nóng)村信用社客戶關(guān)系管理系統(tǒng)。本文主要工作包括:(1)對(duì)目前銀行客戶關(guān)系管理選題現(xiàn)狀和研究背景、國(guó)內(nèi)外銀行CRM研究現(xiàn)狀進(jìn)行了分析,并對(duì)論文主要工作和組織結(jié)構(gòu)進(jìn)行了敘述。(2)對(duì)銀行CRM系統(tǒng)進(jìn)行需求分析與設(shè)計(jì)。首先,對(duì)系統(tǒng)的功能需求、用例需求和非功能需求進(jìn)行分析;其次,對(duì)系統(tǒng)的總體架構(gòu)進(jìn)行設(shè)計(jì),并對(duì)系統(tǒng)主要功能模塊進(jìn)行了詳細(xì)設(shè)計(jì),給出了各功能模塊的類圖和序列圖;最后,對(duì)系統(tǒng)的數(shù)據(jù)E-R模型和數(shù)據(jù)信息表進(jìn)行了詳細(xì)設(shè)計(jì)。(3)對(duì)銀行CRM系統(tǒng)進(jìn)行實(shí)現(xiàn),分別就系統(tǒng)數(shù)據(jù)庫(kù)配置、用戶登錄、客戶信息管理、銀行信息管理、客戶信息統(tǒng)計(jì)與分析以及系統(tǒng)數(shù)據(jù)維護(hù)等主要功能的實(shí)現(xiàn)過(guò)程進(jìn)行分析,對(duì)實(shí)現(xiàn)的關(guān)鍵代碼進(jìn)行分析,并給出了各模塊的實(shí)現(xiàn)界面圖。(4)對(duì)全文研究工作進(jìn)行總結(jié),并對(duì)未來(lái)工作提出展望通過(guò)實(shí)施本次設(shè)計(jì)的湘陰縣農(nóng)村信用社客戶關(guān)系管理系統(tǒng),湘陰縣農(nóng)村信用社能夠?qū)崿F(xiàn)對(duì)客戶信息與統(tǒng)計(jì)分析的多重管理,為銀行客戶重點(diǎn)維護(hù)與地區(qū)業(yè)務(wù)展開(kāi)提供了依據(jù),能夠有效保障用戶信息安全,并且系統(tǒng)操作方便、執(zhí)行速度快,具有較高的使用價(jià)值。
[Abstract]:In order to effectively manage the business information of Xiangyin Rural Credit Cooperative, improve the customer service quality of bank, realize the automation and intelligent management of bank business, this paper combines the actual demand of Xiangyin Rural Credit Cooperative and makes use of software engineering. Project management and other related knowledge and technology, and focus on the bank customer information management and statistical functions, the development and implementation of a bank customer relationship management system. On the basis of comparing domestic and foreign bank customer relationship management system, combining with the actual demand of Xiangyin rural credit cooperative and field investigation, this paper adopts mainstream Struts technology and Sping technology based on J2EE system. Hibernate technology and SQL Server 2008 database technology are developed to realize the customer relationship management system of Xiangyin Rural Credit Cooperatives based on B / S three-tier structure. The main work of this paper is as follows: (1) the status quo and research background of customer relationship management in banks are analyzed, and the research status of CRM in banks at home and abroad is analyzed. The main work and organizational structure of the paper are described. (2) the requirement analysis and design of the bank CRM system. Firstly, the functional requirements, use case requirements and non-functional requirements of the system are analyzed. Secondly, the overall architecture of the system is designed, and the main functional modules of the system are designed in detail, and the class diagrams and sequence diagrams of each functional module are given. Finally, the data E-R model and data information table of the system are designed in detail. (3) the bank CRM system is implemented, including system database configuration, user login, customer information management, bank information management, etc. The realization process of the main functions such as customer information statistics and analysis and system data maintenance are analyzed, the key codes are analyzed, and the interface diagram of each module is given. (4) the research work of the full text is summarized. And put forward the prospect of the future work. Through the implementation of the design of the Xiangyin County Rural Credit Cooperative customer relationship Management system, Xiangyin County Rural Credit Cooperative can achieve multiple management of customer information and statistical analysis. It provides the basis for the key maintenance of bank customers and regional business development, and can effectively protect the information security of users, and the system is easy to operate, fast execution, and has a higher use value.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP311.52

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本文編號(hào)：2331629