發(fā)布時間：2018-01-11 17:11

  本文關鍵詞：跨境電子商務成功實施影響因素研究　出處：《江西財經(jīng)大學》2016年博士論文　論文類型：學位論文

  更多相關文章： 跨境電子商務 成功實施 影響因素分析 綜合績效 BP神經(jīng)網(wǎng)絡

【摘要】：經(jīng)濟全球化和互聯(lián)網(wǎng)技術為國際貿(mào)易和電子商務帶來了前所未有的挑戰(zhàn),也帶來了全新的發(fā)展機遇,跨境電子商務如何提高中國企業(yè)的國際競爭力,加強企業(yè)綜合績效,已經(jīng)成為學術界、企業(yè)和政府關心的熱點問題之一。與發(fā)達國家相比,我國跨境電子商務交易的普及率還不夠高,且實施效果也不甚理想。那么跨境電子商務企業(yè)成功實施的影響因素有哪些?這些影響因素的作用強度和作用方向如何?如何提高我國跨境電子商務企業(yè)的綜合績效?本文圍繞上述問題,在跨境電子商務綜合績效評價實證的基礎上,構(gòu)建了跨境電子商務綜合績效(成功實施)的影響因素體系和分析模型,提出了跨境電商成功實施(綜合績效)的提升建議與措施。本文主要按照以下思路展開研究和寫作。首先,在分析綜合績效概念的基礎之上,借鑒前人成功研究經(jīng)驗,本文以綜合績效表示成功實施,即以跨境電子商務綜合績效表示跨境電子商務成功實施。其次,結(jié)合我國跨境電子商務企業(yè)特征和經(jīng)營現(xiàn)狀,參考借鑒現(xiàn)有文獻,經(jīng)由理論分析和問卷調(diào)研的基礎上,構(gòu)建跨境電子商務綜合績效(成功實施)的影響因素體系;隨后,在跨境電子商務綜合績效評價指標體系構(gòu)建和評價實證的基礎之上,分別利用單因素最小二乘法和BP神經(jīng)網(wǎng)絡實證研究分析各影響因素對跨境電子商務綜合績效(成功實施)的作用強度和作用方向;最后,結(jié)合跨境電子商務影響因素分析和綜合績效評價的實證結(jié)果,在問卷調(diào)研的基礎上,提出促進跨境電子商務成功實施的建議與措施。本文的主要研究內(nèi)容和創(chuàng)新點包括以下內(nèi)容。首先,構(gòu)建了跨境電子商務綜合績效評價指標體系。以系統(tǒng)動力學思想修正了平衡計分卡,以投入與收益、顧客滿意與信任、體系建設與管理、學習發(fā)展四個維度為基本框架,經(jīng)過評價指標體系降維和有效性檢驗后,構(gòu)建了一個跨境電子商務綜合績效評價指標體系;本文這種經(jīng)過初步評價,將作用機理類似或作用強度較弱的指標予以聚類合并,對跨境電子商務綜合績效評價指標體系進行降維,以減少評價指標數(shù)量和簡化指標體系結(jié)構(gòu),從而能夠提高績效評價可靠度和精度,提高評價結(jié)果的可操作性、實用性和針對性。其次,展開了基于模糊綜合評價的跨境電子商務綜合績效評價實證研究。利用層次分析法確立模糊綜合評價中的模糊隸屬度和模糊函數(shù),以克服層次分析法的評價誤差較大和模糊綜合評價中模糊隸屬函數(shù)硬性確定的缺陷。通過跨境電子商務綜合績效的實證研究,為后繼影響因素分析提供了堅實基礎;第三,構(gòu)建了跨境電子商務成功實施(綜合績效)的影響因素體系。在分析我國跨境電子商務企業(yè)特征的基礎上,參考現(xiàn)有研究文獻成果,結(jié)合理論分析和問卷調(diào)研,經(jīng)影響因素篩選,構(gòu)建了一個跨境電子商務成功實施(綜合績效)的影響因素體系;第四,分別進行了基于單因素最小二乘法和BP神經(jīng)網(wǎng)絡的跨境電子商務影響因素實證研究,分析了各個影響因素對跨境電子商務成功實施(綜合績效)的作用強度,以及不同影響因素在不同區(qū)間取值時對跨境電子商務成功實施(綜合績效)的作用方向;第五,提出了跨境電子商務成功實施的建議措施。以跨境電子商務成功實施(綜合績效)影響因素分析為研究對象,根據(jù)10家跨境電子商務企業(yè)實證研究結(jié)果,結(jié)合企業(yè)的問卷調(diào)研數(shù)據(jù),從跨境電子商務企業(yè)信用建設、海關監(jiān)管模式、跨境支付模式、國際物流模式和企業(yè)競爭戰(zhàn)略等方面提出了若干促進跨境電子商務成功實施的建議措施;最后,本文基于綜合績效評價來分析影響因素作用和評價指標體系降維的研究思路,以及在跨境電子商務綜合績效評價和影響因素分析中提出的實證研究方法,對其它的系統(tǒng)分析同樣具有借鑒意義。
[Abstract]:The economic globalization and Internet technology has brought hitherto unknown challenge for international trade and e-commerce, has also brought new opportunities for development, cross-border e-commerce to improve international competitiveness Chinese enterprises, strengthen the comprehensive performance of enterprises, has become one of the hot issues in academic circles, enterprises and government concern. Compared with the developed countries, the popularity of e-commerce transactions our cross-border rate is still not high enough, and the effect is not ideal. Then the influence factors of cross-border e-commerce enterprises, the successful implementation of what? The influence factors and the strength for the direction? How to improve the comprehensive performance of cross-border e-commerce enterprises in China? This thesis focuses on these problems, based on the empirical performance the cross-border e-commerce evaluation on the construction of the comprehensive performance of cross-border e-commerce (successful implementation) the influence factors system and analysis model, put forward The successful implementation of cross-border electricity supplier (performance) improvement suggestions and measures. This paper mainly as follows and writing. First of all, on the basis of comprehensive analysis of performance concept, from the success of previous research experience, based on the comprehensive performance that successful implementation of the comprehensive performance of cross-border e-commerce cross-border e-commerce said the successful implementation of second., combined with China's cross-border e-commerce business characteristics and business situation, reference to the existing literature, through theoretical analysis and questionnaire survey, constructs the comprehensive performance of cross-border e-commerce (successful implementation) the effect factors of the system; then, based on the comprehensive performance evaluation index system of cross-border e-commerce construction and evaluation, respectively. Using single factor least squares method and BP neural network to study the empirical analysis of influencing factors of comprehensive performance of cross-border e-commerce (success). The direction and role of strength; finally, combined with the empirical results of factor analysis and comprehensive performance evaluation of cross-border e-commerce, based on the questionnaire investigation, put forward suggestions and measures to promote cross-border e-commerce successfully. The main research contents and innovations include the following. First, construct the comprehensive performance evaluation index system cross-border e-commerce. With the ideas of system dynamics correction of the balanced scorecard, the investment and income, customer satisfaction and trust, system construction and management, learning and development in four dimensions as the basic framework of the evaluation index system of dimensionality reduction and validity, construct a comprehensive performance evaluation index system of cross-border e-commerce in this paper; after the preliminary evaluation, the mechanism of similar or weak effect of indicators to be merged into the clustering, the evaluation index system of comprehensive performance of cross-border E-commerce For dimensionality reduction, to reduce the number of indicators and simplify the structure of index system of performance evaluation, so as to improve the reliability and accuracy of evaluation results, improve the operability, practicability and pertinence. Secondly, empirical research is carried out comprehensive performance evaluation of cross-border e-commerce based on fuzzy comprehensive evaluation. Using AHP Fuzzy Set in the comprehensive evaluation and fuzzy membership function to overcome the AHP evaluation error and fuzzy comprehensive evaluation in fuzzy membership function to determine the defect of rigid. Through the empirical research on the performance of cross-border e-commerce, provides a solid foundation for the analysis of the factors of influence; third, the construction of cross-border e-commerce (the successful implementation of comprehensive performance) the effect factors of the system. Based on analyzing the characteristics of China's cross-border e-commerce enterprises, referring to the existing research literature, analysis and ask reasonable conclusion The volume investigation, influencing factors, constructs a cross-border e-commerce success (performance) the effect factors of the system; fourth, conducted an empirical study of the factors affecting cross-border e-commerce single factor and least square method based on BP neural network, analyzes the factors affecting the successful implementation of cross-border e-commerce (comprehensive performance the effect of strength) and different factors affecting the successful implementation of cross-border e-commerce in different range of values (performance) the role of direction; fifth, the successful implementation of cross-border e-commerce suggestions. With the successful implementation of cross-border e-commerce (performance) influence factor analysis as the research object, according to the results of empirical research 10 cross-border e-commerce enterprises, combined with the survey data of the enterprise, from the credit construction of cross-border e-commerce enterprises, customs supervision mode, cross-border payment mode, international Author puts forward some suggestions to promote cross-border e-commerce successful implementation of the proposed measures flow pattern and competitive strategy; finally, based on the comprehensive performance evaluation to analyze the impact of research factors and evaluation index system of dimension reduction method is proposed, an empirical study on the analysis and evaluation of cross-border e-commerce in the comprehensive performance and influence factors of the same. With reference to other system analysis.

【學位授予單位】：江西財經(jīng)大學
【學位級別】：博士
【學位授予年份】：2016
【分類號】：F724.6
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本文編號：1410444