【摘要】：隨著互聯(lián)網(wǎng)迅猛的發(fā)展,在歐美國家,80%以上的大宗商品制造商都已經(jīng)擁有了專屬的網(wǎng)站,并從中獲益。而就我國目前大宗商品交易來看,由于國家近幾年大力發(fā)展電子商務,B2B交易平臺取得了較為顯著的成果,如阿里巴巴、金銀島等網(wǎng)站已是比較成熟的B2B交易平臺。但是,由于近幾年行業(yè)的持續(xù)低迷、價格的持續(xù)下跌,帶給貿(mào)易商較大的壓力,導致融資需求持續(xù)增高,并且我國大宗商品行業(yè)物流成本占比在20-30%,遠高于發(fā)達國家。在這樣的環(huán)境下,如何將B2B大宗商品交易平臺改進成具有復合型盈利模式、創(chuàng)新型產(chǎn)品與服務的資源整合型平臺,是本文需要解決的問題。 本交易系統(tǒng)將圍繞著平臺上顧客和供應商之間的供求關系進行設計,以改善傳統(tǒng)交易模式、解決當前大宗商品交易中存在的信息不對等現(xiàn)象為目標,讓大宗商品交易更加透明化、信息化。論文在對B2B電子商務的基本運營模式、基本交易方式和當前網(wǎng)站開發(fā)主流技術分析的基礎上,根據(jù)大宗商品的特點和中小企業(yè)主要面臨的難題,確定了該交易系統(tǒng)的主要設計方向。在基于J2EE技術、Spring MVC開發(fā)模式的基礎上,設計出了一套低耦合性、開發(fā)效率快的WEB平臺架構。并且,在系統(tǒng)架構實現(xiàn)的基礎上,對掛牌交易模式、招投標交易模式、短長協(xié)交易模式、網(wǎng)絡團購交易模式以及第三方融資服務進行了設計和主要功能的實現(xiàn)。 論文對大宗商品行業(yè)的B2B電子交易平臺進行了設計和實現(xiàn),從中歸納出一套很有針對性的解決方案,對于B2B電子商務的發(fā)展起到了一定的推動作用。
[Abstract]:With the rapid development of the Internet, more than 80 percent of commodity manufacturers in Europe and the United States have owned and benefited from exclusive websites. As far as commodity trading in China is concerned, because of the great development of B2B trading platform in recent years, the websites such as Alibaba and honeysuckle have been the more mature B2B trading platform. However, due to the industry downturn in recent years, the continued decline in prices, the greater pressure on traders, leading to a continued increase in financing demand, and China's commodity industry logistics costs account for 20-30 percent, far higher than developed countries. In such an environment, how to improve the B2B commodity trading platform into a composite profit model, innovative products and services resource integration platform, is the problem to be solved in this paper. The trading system will be designed around the supply and demand relationship between customers and suppliers on the platform, with the aim of improving the traditional trading mode and resolving the information asymmetry in the current commodity trading. Make commodity trading more transparent and informational. On the basis of analyzing the basic operation mode of B2B e-commerce, the basic transaction mode and the current mainstream technology of website development, according to the characteristics of commodities and the main problems faced by small and medium-sized enterprises, The main design direction of the trading system is determined. Based on the development mode of Spring MVC based on J2EE technology, a set of WEB platform architecture with low coupling and fast development efficiency is designed. On the basis of the implementation of the system architecture, the paper designs the listed trading model, bidding transaction model, short term association transaction model, network group purchase transaction model and third party financing service. This paper designs and implements the B2B electronic trading platform in the commodity industry, and concludes a set of targeted solutions, which plays a certain role in promoting the development of B2B electronic commerce.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52

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