本文選題：花卉 + 電子商務�。� 參考：《華中師范大學》2016年碩士論文

【摘要】：我國的花卉生產與銷售存在散、小、技術含量低、物流落后等問題,導致花卉生產企業(yè)利潤薄,消費者購物體驗差,嚴重制約了市場的發(fā)展。近年來電子商務已滲透到人們生活的方方面面,花卉電子商務也以其便捷性、開放性、低成本營銷等優(yōu)點逐漸成為歐美日等國花卉營銷的主流方式。我國的花卉電子商務近年來發(fā)展速度較快,但我國的花卉電子商務還處于初級發(fā)展階段,目前花卉電子商務銷售額占比僅7%左右,因此還需大力發(fā)展。本文采用宏觀分析與微觀分析,理論分析和實證分析相結合的方法,研究了花卉電子商務的基本理論和花卉產業(yè)的特點,闡述了發(fā)展花卉電子商務對我國花卉產業(yè)的重要意義,對我國花卉電子商務的發(fā)展現狀及存在的問題作了詳盡的論述,并結合國外花卉電子商務(如美國、荷蘭和日本)發(fā)展的成功經驗,提出了促進我國花卉電子商務發(fā)展的對策和建議：完善適宜進行花卉電子商務的上游生產和加工體系；加快花卉產品標準化制定,建立以產品質量為基礎的準入制度；完善花卉倉儲物流體系,推廣冷鏈物流在花卉電子商務中的應用；鼓勵花卉電子商務企業(yè)的合并與聯合,大力發(fā)展花卉020；大力發(fā)展花卉合作社；建立健全專業(yè)性花卉電子商務平臺,培養(yǎng)人們愛花養(yǎng)花的興趣,培育壯大消費市場；完善花卉電子商務人才培養(yǎng)機制,促進花卉電子商務健康快速發(fā)展。
[Abstract]:There are some problems in flower production and sale in our country, such as scattered, small, low technology content and backward logistics, which lead to thin profit of flower production enterprises and poor consumer shopping experience, which seriously restrict the development of the market. In recent years, e-commerce has penetrated into all aspects of people's life, flower e-commerce has become the mainstream of flower marketing in Europe, America, Japan and other countries with its advantages of convenience, openness, low-cost marketing and so on. The flower electronic commerce of our country develops rapidly in recent years, but the flower electronic commerce of our country is still in the primary stage of development. At present, the proportion of flower electronic commerce sales is only about 7%, so it is necessary to develop vigorously. In this paper, the basic theory of flower e-commerce and the characteristics of flower industry are studied by combining macro and micro analysis, theoretical analysis and empirical analysis, and the significance of developing flower electronic commerce to flower industry in China is expounded. The present situation and existing problems of flower electronic commerce in China are discussed in detail, and the successful experiences of foreign flower electronic commerce (such as America, Netherlands and Japan) are combined. The countermeasures and suggestions to promote the development of flower electronic commerce in China are put forward, such as perfecting the upstream production and processing system suitable for flower electronic commerce, speeding up the standardization of flower products and establishing the access system based on product quality. Improve the logistics system of flower warehousing, popularize the application of cold chain logistics in flower electronic commerce, encourage the combination and combination of flower electronic commerce enterprises, vigorously develop flower 020, vigorously develop flower cooperative; To establish and improve the professional flower e-commerce platform, to cultivate people's interest in flower cultivation, to cultivate the consumption market, to improve the talent training mechanism of flower e-commerce, and to promote the healthy and rapid development of flower e-commerce.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F724.6;F326.13

【參考文獻】

相關期刊論文 前10條

1 王玉華;;2015年我國電子商務發(fā)展現狀及趨勢分析[J];中國西部科技;2016年01期

2 白曉琦;蘇慶;單會霖;;我國花卉業(yè)現狀與發(fā)展趨勢[J];現代農業(yè)科技;2015年19期

3 張婕妤;;河南鄭州花卉產業(yè)電子商務的發(fā)展[J];現代企業(yè);2015年10期

4 劉智勇;;新農村建設中我國農業(yè)電子商務模式構建研究[J];企業(yè)技術開發(fā);2015年28期

5 劉婕;趙梅;王奇;;云南省特色花卉電子商務發(fā)展探索[J];安徽農業(yè)科學;2015年23期

6 李夢;李嚴鋒;黃佚文;余偉;;云南省花卉物流 最前一公里的問題研究[J];物流工程與管理;2015年07期

7 孫曦;張瑩瑩;劉克鋒;;國內外花卉物流發(fā)展研究[J];物流技術;2015年11期

8 王沖;;花卉零售業(yè)網店發(fā)展情況研究[J];山西科技;2015年03期

9 雷國;;我國冷鏈物流業(yè)發(fā)展現狀及對策[J];對外經貿;2015年04期

10 肖琳;;淺談我國電子商務現狀與發(fā)展趨勢[J];科技視界;2015年06期

相關碩士學位論文 前2條

1 陳梁;在線花卉網站的實現與設計[D];電子科技大學;2013年

2 趙平;我國花卉產業(yè)發(fā)展現狀及前景研究[D];華中農業(yè)大學;2001年

，

本文編號：2020308