本文選題：煙草企業(yè)　切入點：營銷渠道　出處：《山東大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：云南作為煙草行業(yè)大省,其發(fā)展經(jīng)歷了悠久的歷史,而隨著信息技術(shù)的不斷進(jìn)步和發(fā)展,以及市場經(jīng)濟(jì)和跨國企業(yè)的出現(xiàn),處于煙草專賣形式下的煙草企業(yè)也需要轉(zhuǎn)變其發(fā)展思路。表面看似煙草企業(yè)處理專賣的壟斷發(fā)展,但隨著中國加入WTO十余年,企業(yè)的發(fā)展形式已經(jīng)不再是可以高枕無憂了,特別現(xiàn)在隨著人們生活水平的提高,也越來越注重服務(wù)；為了讓煙草企業(yè)有更強的競爭力和更高的效率,對其營銷渠道的管理有必要進(jìn)行深化的研究。營銷渠道的建設(shè)作為連接煙草企業(yè)和市場環(huán)境的紐帶、橋梁,有著十分重要的作用和意義。而最近十幾年來,計算機技術(shù)、網(wǎng)絡(luò)化技術(shù)日益成熟,信息化的不斷加強,各行各業(yè)的信息化、自動化變得日益迫切,這其中就有煙草企業(yè)營銷渠道的管理也日趨信息化,新形式下的煙草營銷渠道建設(shè)也要跟著時代的發(fā)展而發(fā)展,論文以昆明某區(qū)域公司的營銷渠道管理為基礎(chǔ),在總結(jié)和結(jié)合原有系統(tǒng)的基礎(chǔ)上,采用微服務(wù)模塊化思想開發(fā),對于業(yè)務(wù)逐級分解,逐級篩選,可用的繼續(xù)使用,不可用的拋棄；系統(tǒng)基于MVC模式下的SSH框架進(jìn)行開發(fā),數(shù)據(jù)庫采用微軟的SQL Server,微服務(wù)系統(tǒng)體現(xiàn)在每個服務(wù)都運行在一個獨立的操作系統(tǒng)進(jìn)程中,每一個服務(wù)只做一件事,系統(tǒng)更輕量化,耦合度低,通信更通暢,系統(tǒng)開發(fā)整合難度降低。最后還引入了當(dāng)前最廣泛使用的微信平臺,對其集成的功能可以直接使用,而需要的額外功能還可以定制開發(fā)。最終完成的系統(tǒng)包括了營銷渠道管理、培訓(xùn)管理、物流信息管理、貨物管理、微信平臺和用戶角色管理六大模塊,企業(yè)營銷渠道微服務(wù)管理系統(tǒng)以昆明某公司的實際需求為基礎(chǔ),系統(tǒng)的使用可以極大提高企業(yè)的辦公效率,營銷方案的執(zhí)行和反饋,其操作簡便,功能實用,可為實際的煙草營銷管理提供重要支持作用。
[Abstract]:Yunnan, as a big province of tobacco industry, has experienced a long history of development. With the development of information technology and the emergence of market economy and multinational enterprises, Tobacco enterprises in the form of tobacco monopoly also need to change their thinking of development. On the surface, it seems that tobacco enterprises deal with monopoly monopoly development, but with China's entry into WTO for more than a decade, the development of enterprises can no longer be easy to worry about. Especially now, with the improvement of people's living standard, they also pay more and more attention to service. In order to make tobacco enterprises more competitive and more efficient, It is necessary to deepen the research on the management of marketing channel. The construction of marketing channel as a link and bridge between tobacco enterprises and market environment has a very important role and significance. The network technology is maturing day by day, the informationization unceasingly strengthens, each kind of profession informationization, the automation becomes increasingly urgent, which has the tobacco enterprise marketing channel management also day by day informationization. The tobacco marketing channel construction under the new form should also develop with the development of the times. Based on the marketing channel management of a regional company in Kunming, the paper adopts the idea of microservice modularization on the basis of summing up and combining with the original system. The system is developed on the basis of SSH framework in MVC mode. Microsoft's SQL Server is used in the database. The microservice system is embodied in that each service runs in a separate operating system process, each service does only one thing, the system is lighter, the coupling degree is low, and the communication is more smooth. Finally, the most widely used WeChat platform is introduced. The integrated functions can be directly used, and the additional functions needed can be customized. The final system includes marketing channel management. Training management, logistics information management, goods management, WeChat platform and user role management six modules, enterprise marketing channel micro-service management system based on the actual needs of a company in Kunming, The use of the system can greatly improve the office efficiency of the enterprise, the implementation and feedback of marketing plan, its operation is simple, the function is practical, and it can provide important support for the actual tobacco marketing management.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52

【引證文獻(xiàn)】

相關(guān)會議論文 前1條

1 鄧世秋;;渠道沖突視角下的卷煙零售明碼標(biāo)價分析[A];2010年卷煙市場營銷上水平研究與實踐論文集[C];2010年

，

本文編號：1650644