本文選題：新產(chǎn)品研發(fā) + 項目組合�。� 參考：《合肥工業(yè)大學》2015年碩士論文

【摘要】：面對愈發(fā)激烈的市場競爭,更多的企業(yè)將戰(zhàn)略管理和項目管理融合。戰(zhàn)略指引企業(yè)的發(fā)展方向,項目讓戰(zhàn)略落地。當前,研發(fā)活動的載體已由過去的單一項目轉(zhuǎn)變?yōu)橛啥囗椖拷M成的項目組合。項目組合管理中,如何實現(xiàn)組合對戰(zhàn)略的支持度最大化已成為企業(yè)普遍關(guān)注的問題。因此,在面臨多個RD項目并行的情況下,實現(xiàn)項目組合與戰(zhàn)略目標的高度一致已成為企業(yè)提高研發(fā)績效的迫切需要。本文首先分析了國內(nèi)外關(guān)于戰(zhàn)略一致性影響因素方面的研究現(xiàn)狀,指出存在的問題,綜述了新產(chǎn)品研發(fā)管理理論、項目組合管理理論、研發(fā)項目組合與企業(yè)戰(zhàn)略的關(guān)系。其次,采用文獻分析和調(diào)研訪談相結(jié)合的方法,歸納提取了影響研發(fā)項目組合與企業(yè)戰(zhàn)略一致性的8個影響因素,分析了各因素對戰(zhàn)略一致性的影響作用和因素間的相互聯(lián)系,應用結(jié)構(gòu)方程模型構(gòu)建了研發(fā)項目組合的戰(zhàn)略一致性影響因素理論模型。最后,設(shè)計問卷,選擇調(diào)查對象,開展實證研究,使用偏最小二乘法進行數(shù)據(jù)分析。實證研究表明：管理者領(lǐng)導力、項目組合管理績效、技術(shù)動蕩性對于戰(zhàn)略一致性具有顯著影響,同時管理者領(lǐng)導力也積極影響研發(fā)項目績效、項目組合管理績效和項目中止質(zhì)量,而項目中止質(zhì)量、研發(fā)項目績效、企業(yè)戰(zhàn)略類型及市場動蕩性被證實對戰(zhàn)略一致性無明顯影響。
[Abstract]:In the face of increasingly fierce market competition, more enterprises will integrate strategic management and project management. The strategy guides the enterprise's development direction, the project lets the strategy fall to the ground. At present, the carrier of R & D activities has changed from a single project to a multi-project portfolio. In portfolio management, how to maximize the support of portfolio strategy has become a common concern of enterprises. Therefore, in the face of multiple R & D projects, achieving a high degree of consistency between project portfolio and strategic objectives has become an urgent need for enterprises to improve their R & D performance. This paper first analyzes the current situation of the research on the influencing factors of strategic consistency at home and abroad, points out the existing problems, and summarizes the new product R & D management theory, project portfolio management theory, the relationship between R & D project portfolio and enterprise strategy. Secondly, by using the method of literature analysis and investigation and interview, this paper summarizes and extracts eight influencing factors that affect the strategic consistency of R & D projects and enterprises, and analyzes the influence of each factor on the strategic consistency and the interrelation between the factors. Based on the structural equation model, a theoretical model of the influencing factors of strategic consistency of R & D project portfolio is established. Finally, the questionnaire is designed, the survey object is selected, the empirical research is carried out, and the partial least square method is used to analyze the data. Empirical research shows that: management leadership, portfolio management performance, technology volatility has a significant impact on strategic coherence, and management leadership also positively affects R & D project performance. Portfolio management performance and project termination quality, while project termination quality, R & D project performance, enterprise strategy types and market volatility have been proven to have no significant impact on strategic consistency.
【學位授予單位】：合肥工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272

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本文編號：1956670