發(fā)布時(shí)間：2018-03-26 17:23

  本文選題：跨境電子商務(wù)　切入點(diǎn)：B2B發(fā)展模式　出處：《吉林大學(xué)》2017年碩士論文

【摘要】：受全球金融危機(jī)的影響,國(guó)際市場(chǎng)外需低迷。2015年,我國(guó)對(duì)外貿(mào)易出現(xiàn)“雙降”的現(xiàn)象,而此時(shí)跨境電商B2B模式交易額度卻呈現(xiàn)較高的增長(zhǎng)速度,在我國(guó)對(duì)外貿(mào)易中的占比也有所增加�？缇畴娚藼2B模式有望成為我國(guó)對(duì)外貿(mào)易的新增長(zhǎng)點(diǎn),成為我國(guó)對(duì)外貿(mào)易轉(zhuǎn)型的渠道之一。但是,我國(guó)跨境電商B2B發(fā)展模式仍然處于初級(jí)階段,面臨著諸多難題。本文在已有研究的基礎(chǔ)之上,對(duì)我國(guó)跨境電子商務(wù)B2B發(fā)展模式進(jìn)行了分析。本文分為6章來(lái)分析跨境電子商務(wù)B2B發(fā)展模式。第1章為緒論,主要分析了本文選題的背景、意義、研究?jī)?nèi)容與方法、回顧了跨境電商B2B模式相關(guān)的文獻(xiàn)、指出了本文的創(chuàng)新點(diǎn)與不足。第2章分四小節(jié)介紹了跨境電商B2B模式的興起及演變。首先,介紹了跨境電商B2B模式的定義、基本業(yè)務(wù)流程以及分類。其次,梳理了我國(guó)跨境電商B2B模式的發(fā)展歷程。第一階段跨境電商B2B模式主要以信息服務(wù)平臺(tái)為主,為買賣雙方溝通交流提供平臺(tái)。第二階段,跨境電商B2B模式進(jìn)入了發(fā)展期,一些企業(yè)已經(jīng)開始了在線交易,并且為中小企業(yè)提供了網(wǎng)上管理客戶的服務(wù)。第三階段,我國(guó)跨境電商B2B模式開始向在線交易閉環(huán)轉(zhuǎn)型升級(jí)。再次,從發(fā)展規(guī)模、特點(diǎn)以及我國(guó)主要的跨境電商B2B企業(yè)等方面介紹了我國(guó)跨境電商B2B模式的發(fā)展現(xiàn)狀。最后,將跨境電商B2B模式與傳統(tǒng)的貿(mào)易型展會(huì)進(jìn)行了對(duì)比分析。第3章,選取我國(guó)跨境電商B2B模式有代表性的三個(gè)企業(yè)即阿里巴巴國(guó)際站、中國(guó)制造網(wǎng)以及環(huán)球資源,從運(yùn)營(yíng)模式、盈利模式以及發(fā)展的優(yōu)勢(shì)和面臨的困難等方面進(jìn)行分析,通過(guò)對(duì)比,從中找出我國(guó)跨境電商B2B模式發(fā)展面臨的瓶頸,以及互相之間可以借鑒的優(yōu)勢(shì)。第4章,分析了我國(guó)跨境電商B2B模式的發(fā)展遇到的機(jī)遇,包括外貿(mào)轉(zhuǎn)型壓力、政策支持、大數(shù)據(jù)發(fā)展、一帶一路戰(zhàn)略提出等。除此之外,也分析了我國(guó)跨境電商B2B模式發(fā)展面臨的信任、支付、物流、融資難、人才缺失等挑戰(zhàn)。第5章,分析了我國(guó)跨境電商B2B模式未來(lái)的發(fā)展趨勢(shì)并從企業(yè)、政府、社會(huì)三方面提出了促進(jìn)跨境電商B2B模式健康發(fā)展的對(duì)策建議。第6章,對(duì)全文做出了總結(jié)分析。
[Abstract]:Under the influence of the global financial crisis, the external demand of the international market is low. In 2015, China's foreign trade appeared the phenomenon of "double fall", but at this time the cross-border e-commerce B2B model trading quota showed a higher growth rate. The B2B model of cross-border ecommerce is expected to become a new growth point of China's foreign trade and one of the channels for the transformation of China's foreign trade. The development model of cross-border e-commerce B2B in China is still in its infancy and faces many difficulties. This paper is divided into six chapters to analyze the development model of cross-border e-commerce B2B. Chapter 1 is the introduction, which mainly analyzes the background, significance, research content and methods of this paper. This paper reviews the relevant literature of cross-border e-commerce B2B model, points out the innovation and shortcomings of this paper. Chapter 2 introduces the rise and evolution of cross-border e-commerce B2B model in four sections. Firstly, the definition of cross-border e-commerce B2B model is introduced. The basic business process and classification. Secondly, the development of B2B model of cross-border e-commerce in China is reviewed. In the first stage, the B2B model of cross-border e-commerce is mainly based on information service platform, which provides a platform for communication and exchange between buyers and sellers. The B2B model of cross-border e-commerce has entered a period of development, and some enterprises have started online transactions and provided online customer management services for small and medium-sized enterprises. The B2B model of cross-border e-commerce in China has started to transform to the closed loop of online trading. Thirdly, the development status of B2B mode of cross-border e-commerce in China is introduced from the aspects of development scale, characteristics and main cross-border e-commerce B2B enterprises in China. Finally, the development of B2B model of cross-border e-commerce in China is introduced. This paper compares the B2B model of cross-border e-commerce with that of traditional trade fairs. Chapter 3 selects three representative enterprises of cross-border e-commerce B2B model in China, namely Alibaba International Station, China Manufacturing Network and Global Resources, from the operation mode. This paper analyzes the profit model and the advantages and difficulties of the development, and finds out the bottleneck of the development of cross-border e-commerce B2B model and the advantages that can be used for reference by each other. Chapter 4, This paper analyzes the opportunities encountered in the development of cross-border e-commerce B2B model in China, including the pressure of foreign trade transformation, policy support, big data's development, Belt and Road strategy and so on. In addition, it also analyzes the trust faced by the development of cross-border e-commerce B2B model in China. Payment, logistics, financing difficulties, talent shortage and other challenges. Chapter 5, analyzes the future development trend of B2B model of cross-border e-commerce in China. In chapter 6, the author makes a summary and analysis of the whole paper.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6

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