本文選題：SWOT分析　切入點(diǎn)：泉州港務(wù)集團(tuán)　出處：《華僑大學(xué)》2017年碩士論文

【摘要】：隨著全球一體化,樞紐港的競爭日趨激烈的背景下,泉州港務(wù)集團(tuán)在發(fā)展中在取得巨大成就的同時,同樣存在在港口功能建設(shè)方面有待提高,貨運(yùn)結(jié)構(gòu)急需梳理,發(fā)展重量不重質(zhì)的等多方面的問題。而正是由于這些問題的存在,使得泉州港務(wù)集團(tuán)最近幾年業(yè)績出現(xiàn)了明顯下滑,泉州港的發(fā)展不僅落后于我國其他主要港口的發(fā)展規(guī)模和速度,也在了福建三大港口競爭中處于的末端位置。在這種情況下,泉州港務(wù)集團(tuán)也一直沒有制定出一個較為明確的發(fā)展戰(zhàn)略來改變目前的發(fā)展困境。為此本文以泉州港務(wù)集團(tuán)有限公司為研究對象,運(yùn)用理論與實(shí)踐相結(jié)合、定性分析等方法在界定相關(guān)概念的基礎(chǔ)上,對泉州港務(wù)集團(tuán)的發(fā)展概況、行業(yè)環(huán)境和宏觀環(huán)境進(jìn)行系統(tǒng)分析,運(yùn)用SWOT分析方法考察泉州港務(wù)集團(tuán)的面臨的優(yōu)勢、劣勢、機(jī)會、威脅。通過研究發(fā)現(xiàn)泉州港務(wù)集團(tuán)在發(fā)展中存在著港口自然資源豐富,區(qū)位條件較為優(yōu)越、港口腹地經(jīng)濟(jì)發(fā)達(dá),產(chǎn)業(yè)呈現(xiàn)多樣化特征等優(yōu)勢,也存在著物流意識不強(qiáng)、人才流失較為嚴(yán)重、研究與開發(fā)能力有待提高以及貨物運(yùn)輸信息化水平較低等劣勢,同時有國家和地方政策的大力扶持、兩岸合作領(lǐng)域的拓展等機(jī)會,最后也面臨著國際經(jīng)濟(jì)發(fā)展放緩、港口輻射能力有限以及區(qū)域內(nèi)競爭對手較多等發(fā)展威脅。筆者研究認(rèn)為泉州港務(wù)集團(tuán)的發(fā)展戰(zhàn)略目標(biāo)為:一、爭取在“十三五”年末,將泉州港務(wù)集團(tuán)的年貨物運(yùn)輸吞吐量提升到1億噸以上、年集裝箱運(yùn)輸能力達(dá)到每年80萬標(biāo)準(zhǔn)箱以上、在“十三五”期間爭取每年建設(shè)1個以上深水泊位,使得“十三五”年末生產(chǎn)性碼頭數(shù)量達(dá)到30個,萬噸級以上深水泊位超過10個;二、要大力縮小廈門港和福州港之間的差距,使得泉州港務(wù)集團(tuán)成為福建省乃至整個東南沿海地區(qū)的重要的現(xiàn)代化綜合型港口。為了保障戰(zhàn)略目標(biāo)的順利實(shí)現(xiàn),泉港集團(tuán)要做好以下幾點(diǎn):一、調(diào)整組織結(jié)構(gòu),建立核心管理層;二、要進(jìn)行適當(dāng)?shù)姆謾?quán)和授權(quán);三、要建立有效的激勵機(jī)制;四、要積極爭取政府部門的資金和政策支持;五、要建立合理的人才管理制度,積極引進(jìn)高端人才;六、要加強(qiáng)集團(tuán)物流和信息化建設(shè)。
[Abstract]:With the integration of the world and the increasingly fierce competition of the hub port, Quanzhou Port Group has made great achievements in its development, and at the same time, it also needs to be improved in the port function construction, and the freight transport structure urgently needs to be combed out.The development of weight, quality, and other aspects of the problem.It is precisely because of these problems that Quanzhou Port Group has seen a marked decline in its performance in recent years. The development of Quanzhou Port not only lags behind the development scale and speed of other major ports in China.Also in Fujian three major port competition in the end of the position.In this case, Quanzhou Port Group has not worked out a clear development strategy to change the current development dilemma.Therefore, this paper takes Quanzhou Port Group Co., Ltd as the research object, applies the combination of theory and practice, qualitative analysis and other methods, on the basis of defining the relevant concepts, the development of Quanzhou Port Group general situation,The industry environment and macro environment are systematically analyzed, and the advantages, disadvantages, opportunities and threats faced by Quanzhou Port Group are investigated by using SWOT analysis method.Through the research, it is found that Quanzhou Port Group has many advantages in its development, such as abundant port natural resources, superior location conditions, developed economy in the hinterland of the port, diversified characteristics of industry and so on, as well as a weak sense of logistics.The brain drain is relatively serious, the research and development capacity needs to be improved, and the level of informationization of cargo transportation is relatively low. At the same time, there are opportunities such as strong support from national and local policies, expansion of cross-Strait cooperation fields, etc.Finally, it also faces the development threat of the international economic slowdown, the limited radiation capacity of the port and the number of competitors in the region.The author considers that the development strategic objectives of Quanzhou Port Group are as follows: first, strive to increase the annual cargo transport throughput of Quanzhou Port Group to more than 100 million tons by the end of the 13th Five-Year Plan.The annual container transport capacity reaches more than 800000 TEUs per year. During the 13th Five-Year Plan period, we strive to build more than one deep-water berth each year, resulting in the number of productive terminals reaching 30 at the end of the 13th Five-Year Plan.There are more than 10 deep-water berths over ten thousand tons. Secondly, the gap between Xiamen Port and Fuzhou Port should be narrowed, making Quanzhou Port Group an important modern comprehensive port in Fujian Province and even the whole southeast coastal area.In order to ensure the smooth realization of the strategic objectives, the Quangang Group should do the following: first, to adjust the organizational structure and establish the core management; second, to carry out appropriate decentralization and authorization; third, to establish an effective incentive mechanism; and fourth, to establish an effective incentive mechanism.It is necessary to actively strive for government funds and policy support; fifthly, to establish a reasonable talent management system and actively introduce high-end talents; and sixthly, to strengthen the group logistics and information construction.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F272;F552.6

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