本文選題：農(nóng)產(chǎn)品 + 流通環(huán)節(jié)��； 參考：《商業(yè)經(jīng)濟(jì)研究》2017年03期

【摘要】：普遍認(rèn)為,農(nóng)產(chǎn)品生產(chǎn)者低收益而零售價(jià)格過高的矛盾在于流通環(huán)節(jié)過程中產(chǎn)生的暴利。本文通過深入分析農(nóng)產(chǎn)品價(jià)值鏈的構(gòu)成與問題發(fā)現(xiàn),流通環(huán)節(jié)中除了中間收購商能低風(fēng)險(xiǎn)獲得穩(wěn)定的收益外,批發(fā)商、零售商以及物流運(yùn)輸企業(yè)的利益都非常有限,并且承擔(dān)了很高的市場風(fēng)險(xiǎn),流通價(jià)值鏈不存在暴利現(xiàn)象。同時(shí)分析發(fā)現(xiàn),導(dǎo)致收益與價(jià)格矛盾的重要原因雖然在于流通環(huán)節(jié),但根本的原因在于流通環(huán)節(jié)的組織模式所產(chǎn)生的問題。直線、簡單的模式存在環(huán)節(jié)數(shù)量多、成本高、市場主體抗風(fēng)險(xiǎn)能力低,不能滿足復(fù)雜多變的市場環(huán)境需求等缺陷。為此,本文對農(nóng)產(chǎn)品流通價(jià)值鏈的組織模式進(jìn)行了優(yōu)化,并提出相應(yīng)的實(shí)施路徑。
[Abstract]:It is generally believed that the contradiction of low income and high retail price of agricultural product producers lies in the excessive profits produced in the process of circulation. Through in-depth analysis of the composition and problems of agricultural product value chain, this paper finds that in circulation, apart from intermediate acquirers who can obtain stable returns at low risk, the interests of wholesalers, retailers and logistics and transportation enterprises are all very limited. And bear a very high market risk, circulation value chain does not exist profiteering phenomenon. At the same time, it is found that the main reason for the contradiction between income and price lies in the circulation link, but the fundamental reason lies in the problems arising from the organization mode of the circulation link. The simple model has many defects, such as large number of links, high cost, low anti-risk ability of the main body of the market, unable to meet the needs of complex and changeable market environment, and so on. Therefore, this paper optimizes the organization mode of agricultural product circulation value chain, and puts forward the corresponding implementation path.
【作者單位】： 銅仁學(xué)院經(jīng)濟(jì)管理學(xué)院;湖南商學(xué)院;
【基金】：湖南省教育廳科研重點(diǎn)項(xiàng)目“組織學(xué)習(xí)、關(guān)系資本與供應(yīng)鏈績效關(guān)系研究”(2015年102號)
【分類號】：F326.6

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