發(fā)布時(shí)間：2018-06-15 03:05

  本文選題：花卉 + 電子商務(wù)�。� 參考：《華中師范大學(xué)》2016年碩士論文

【摘要】：我國(guó)的花卉生產(chǎn)與銷售存在散、小、技術(shù)含量低、物流落后等問題,導(dǎo)致花卉生產(chǎn)企業(yè)利潤(rùn)薄,消費(fèi)者購(gòu)物體驗(yàn)差,嚴(yán)重制約了市場(chǎng)的發(fā)展。近年來電子商務(wù)已滲透到人們生活的方方面面,花卉電子商務(wù)也以其便捷性、開放性、低成本營(yíng)銷等優(yōu)點(diǎn)逐漸成為歐美日等國(guó)花卉營(yíng)銷的主流方式。我國(guó)的花卉電子商務(wù)近年來發(fā)展速度較快,但我國(guó)的花卉電子商務(wù)還處于初級(jí)發(fā)展階段,目前花卉電子商務(wù)銷售額占比僅7%左右,因此還需大力發(fā)展。本文采用宏觀分析與微觀分析,理論分析和實(shí)證分析相結(jié)合的方法,研究了花卉電子商務(wù)的基本理論和花卉產(chǎn)業(yè)的特點(diǎn),闡述了發(fā)展花卉電子商務(wù)對(duì)我國(guó)花卉產(chǎn)業(yè)的重要意義,對(duì)我國(guó)花卉電子商務(wù)的發(fā)展現(xiàn)狀及存在的問題作了詳盡的論述,并結(jié)合國(guó)外花卉電子商務(wù)(如美國(guó)、荷蘭和日本)發(fā)展的成功經(jīng)驗(yàn),提出了促進(jìn)我國(guó)花卉電子商務(wù)發(fā)展的對(duì)策和建議：完善適宜進(jìn)行花卉電子商務(wù)的上游生產(chǎn)和加工體系；加快花卉產(chǎn)品標(biāo)準(zhǔn)化制定,建立以產(chǎn)品質(zhì)量為基礎(chǔ)的準(zhǔn)入制度；完善花卉倉(cāng)儲(chǔ)物流體系,推廣冷鏈物流在花卉電子商務(wù)中的應(yīng)用；鼓勵(lì)花卉電子商務(wù)企業(yè)的合并與聯(lián)合,大力發(fā)展花卉020；大力發(fā)展花卉合作社；建立健全專業(yè)性花卉電子商務(wù)平臺(tái),培養(yǎng)人們愛花養(yǎng)花的興趣,培育壯大消費(fèi)市場(chǎng)；完善花卉電子商務(wù)人才培養(yǎng)機(jī)制,促進(jìn)花卉電子商務(wù)健康快速發(fā)展。
[Abstract]:There are some problems in flower production and sale in our country, such as scattered, small, low technology content and backward logistics, which lead to thin profit of flower production enterprises and poor consumer shopping experience, which seriously restrict the development of the market. In recent years, e-commerce has penetrated into all aspects of people's life, flower e-commerce has become the mainstream of flower marketing in Europe, America, Japan and other countries with its advantages of convenience, openness, low-cost marketing and so on. The flower electronic commerce of our country develops rapidly in recent years, but the flower electronic commerce of our country is still in the primary stage of development. At present, the proportion of flower electronic commerce sales is only about 7%, so it is necessary to develop vigorously. In this paper, the basic theory of flower e-commerce and the characteristics of flower industry are studied by combining macro and micro analysis, theoretical analysis and empirical analysis, and the significance of developing flower electronic commerce to flower industry in China is expounded. The present situation and existing problems of flower electronic commerce in China are discussed in detail, and the successful experiences of foreign flower electronic commerce (such as America, Netherlands and Japan) are combined. The countermeasures and suggestions to promote the development of flower electronic commerce in China are put forward, such as perfecting the upstream production and processing system suitable for flower electronic commerce, speeding up the standardization of flower products and establishing the access system based on product quality. Improve the logistics system of flower warehousing, popularize the application of cold chain logistics in flower electronic commerce, encourage the combination and combination of flower electronic commerce enterprises, vigorously develop flower 020, vigorously develop flower cooperative; To establish and improve the professional flower e-commerce platform, to cultivate people's interest in flower cultivation, to cultivate the consumption market, to improve the talent training mechanism of flower e-commerce, and to promote the healthy and rapid development of flower e-commerce.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F724.6;F326.13

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王玉華;;2015年我國(guó)電子商務(wù)發(fā)展現(xiàn)狀及趨勢(shì)分析[J];中國(guó)西部科技;2016年01期

2 白曉琦;蘇慶;單會(huì)霖;;我國(guó)花卉業(yè)現(xiàn)狀與發(fā)展趨勢(shì)[J];現(xiàn)代農(nóng)業(yè)科技;2015年19期

3 張婕妤;;河南鄭州花卉產(chǎn)業(yè)電子商務(wù)的發(fā)展[J];現(xiàn)代企業(yè);2015年10期

4 劉智勇;;新農(nóng)村建設(shè)中我國(guó)農(nóng)業(yè)電子商務(wù)模式構(gòu)建研究[J];企業(yè)技術(shù)開發(fā);2015年28期

5 劉婕;趙梅;王奇;;云南省特色花卉電子商務(wù)發(fā)展探索[J];安徽農(nóng)業(yè)科學(xué);2015年23期

6 李夢(mèng);李嚴(yán)鋒;黃佚文;余偉;;云南省花卉物流 最前一公里的問題研究[J];物流工程與管理;2015年07期

7 孫曦;張瑩瑩;劉克鋒;;國(guó)內(nèi)外花卉物流發(fā)展研究[J];物流技術(shù);2015年11期

8 王沖;;花卉零售業(yè)網(wǎng)店發(fā)展情況研究[J];山西科技;2015年03期

9 雷國(guó);;我國(guó)冷鏈物流業(yè)發(fā)展現(xiàn)狀及對(duì)策[J];對(duì)外經(jīng)貿(mào);2015年04期

10 肖琳;;淺談我國(guó)電子商務(wù)現(xiàn)狀與發(fā)展趨勢(shì)[J];科技視界;2015年06期

相關(guān)碩士學(xué)位論文 前2條

1 陳梁;在線花卉網(wǎng)站的實(shí)現(xiàn)與設(shè)計(jì)[D];電子科技大學(xué);2013年

2 趙平;我國(guó)花卉產(chǎn)業(yè)發(fā)展現(xiàn)狀及前景研究[D];華中農(nóng)業(yè)大學(xué);2001年

，

本文編號(hào)：2020308