【摘要】：隨著中國(guó)經(jīng)濟(jì)的持續(xù)穩(wěn)定增長(zhǎng)以及政府對(duì)節(jié)能環(huán)保的大力支持,中國(guó)物流行業(yè)的轉(zhuǎn)型和卡車行業(yè)的產(chǎn)品升級(jí)已經(jīng)成為必然趨勢(shì)。根據(jù)國(guó)務(wù)院《物流業(yè)發(fā)展中長(zhǎng)期規(guī)劃(2014-2020年)》中有關(guān)規(guī)劃,2020年我國(guó)將建立起整體運(yùn)行效率更高的現(xiàn)代物流服務(wù)體系,基礎(chǔ)設(shè)施和交通運(yùn)輸網(wǎng)絡(luò)也將進(jìn)一步完善。這就意味著未來(lái)的物流行業(yè)需要更高效的組織運(yùn)行方式,而實(shí)現(xiàn)這一目標(biāo)最直接的手段就是升級(jí)物流用車,即購(gòu)買作為生產(chǎn)資料的高端卡車產(chǎn)品。對(duì)于持續(xù)尋找新興市場(chǎng)和增長(zhǎng)點(diǎn)的跨國(guó)卡車制造商而言,中國(guó)高端卡車市場(chǎng)無(wú)疑存在巨大潛力。因此,為了最大程度的減少投資風(fēng)險(xiǎn)并增加投資回報(bào),如何運(yùn)用科學(xué)的方法確定進(jìn)入中國(guó)市場(chǎng)的時(shí)機(jī)和方式就成了十分具有戰(zhàn)略意義的課題之一。本文首先通過(guò)理論文獻(xiàn)歸納與總結(jié)的方法,在研讀中外文獻(xiàn)的基礎(chǔ)上,將與本文相關(guān)的跨國(guó)企業(yè)海外市場(chǎng)進(jìn)入理論研究成果進(jìn)行系統(tǒng)且全面的總結(jié)與歸納,形成條理,為具體研究做好鋪墊;接著著眼于理論研究中存在的不足之處,通過(guò)研究并分類外資企業(yè)進(jìn)入中國(guó)高端卡車市場(chǎng)的主要模式,創(chuàng)新地提出了各進(jìn)入模式選擇的決策路徑,進(jìn)一步分析和歸納影響其決策的主要因素,得出了風(fēng)險(xiǎn)是跨國(guó)企業(yè)決策者選擇進(jìn)入模式時(shí)最應(yīng)注重的決策因素之一的結(jié)論;繼而研究了中國(guó)卡車市場(chǎng)歷史情況、未來(lái)產(chǎn)業(yè)發(fā)展政策等,并通過(guò)案例分析參考其他跨國(guó)高端卡車制造商在中國(guó)卡車市場(chǎng)的投資行為,結(jié)合M公司自身情況,通過(guò)TOPSIS(逼近于理想解的排序)方法,建立了基于風(fēng)險(xiǎn)評(píng)估的模糊評(píng)價(jià)模型;最后再通過(guò)實(shí)際應(yīng)用,結(jié)合基于層次分析的專家賦權(quán)法,對(duì)其適用于中國(guó)高端卡車市場(chǎng)的各備選進(jìn)入模式作出了評(píng)價(jià),給出了M公司進(jìn)入中國(guó)高端卡車市場(chǎng)戰(zhàn)略選擇上的建議。本文建立的基于風(fēng)險(xiǎn)評(píng)估的模糊評(píng)價(jià)模型對(duì)于跨國(guó)企業(yè)進(jìn)入中國(guó)高端卡車市場(chǎng)具有一定的實(shí)踐意義。對(duì)于已經(jīng)進(jìn)入的跨國(guó)企業(yè),其決策者可以依照該評(píng)價(jià)模型回顧并調(diào)整他們的未來(lái)運(yùn)營(yíng)策略;對(duì)于那些正在尋求國(guó)際商務(wù)合作,計(jì)劃開拓海外業(yè)務(wù)以擴(kuò)張企業(yè)規(guī)模的國(guó)內(nèi)企業(yè)決策者來(lái)說(shuō),本研究提供的理論工具同樣具有參考價(jià)值。
[Abstract]:With the sustained and stable growth of China's economy and the government's strong support for energy conservation and environmental protection, the transformation of China's logistics industry and the upgrading of the truck industry have become an inevitable trend. According to the plan of the State Council's "medium and long term Plan for the Development of Logistics Industry (2014-2020)", China will set up a modern logistics service system with higher efficiency in 2020, and the infrastructure and transportation network will also be further improved. This means that the logistics industry in the future needs more efficient organization and operation, and the most direct way to achieve this goal is to upgrade logistics vehicles, that is, to purchase high-end truck products as the means of production. For multinational truckmakers who continue to look for emerging markets and growth, there is no doubt that China's high-end truck market has huge potential. Therefore, in order to reduce the investment risk and increase the return on investment, how to use scientific methods to determine the opportunity and way to enter the Chinese market has become one of the most strategic issues. This paper first through the theoretical literature induction and summary method, on the basis of reading the Chinese and foreign literature, will be related to the multinational enterprises into the theoretical research of the overseas market to a systematic and comprehensive summary and induction, forming a coherent, Then focusing on the shortcomings of the theoretical research, this paper studies and classifies the main models of foreign enterprises entering the high-end truck market in China, and innovatively puts forward the decision paths for the choice of entry modes. By further analyzing and summarizing the main factors that influence the decision making, we draw the conclusion that risk is one of the most important decision factors when the decision makers of multinational enterprises choose to enter the mode, and then the historical situation of Chinese truck market is studied. Based on the future industrial development policy, and referring to the investment behavior of other multinational high-end truck manufacturers in the Chinese truck market through case analysis, combining with M Company's own situation, through TOPSIS (ranking method approaching to the ideal solution), The fuzzy evaluation model based on risk assessment is established. Finally, through the practical application, combined with the expert weighting method based on AHP, the various alternative entry models suitable for the high-end truck market in China are evaluated. The suggestion of M company's strategic choice to enter Chinese high-end truck market is given. The fuzzy evaluation model based on risk assessment established in this paper has certain practical significance for multinational enterprises to enter the high-end truck market in China. For multinationals that have entered, their decision makers can review and adjust their future operating strategies according to the evaluation model; for those seeking international business cooperation, For domestic decision makers who plan to expand their overseas business to expand their business size, the theoretical tools provided by this study are also of reference value.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.471

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本文編號(hào)：2232410