本文選題：中建公司 + 發(fā)展戰(zhàn)略��； 參考：《長(zhǎng)沙理工大學(xué)》2015年碩士論文

【摘要】：隨著中國(guó)路橋等基礎(chǔ)工程建設(shè)行業(yè)市場(chǎng)化進(jìn)程的加快,市場(chǎng)競(jìng)爭(zhēng)越來(lái)越激烈,企業(yè)再也不能以短期的方法來(lái)應(yīng)對(duì),必須立足長(zhǎng)遠(yuǎn)發(fā)展,站在戰(zhàn)略的高度來(lái)謀劃。企業(yè)只有制定并實(shí)施合適的發(fā)展戰(zhàn)略,才能找準(zhǔn)自身發(fā)展方向以在市場(chǎng)中獲得持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)。核工業(yè)長(zhǎng)沙中南建設(shè)工程集團(tuán)公司(以下簡(jiǎn)稱(chēng)“中建公司”)經(jīng)過(guò)50多年的發(fā)展,目前已經(jīng)成為湖南地區(qū)一家享有盛譽(yù)的大型國(guó)有工程企業(yè),主營(yíng)業(yè)務(wù)包括路橋、市政等,工程施工總承包能力和管理能力較強(qiáng),在施工行業(yè)擁有良好的信譽(yù)和經(jīng)營(yíng)業(yè)績(jī)。近年來(lái),隨著國(guó)內(nèi)外宏觀(guān)環(huán)境變動(dòng)和市場(chǎng)競(jìng)爭(zhēng)日趨激烈,中建公司已然面臨了不少挑戰(zhàn)。因此,對(duì)中建公司發(fā)展戰(zhàn)略進(jìn)行研究,有利于公司抓住機(jī)遇,規(guī)避經(jīng)營(yíng)風(fēng)險(xiǎn),緩解競(jìng)爭(zhēng)壓力,同時(shí)也可為其他同行企業(yè)提供借鑒。本文以中建公司為背景,以公司發(fā)展歷程和目前經(jīng)營(yíng)管理現(xiàn)狀為基礎(chǔ),首先運(yùn)用PEST分析方法和五力分析模型對(duì)公司所處的外部環(huán)境進(jìn)行了詳細(xì)分析。在分析公司內(nèi)部環(huán)境時(shí),通過(guò)實(shí)地調(diào)研從公司的發(fā)展歷程、組織結(jié)構(gòu)、資質(zhì)、人力資源、企業(yè)文化等方面進(jìn)行全面分析。其次運(yùn)用SWOT方法對(duì)公司所具有的優(yōu)劣勢(shì)以及面臨的機(jī)會(huì)與威脅進(jìn)行分析,同時(shí)通過(guò)兩個(gè)相關(guān)企業(yè)的案例分析,由此得出公司未來(lái)的發(fā)展戰(zhàn)略為增長(zhǎng)型戰(zhàn)略：集中發(fā)展公路、橋梁等核心業(yè)務(wù),提升其資質(zhì)等級(jí),全力培育核心競(jìng)爭(zhēng)力：同時(shí),為分散經(jīng)營(yíng)風(fēng)險(xiǎn),充分利用資金及外部機(jī)會(huì),向核電站建設(shè)等相關(guān)業(yè)務(wù)擴(kuò)展；此外,努力尋找現(xiàn)有的合作平臺(tái),爭(zhēng)取早日打入國(guó)際市場(chǎng)。最后提出戰(zhàn)略實(shí)施措施,主要包括創(chuàng)新體制、組建有效的組織結(jié)構(gòu)、完善人力資源管理、優(yōu)化項(xiàng)目管理、加強(qiáng)品牌建設(shè)等,以保障公司發(fā)展戰(zhàn)略順利實(shí)施。
[Abstract]:With the acceleration of the marketization process of the basic engineering construction industry such as roads and bridges in China, the market competition is becoming more and more fierce. Enterprises can no longer deal with it by short-term methods. They must base themselves on the long-term development and plan from the height of strategy. Only when an enterprise formulates and implements a suitable development strategy, can it find out its own development direction in order to obtain a sustainable competitive advantage in the market. After more than 50 years of development, the nuclear industry Changsha Central and South Construction Engineering Group Company (hereinafter referred to as "China Construction Company") has become a prestigious large state-owned engineering enterprise in Hunan Province, the main business of which includes roads, bridges, municipal services, etc. The engineering construction general contracting ability and management ability is strong, has the good prestige and the management achievement in the construction profession. In recent years, with the change of macro environment at home and abroad and the increasingly fierce market competition, China Construction Company has been faced with many challenges. Therefore, the research on the development strategy of China Construction Company can help the company to seize the opportunity, avoid the operating risk, alleviate the competitive pressure, and also provide reference for other counterparts. This paper takes China Construction Company as the background, based on the development of the company and the current situation of management and management. Firstly, the paper analyzes the external environment of the company by using pest analysis method and five-force analysis model. In the analysis of the company's internal environment, through field research from the company's development process, organizational structure, qualifications, human resources, corporate culture and other aspects of a comprehensive analysis. Secondly, the SWOT method is used to analyze the advantages and disadvantages of the company and the opportunities and threats faced by the company. At the same time, through the case study of two related enterprises, it is concluded that the future development strategy of the company is a growth strategy: concentrated development road. The core business, such as bridges, should be upgraded to enhance their qualification levels, and their core competitiveness should be cultivated. At the same time, in order to spread operational risks and make full use of capital and external opportunities, they should expand to related businesses such as nuclear power plant construction. Strive to find the existing cooperation platform, strive to enter the international market as soon as possible. Finally, the paper puts forward some measures to implement the strategy, such as innovating system, setting up effective organization structure, perfecting human resource management, optimizing project management, strengthening brand construction and so on, in order to ensure the smooth implementation of the company's development strategy.
【學(xué)位授予單位】：長(zhǎng)沙理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F426.92;F272

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