本文選題：閩東電機(jī)　切入點(diǎn)：電子商務(wù)　出處：《福建農(nóng)林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：閩東地區(qū)內(nèi)有電機(jī)電器生產(chǎn)企業(yè)800多家,其中電機(jī)、水泵整機(jī)企業(yè)280多家,從業(yè)人員超過(guò)10萬(wàn)人;目前已形成電動(dòng)機(jī)、水泵、發(fā)電機(jī)與發(fā)電機(jī)組和電子保健醫(yī)療儀器等四大類產(chǎn)品。其中,中小型電機(jī)產(chǎn)量及出口量占全國(guó)1/3,行銷140多個(gè)國(guó)家和地區(qū)。在經(jīng)濟(jì)下行、出口量大幅減少的形勢(shì)下,如何實(shí)現(xiàn)閩東電機(jī)電器產(chǎn)業(yè)集群產(chǎn)值突破千億的計(jì)劃,已成為地方政府和企業(yè)一直面對(duì)的重大課題。本課題以該產(chǎn)業(yè)中電機(jī)電器的產(chǎn)品銷售推廣為例,圍繞閩東電機(jī)跨境營(yíng)銷如何擴(kuò)大規(guī)模和提高質(zhì)量的問(wèn)題,借助文獻(xiàn)分析法和調(diào)查研究法,從市場(chǎng)需求、商品質(zhì)量、國(guó)家政策扶持、物流倉(cāng)儲(chǔ)、互聯(lián)網(wǎng)經(jīng)濟(jì)及線下模式的轉(zhuǎn)型改變等因素分析研究閩東電機(jī)生產(chǎn)和出口現(xiàn)狀及其制約因素;從利用產(chǎn)業(yè)政策、適應(yīng)產(chǎn)品需求、提高產(chǎn)品質(zhì)量、建立電子商務(wù)平臺(tái)、培養(yǎng)跨境電商人才等方面入手,分析研究擴(kuò)大電機(jī)的跨境營(yíng)銷;著重分析我國(guó)跨境電商發(fā)展存在的質(zhì)量、人才、支付、消費(fèi)觀、通關(guān)、物流等問(wèn)題;利用"互聯(lián)網(wǎng)+"行動(dòng)計(jì)劃,加快實(shí)施閩東電機(jī)跨境電子商務(wù)的布局,提出擴(kuò)大電機(jī)出口數(shù)量、減少營(yíng)銷環(huán)節(jié)、降低出口成本、提高企業(yè)經(jīng)濟(jì)效益的可行性的跨境營(yíng)銷策略,為擴(kuò)大閩東電機(jī)及其他電機(jī)電器產(chǎn)品出口提供決策依據(jù)和智力支持。
[Abstract]:There are more than 800 electrical and motor manufacturing enterprises in the east of Fujian, of which more than 280 are electric motors and pumps, with more than 100,000 employees. At present, electric motors and pumps have been formed. Generators and generators and electronic health care medical instruments and other four categories of products. Among them, the output and export volume of small and medium-sized motors account for 1 / 3 of the country, marketing in more than 140 countries and regions. In the economic downturn, the export volume is significantly reduced. How to realize the plan that the output value of the electric and electrical industry cluster in Mindong is exceeding 100 billion has become an important subject that local governments and enterprises have been facing all the time. This topic takes the sales and promotion of electric machinery and electrical appliances in this industry as an example. Focusing on the issue of how to expand the scale and improve the quality of the cross-border marketing of Mindong Electric Machinery, with the help of literature analysis and investigation and research, from the market demand, commodity quality, state policy support, logistics warehousing, Analysis of factors such as Internet economy and the Transformation of Off-line Mode Analysis and Research on the status quo and restrictive factors of Electric Machinery production and Export in East Fujian Province, from the use of industrial policies to meet the needs of products, improve product quality, establish e-commerce platform, Starting with the training of cross-border electric traders, the paper analyzes and studies the expansion of cross-border marketing of electric machinery, focusing on the quality, talent, payment, consumption concept, customs clearance, logistics and other problems existing in the development of cross-border e-commerce in China. Using the action plan of "Internet" to accelerate the implementation of the layout of cross-border electronic commerce of Mindong Electric Machinery, this paper puts forward a feasible cross-border marketing strategy to expand the number of motor exports, reduce marketing links, reduce export costs, and improve the economic benefits of enterprises. To expand the export of Mindong electrical machinery and other electrical machinery products to provide decision-making basis and intellectual support.
【學(xué)位授予單位】：福建農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F274;F426.61

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 羅芳;陳丹麗;;基于SWOT分析中小企業(yè)應(yīng)用跨境電子商務(wù)的研究[J];電子商務(wù);2016年06期

2 馬銀琦;趙京芳;;浙江中小外貿(mào)企業(yè)轉(zhuǎn)型開展跨境電商的現(xiàn)狀及對(duì)策研究[J];科技創(chuàng)新與應(yīng)用;2016年11期

3 林巧玲;王源慶;羅素珍;;跨境電商為企業(yè)帶來(lái)的商機(jī)與挑戰(zhàn)——以泉州晉江企業(yè)為例[J];電子商務(wù);2016年04期

4 蔡麗娟;;佛山小家電制造企業(yè)發(fā)展跨境電商B2C模式研究[J];現(xiàn)代商業(yè);2016年09期

5 畢煌;;中小企業(yè)開展跨境電商業(yè)務(wù)問(wèn)題探討[J];商場(chǎng)現(xiàn)代化;2016年08期

6 占麗;蔣微;王征;;跨境電子商務(wù)發(fā)展的SWOT分析及對(duì)策探討——以蘇南中小外貿(mào)企業(yè)為例[J];中國(guó)商論;2016年01期

7 康瑩;;中小企業(yè)開展跨境電商業(yè)務(wù)的機(jī)遇與對(duì)策探討[J];東方企業(yè)文化;2015年17期

8 徐艷艷;;跨境電商加速發(fā)展背景下新型高職外貿(mào)人才培養(yǎng)探析[J];對(duì)外經(jīng)貿(mào);2015年08期

9 王子淼;;跨境電商環(huán)境下的物流問(wèn)題與發(fā)展策略[J];電子商務(wù);2015年08期

10 韓朝勝;;我國(guó)B2C跨境電子商務(wù)海外倉(cāng)存在的問(wèn)題及對(duì)策分析[J];物流技術(shù);2015年15期

相關(guān)碩士學(xué)位論文 前2條

1 董s，

本文編號(hào)：1572391