本文關(guān)鍵詞： ACCA 民用航空市場(chǎng)分析 戰(zhàn)略審計(jì) 總體戰(zhàn)略 戰(zhàn)略實(shí)施 風(fēng)險(xiǎn)管理　出處：《天津大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著技術(shù)的發(fā)展、世界經(jīng)濟(jì)形勢(shì)的變化和許多發(fā)達(dá)國(guó)家航空保護(hù)的結(jié)束,中國(guó)航空運(yùn)輸業(yè)面臨著前所未有的變革時(shí)期。從與國(guó)外同行、國(guó)內(nèi)其他交通工具間更加激烈的市場(chǎng)競(jìng)爭(zhēng),國(guó)內(nèi)航空公司的重組與改制,“民航強(qiáng)國(guó)”發(fā)展戰(zhàn)略的提出等,都意味著中國(guó)航空運(yùn)輸業(yè)進(jìn)入了嶄新的發(fā)展階段。在生存與發(fā)展環(huán)境面臨重大變化的形勢(shì)下,作為為國(guó)內(nèi)各航空公司及多家國(guó)外航空公司提供民航信息保障的中國(guó)航空結(jié)算有限責(zé)任公司,如何科學(xué)把握發(fā)展規(guī)律,主動(dòng)適應(yīng)市場(chǎng)和周圍環(huán)境,制定系統(tǒng)的發(fā)展戰(zhàn)略、及戰(zhàn)略實(shí)施,是面臨的十分重要而迫切的任務(wù)。鑒于此,本文從ACCA當(dāng)前面臨發(fā)展形勢(shì)入手,對(duì)其發(fā)展戰(zhàn)略及實(shí)施進(jìn)行了系統(tǒng)的分析。全文共分七個(gè)部分,第一章為選題背景及意義;第二章為相關(guān)理論綜述;第三章為中國(guó)民用航空市場(chǎng)研究;第四章為中國(guó)航空結(jié)算有限責(zé)任公司(ACCA)的職責(zé)定位及業(yè)務(wù)結(jié)構(gòu);第五章為ACCA的總體戰(zhàn)略;第六章基于戰(zhàn)略審計(jì)的ACCA戰(zhàn)略實(shí)施。最后部分是結(jié)束語。本文目的是希望通過對(duì)ACCA戰(zhàn)略審計(jì)實(shí)施研究,促進(jìn)公司可持續(xù)發(fā)展,同時(shí)對(duì)行業(yè)相關(guān)企業(yè)管理者提供有益的思考。
[Abstract]:With the development of technology, the change of world economic situation and the end of aviation protection in many developed countries, China's air transport industry is facing an unprecedented period of change. Domestic other means of transportation more fierce market competition, domestic airlines restructuring and restructuring, "civil aviation power" development strategy and so on. It means that China's air transport industry has entered a new stage of development, in the survival and development of the environment facing major changes in the situation. As a national airline and many foreign airlines to provide civil aviation information protection limited liability company, how to scientifically grasp the law of development, actively adapt to the market and the surrounding environment. It is a very important and urgent task to formulate the system development strategy and implement the strategy. In view of this, this paper starts with the current development situation of ACCA. The thesis is divided into seven parts: the first chapter is the background and significance of the topic; The second chapter is a review of relevant theories. The third chapter is the research of China's civil aviation market. Chapter 4th is the responsibility and business structure of China Aviation Clearing Co., Ltd. Chapter 5th is the overall strategy of ACCA; Chapter 6th is the implementation of ACCA strategy based on strategic audit. The last part is the conclusion. The purpose of this paper is to promote the sustainable development of the company by studying the implementation of ACCA strategic audit. At the same time to the industry-related enterprise managers to provide useful thinking.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F239.4;F562

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本文編號(hào)：1471948