本文關(guān)鍵詞： 國際貨運代理 經(jīng)營策略 轉(zhuǎn)型　出處：《海南大學》2015年碩士論文　論文類型：學位論文

【摘要】：就目前而言,安捷瑞國際貨運代理公司已經(jīng)進入了一個戰(zhàn)略的調(diào)整階段。因為隨著社會經(jīng)濟的不斷調(diào)整,各類服務意識也在日益改變,傳統(tǒng)的國際貨運代理企業(yè)已經(jīng)無法滿足現(xiàn)代貨主的服務要求。現(xiàn)代物流服務的不斷深入,原始貨運代理業(yè)務已經(jīng)被綜合性的物流服務所替代,并占據(jù)主要市場份額。企業(yè)戰(zhàn)略是企業(yè)的發(fā)展核心,可以明確企業(yè)的獲利能力與發(fā)展?jié)摿?并且?guī)椭髽I(yè)的長期性可持續(xù)健康發(fā)展。然而,科技在不斷進步,網(wǎng)絡化的信息模式與現(xiàn)代化的物流管理使國際貨運代理有限公司陷入了新的發(fā)展困境。企業(yè)的生存環(huán)境與發(fā)展模式發(fā)生了質(zhì)的改變,但是也給企業(yè)帶來了新的發(fā)展機遇。就國內(nèi)外國際貨運代理市場而言,也出現(xiàn)了新的競爭主體,安捷瑞國際貨運代理公司所面臨的市場競爭壓力也在逐漸增加,公司開始進行新的反思與探索,試圖尋找新的戰(zhàn)略模式,進行經(jīng)營策略轉(zhuǎn)型。 安捷瑞國際貨運代理公司于2008年在海南成立,專業(yè)從事貨物的進出口運輸代理,具體業(yè)務是安排貨物的訂艙、提貨、送貨、報關(guān)、清關(guān)、海關(guān)以及商檢查驗、與發(fā)貨人、收貨人之間貨物運輸方面信息傳遞等。但是近幾年,安捷瑞國際貨運代理公司在市場外部環(huán)境、公司內(nèi)部環(huán)境中出現(xiàn)了一些制約發(fā)展的因素,并造成運營成本的增加與利潤空間的減小。因此,本文以安捷瑞國際貨運代理公司為例,對安捷瑞國際貨運代理公司轉(zhuǎn)型需求、經(jīng)營思路內(nèi)容、策略實施進行分析,企圖對企業(yè)經(jīng)營策略轉(zhuǎn)型從提出到實施過程進行梳理,給予安捷瑞國際貨運代理公司戰(zhàn)略落地和企業(yè)經(jīng)營一定的借鑒和參考,以及促進安捷瑞國際貨運代理公司的健康發(fā)展。
[Abstract]:For the time being, Agile International Freight Agency has entered a strategic adjustment phase. Because with the constant adjustment of the social economy, the consciousness of various services is also changing day by day. Traditional international freight forwarders have been unable to meet the service requirements of modern cargo owners. With the deepening of modern logistics services, the original freight forwarding services have been replaced by comprehensive logistics services. Enterprise strategy is the core of enterprise development, it can define the profitability and development potential of the enterprise, and help the long-term sustainable and healthy development of the enterprise. The network information mode and the modern logistics management make the international freight forwarder co., Ltd fall into the new development predicament. The living environment and development mode of the enterprise have changed qualitatively. But it also brings new development opportunities to enterprises. As far as the international freight forwarding market at home and abroad is concerned, there are also new competitors, and the market competition pressure faced by Agile International Freight Agency Company is also gradually increasing. The company began to reflect and explore, try to find a new strategic model, business strategy transformation. Agile international freight forwarding company was established in 2008 in Hainan, specializing in the import and export transport agent of goods, the specific business is to arrange cargo booking, pick up, delivery, customs declaration, customs clearance, customs and commodity inspection and inspection, with the consignor, Transportation of goods between consignees and so on. However, in recent years, Agile International Freight Agency has appeared some factors restricting its development in the external market environment and the internal environment of the company. Therefore, taking Agile International Freight Agency Company as an example, this paper analyzes the transformation demand, business content and strategy implementation of Agile International Freight Agency Company. This paper attempts to comb the transformation of business strategy from putting forward to implementation, to give Agile International Freight Agency strategic landing and enterprise management reference and to promote the healthy development of Agile International Freight Agency.
【學位授予單位】：海南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F259.23

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本文編號：1544976