【摘要】：隨著國家對新能源汽車的大力推廣,以及物流行業(yè)的迅速崛起,將電動輕卡用于短途物流配送已成為一個必然趨勢。與此同時,輕卡的造型設(shè)計也越來越受到企業(yè)及用戶的重視。近年來基于學(xué)科交叉的造型創(chuàng)新設(shè)計理論不斷涌現(xiàn),源于格式塔心理學(xué)的阿恩海姆視覺動力理論,將格式塔心理學(xué)應(yīng)用于視覺藝術(shù)領(lǐng)域,提出了視覺力的概念,極大的推進(jìn)了藝術(shù)及建筑等領(lǐng)域的發(fā)展。這為借鑒視知覺心理學(xué)領(lǐng)域的視覺動力理論,來探討汽車的造型設(shè)計,從而進(jìn)一步豐富汽車造型創(chuàng)新設(shè)計方法提供了可能。因此本文主要從兩個方面展開研究:(1)理論分析:介紹格式塔心理學(xué)及視知覺法則的概念和現(xiàn)象,并以基本圖像元素結(jié)合汽車造型作為案例,分析格式塔圖底論及組織完形原則在汽車造型中的運(yùn)用;闡述視覺動力理論的相關(guān)概念,并結(jié)合具有動感特征的產(chǎn)品造型、汽車造型分析,總結(jié)出可以通過形變、傾斜、楔形動態(tài)、重復(fù)漸變與仿生、基于工程因素出現(xiàn)的汽車造型漸消面、chamfer面等方法,塑造產(chǎn)品及汽車造型的視覺張力。(2)實(shí)例分析:結(jié)合具體的汽車造型式樣,分析視覺力的不同表現(xiàn)性和產(chǎn)生表現(xiàn)性的原因;通過進(jìn)行汽車前臉造型的單一方向視覺力對比分析、視覺力強(qiáng)弱對比分析以及視覺力的分層分析,總結(jié)出基于不同車型及風(fēng)格定位,汽車前臉造型可塑造集聚對抗力、單一方向同向力、平緩發(fā)散力等視覺力式樣,這些式樣對前臉造型的產(chǎn)生及人們的審美會產(chǎn)生不同影響;通過問卷調(diào)研的用戶實(shí)驗(yàn),驗(yàn)證普通觀者對于汽車造型中視覺力現(xiàn)象及其表現(xiàn)性強(qiáng)弱的感知情況;以視覺力塑造中的形變手法,對汽車品牌家族基因造型的塑造進(jìn)行了舉例與分析,為家族基因造型式樣的設(shè)計提出了參考性建議�；谝陨系姆治黾把芯�,總結(jié)出以形成特定視覺力為目的,通過調(diào)整視覺力強(qiáng)弱及方向兩方面因素,為汽車造型營造豐富、動感的視覺表現(xiàn)力的設(shè)計方法。同時,將該方法應(yīng)用于大運(yùn)電動物流輕卡造型設(shè)計實(shí)踐,以塑造特定風(fēng)格視覺力為目標(biāo),進(jìn)行大運(yùn)E系輕卡的造型視覺力塑造及改進(jìn)設(shè)計。課題實(shí)踐了視覺力塑造動感造型方法的可行性,這對我國輕卡改變現(xiàn)有造型形象,進(jìn)行個性化及動感表現(xiàn)性塑造提供了參考性建議。
[Abstract]:With the promotion of new energy vehicles and the rapid rise of logistics industry, it has become an inevitable trend to use electric light truck in short distance logistics distribution. At the same time, the light-truck modeling design has been more and more attention of enterprises and users. In recent years, the innovative design theory of modeling based on the intersection of disciplines has been emerging, and the concept of visual force is put forward by applying Gestalt psychology to the field of visual art, which originates from Arnheim's theory of visual power in Gestalt psychology. It has greatly promoted the development of art and architecture. This provides the possibility for further enriching the innovative design methods of automobile modeling by referring to the visual power theory in the field of visual perception psychology to discuss the automobile modeling design. Therefore, this paper mainly studies from two aspects: (1) theoretical analysis: introduce the concept and phenomenon of Gestalt psychology and the law of visual perception, and take the basic image elements combined with automobile modeling as a case study. This paper analyzes the application of Gestalt bottom and organizational Gestalt principle in automobile modeling, expounds the related concepts of visual power theory, and combines the product modeling with dynamic characteristics, automobile modeling analysis, and concludes that it can be transformed and tilted. Wedge-shaped dynamic, repeated gradual change and bionic, based on engineering factors of automotive modeling fade, chamfer surface, and other methods to shape the visual tension of the product and automobile modeling. (2) Analysis of examples: combined with the specific automobile modeling style, This paper analyzes the different expressiveness of visual force and the reason of producing expressiveness, through the contrast analysis of single direction visual force of automobile front face modeling, the contrast analysis of visual force strength and intensity, and the layered analysis of visual force. Based on the positioning of different models and styles, this paper summarizes the visual force patterns of automobile front modeling, such as agglomeration of confrontation force, single direction codirectional force and gentle divergence force, which have different effects on the appearance of front face modeling and people's aesthetic appreciation. Through the user experiment of questionnaire investigation, the common viewer's perception of visual force phenomenon and its performance in automobile modeling is verified. This paper gives an example and analysis of gene modeling of automobile brand family, and puts forward some reference suggestions for the design of family gene modeling style. Based on the above analysis and research, this paper summarizes the design method of visual expressive force which is rich and dynamic for automobile modeling by adjusting two factors of visual force strength and direction in order to form a special visual force. At the same time, the method is applied to the modeling design practice of electric light truck in Dayun Electric Logistics, aiming at shaping the visual force of the special style, the shape visual force of the light truck in E Department of Dayun is molded and the design is improved. The feasibility of the method of dynamic modeling by visual force is put into practice, which provides a reference for the light truck to change the existing modeling image, personalize and shape the dynamic expression.
【學(xué)位授予單位】：太原理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：U462

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