本文關(guān)鍵詞：跨境電子商務(wù)成功實(shí)施影響因素研究　出處：《江西財(cái)經(jīng)大學(xué)》2016年博士論文　論文類型：學(xué)位論文

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【摘要】：經(jīng)濟(jì)全球化和互聯(lián)網(wǎng)技術(shù)為國(guó)際貿(mào)易和電子商務(wù)帶來(lái)了前所未有的挑戰(zhàn),也帶來(lái)了全新的發(fā)展機(jī)遇,跨境電子商務(wù)如何提高中國(guó)企業(yè)的國(guó)際競(jìng)爭(zhēng)力,加強(qiáng)企業(yè)綜合績(jī)效,已經(jīng)成為學(xué)術(shù)界、企業(yè)和政府關(guān)心的熱點(diǎn)問(wèn)題之一。與發(fā)達(dá)國(guó)家相比,我國(guó)跨境電子商務(wù)交易的普及率還不夠高,且實(shí)施效果也不甚理想。那么跨境電子商務(wù)企業(yè)成功實(shí)施的影響因素有哪些?這些影響因素的作用強(qiáng)度和作用方向如何?如何提高我國(guó)跨境電子商務(wù)企業(yè)的綜合績(jī)效?本文圍繞上述問(wèn)題,在跨境電子商務(wù)綜合績(jī)效評(píng)價(jià)實(shí)證的基礎(chǔ)上,構(gòu)建了跨境電子商務(wù)綜合績(jī)效(成功實(shí)施)的影響因素體系和分析模型,提出了跨境電商成功實(shí)施(綜合績(jī)效)的提升建議與措施。本文主要按照以下思路展開(kāi)研究和寫作。首先,在分析綜合績(jī)效概念的基礎(chǔ)之上,借鑒前人成功研究經(jīng)驗(yàn),本文以綜合績(jī)效表示成功實(shí)施,即以跨境電子商務(wù)綜合績(jī)效表示跨境電子商務(wù)成功實(shí)施。其次,結(jié)合我國(guó)跨境電子商務(wù)企業(yè)特征和經(jīng)營(yíng)現(xiàn)狀,參考借鑒現(xiàn)有文獻(xiàn),經(jīng)由理論分析和問(wèn)卷調(diào)研的基礎(chǔ)上,構(gòu)建跨境電子商務(wù)綜合績(jī)效(成功實(shí)施)的影響因素體系;隨后,在跨境電子商務(wù)綜合績(jī)效評(píng)價(jià)指標(biāo)體系構(gòu)建和評(píng)價(jià)實(shí)證的基礎(chǔ)之上,分別利用單因素最小二乘法和BP神經(jīng)網(wǎng)絡(luò)實(shí)證研究分析各影響因素對(duì)跨境電子商務(wù)綜合績(jī)效(成功實(shí)施)的作用強(qiáng)度和作用方向;最后,結(jié)合跨境電子商務(wù)影響因素分析和綜合績(jī)效評(píng)價(jià)的實(shí)證結(jié)果,在問(wèn)卷調(diào)研的基礎(chǔ)上,提出促進(jìn)跨境電子商務(wù)成功實(shí)施的建議與措施。本文的主要研究?jī)?nèi)容和創(chuàng)新點(diǎn)包括以下內(nèi)容。首先,構(gòu)建了跨境電子商務(wù)綜合績(jī)效評(píng)價(jià)指標(biāo)體系。以系統(tǒng)動(dòng)力學(xué)思想修正了平衡計(jì)分卡,以投入與收益、顧客滿意與信任、體系建設(shè)與管理、學(xué)習(xí)發(fā)展四個(gè)維度為基本框架,經(jīng)過(guò)評(píng)價(jià)指標(biāo)體系降維和有效性檢驗(yàn)后,構(gòu)建了一個(gè)跨境電子商務(wù)綜合績(jī)效評(píng)價(jià)指標(biāo)體系;本文這種經(jīng)過(guò)初步評(píng)價(jià),將作用機(jī)理類似或作用強(qiáng)度較弱的指標(biāo)予以聚類合并,對(duì)跨境電子商務(wù)綜合績(jī)效評(píng)價(jià)指標(biāo)體系進(jìn)行降維,以減少評(píng)價(jià)指標(biāo)數(shù)量和簡(jiǎn)化指標(biāo)體系結(jié)構(gòu),從而能夠提高績(jī)效評(píng)價(jià)可靠度和精度,提高評(píng)價(jià)結(jié)果的可操作性、實(shí)用性和針對(duì)性。其次,展開(kāi)了基于模糊綜合評(píng)價(jià)的跨境電子商務(wù)綜合績(jī)效評(píng)價(jià)實(shí)證研究。利用層次分析法確立模糊綜合評(píng)價(jià)中的模糊隸屬度和模糊函數(shù),以克服層次分析法的評(píng)價(jià)誤差較大和模糊綜合評(píng)價(jià)中模糊隸屬函數(shù)硬性確定的缺陷。通過(guò)跨境電子商務(wù)綜合績(jī)效的實(shí)證研究,為后繼影響因素分析提供了堅(jiān)實(shí)基礎(chǔ);第三,構(gòu)建了跨境電子商務(wù)成功實(shí)施(綜合績(jī)效)的影響因素體系。在分析我國(guó)跨境電子商務(wù)企業(yè)特征的基礎(chǔ)上,參考現(xiàn)有研究文獻(xiàn)成果,結(jié)合理論分析和問(wèn)卷調(diào)研,經(jīng)影響因素篩選,構(gòu)建了一個(gè)跨境電子商務(wù)成功實(shí)施(綜合績(jī)效)的影響因素體系;第四,分別進(jìn)行了基于單因素最小二乘法和BP神經(jīng)網(wǎng)絡(luò)的跨境電子商務(wù)影響因素實(shí)證研究,分析了各個(gè)影響因素對(duì)跨境電子商務(wù)成功實(shí)施(綜合績(jī)效)的作用強(qiáng)度,以及不同影響因素在不同區(qū)間取值時(shí)對(duì)跨境電子商務(wù)成功實(shí)施(綜合績(jī)效)的作用方向;第五,提出了跨境電子商務(wù)成功實(shí)施的建議措施。以跨境電子商務(wù)成功實(shí)施(綜合績(jī)效)影響因素分析為研究對(duì)象,根據(jù)10家跨境電子商務(wù)企業(yè)實(shí)證研究結(jié)果,結(jié)合企業(yè)的問(wèn)卷調(diào)研數(shù)據(jù),從跨境電子商務(wù)企業(yè)信用建設(shè)、海關(guān)監(jiān)管模式、跨境支付模式、國(guó)際物流模式和企業(yè)競(jìng)爭(zhēng)戰(zhàn)略等方面提出了若干促進(jìn)跨境電子商務(wù)成功實(shí)施的建議措施;最后,本文基于綜合績(jī)效評(píng)價(jià)來(lái)分析影響因素作用和評(píng)價(jià)指標(biāo)體系降維的研究思路,以及在跨境電子商務(wù)綜合績(jī)效評(píng)價(jià)和影響因素分析中提出的實(shí)證研究方法,對(duì)其它的系統(tǒng)分析同樣具有借鑒意義。
[Abstract]:The economic globalization and Internet technology has brought hitherto unknown challenge for international trade and e-commerce, has also brought new opportunities for development, cross-border e-commerce to improve international competitiveness Chinese enterprises, strengthen the comprehensive performance of enterprises, has become one of the hot issues in academic circles, enterprises and government concern. Compared with the developed countries, the popularity of e-commerce transactions our cross-border rate is still not high enough, and the effect is not ideal. Then the influence factors of cross-border e-commerce enterprises, the successful implementation of what? The influence factors and the strength for the direction? How to improve the comprehensive performance of cross-border e-commerce enterprises in China? This thesis focuses on these problems, based on the empirical performance the cross-border e-commerce evaluation on the construction of the comprehensive performance of cross-border e-commerce (successful implementation) the influence factors system and analysis model, put forward The successful implementation of cross-border electricity supplier (performance) improvement suggestions and measures. This paper mainly as follows and writing. First of all, on the basis of comprehensive analysis of performance concept, from the success of previous research experience, based on the comprehensive performance that successful implementation of the comprehensive performance of cross-border e-commerce cross-border e-commerce said the successful implementation of second., combined with China's cross-border e-commerce business characteristics and business situation, reference to the existing literature, through theoretical analysis and questionnaire survey, constructs the comprehensive performance of cross-border e-commerce (successful implementation) the effect factors of the system; then, based on the comprehensive performance evaluation index system of cross-border e-commerce construction and evaluation, respectively. Using single factor least squares method and BP neural network to study the empirical analysis of influencing factors of comprehensive performance of cross-border e-commerce (success). The direction and role of strength; finally, combined with the empirical results of factor analysis and comprehensive performance evaluation of cross-border e-commerce, based on the questionnaire investigation, put forward suggestions and measures to promote cross-border e-commerce successfully. The main research contents and innovations include the following. First, construct the comprehensive performance evaluation index system cross-border e-commerce. With the ideas of system dynamics correction of the balanced scorecard, the investment and income, customer satisfaction and trust, system construction and management, learning and development in four dimensions as the basic framework of the evaluation index system of dimensionality reduction and validity, construct a comprehensive performance evaluation index system of cross-border e-commerce in this paper; after the preliminary evaluation, the mechanism of similar or weak effect of indicators to be merged into the clustering, the evaluation index system of comprehensive performance of cross-border E-commerce For dimensionality reduction, to reduce the number of indicators and simplify the structure of index system of performance evaluation, so as to improve the reliability and accuracy of evaluation results, improve the operability, practicability and pertinence. Secondly, empirical research is carried out comprehensive performance evaluation of cross-border e-commerce based on fuzzy comprehensive evaluation. Using AHP Fuzzy Set in the comprehensive evaluation and fuzzy membership function to overcome the AHP evaluation error and fuzzy comprehensive evaluation in fuzzy membership function to determine the defect of rigid. Through the empirical research on the performance of cross-border e-commerce, provides a solid foundation for the analysis of the factors of influence; third, the construction of cross-border e-commerce (the successful implementation of comprehensive performance) the effect factors of the system. Based on analyzing the characteristics of China's cross-border e-commerce enterprises, referring to the existing research literature, analysis and ask reasonable conclusion The volume investigation, influencing factors, constructs a cross-border e-commerce success (performance) the effect factors of the system; fourth, conducted an empirical study of the factors affecting cross-border e-commerce single factor and least square method based on BP neural network, analyzes the factors affecting the successful implementation of cross-border e-commerce (comprehensive performance the effect of strength) and different factors affecting the successful implementation of cross-border e-commerce in different range of values (performance) the role of direction; fifth, the successful implementation of cross-border e-commerce suggestions. With the successful implementation of cross-border e-commerce (performance) influence factor analysis as the research object, according to the results of empirical research 10 cross-border e-commerce enterprises, combined with the survey data of the enterprise, from the credit construction of cross-border e-commerce enterprises, customs supervision mode, cross-border payment mode, international Author puts forward some suggestions to promote cross-border e-commerce successful implementation of the proposed measures flow pattern and competitive strategy; finally, based on the comprehensive performance evaluation to analyze the impact of research factors and evaluation index system of dimension reduction method is proposed, an empirical study on the analysis and evaluation of cross-border e-commerce in the comprehensive performance and influence factors of the same. With reference to other system analysis.

【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2016
【分類號(hào)】：F724.6
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本文編號(hào)：1410444