作為當今世界上最重要的產(chǎn)業(yè)之一,全球旅游業(yè)正面臨急速轉(zhuǎn)型。尤其是在信息技術(shù)等高科技的影響下,該行業(yè)已發(fā)生了翻天覆地的變化。借助信息化手段,人們可以獲取大量關(guān)于旅游景點的信息,幫助旅途規(guī)劃與消費決策。目前,大量科技類公司開始涉足旅游等傳統(tǒng)產(chǎn)業(yè),采用高科技來彌補傳統(tǒng)旅游行業(yè)的不足。本研究的目的是引入Click Click Guide Travel這一旅游指南類手機應(yīng)用,分析該應(yīng)用對傳統(tǒng)旅游行業(yè)的影響。該商業(yè)計劃將為游客與景點搭建信息溝通的橋梁,創(chuàng)建相關(guān)渠道,幫助游客了解并聯(lián)系到感興趣的旅游景點。該項目本質(zhì)上是鏈接游客與導(dǎo)游的媒介,目的是為了讓游客更了解他們有意前往旅游地。本研究從商業(yè)角度來闡述該旅游指南手機應(yīng)用,集中評估該應(yīng)用的可行性,包括可能面臨的財務(wù)問題。重點從投資者的角度,充分評估Click Click Guide Travel商業(yè)模式的關(guān)鍵部分,詳細介紹該商業(yè)項目。此外,本研究還將以游客的正面經(jīng)驗為基礎(chǔ),為有意前往相關(guān)目的地的用戶提供協(xié)助。通過本研究,分析該項目的合理性與可行性,有效建立用戶與景點之間溝通的基礎(chǔ),為用戶進行旅游消費決策提供重要信息。本研究具有重要的理論意義與實踐價值... 

【文章頁數(shù)】：109 頁

【學位級別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1 Background
    1.2.Current Status
    1.3 Research Implications
        1.3.1 Theoretical Implications
        1.3.2 Practical Implications
    1.4 Research Contents and Methods
        1.4.1 Research Contents
        1.4.2 Research Methods
Chapter Two Literature Review
    2.1 Literature Review
    2.2 Models/concepts/frameworks
    2.3 Application of the relevant models/concepts/framework
Chapter Three The Opportunity and Innovations
    3.1 The Opportunity
        3.1.1 Market research
        3.1.2 The Gap
    3.2 Industry Analysis
        3.2.1 Current Competitive Situation and PEST
        3.2.2 Projected Strategic Moves by Current Players
        3.2.3 Changes brought to the Competitiveness of the Industry by the new venture
    3.3 Innovation brought to be industry by new venture
        3.3.1 Intellectual property/patents
    3.4 Strategy
        3.4.1 Source of differentiation and competitive advantage
    3.5 Ethics and sustainability
Chapter Four Organizational Setup of the Company
    4.1 Legal Structure
    4.2 Ownership
    4.3 The Advisory Board
    4.4 The Management Team
        4.4.1 Expected contributions by each Team
        4.4.2 Expected Salary
Chapter Five Marketing Plan
    5.1 Identification Customers
    5.2 Number of Potential Customers and Potential Sales Revenue
    5.3 Requirements of Various Customer by Segments
        5.3.1 Importance of Purchase convenience,Rapid delivery,Product Customization
        5.3.2 Ways to effectively access each segment,distributors,a captive sales force
    5.4 Appropriate Sales and Promotion Approaches
    5.5 Analysis of how purchase decisions are made
    5.6 Price Sensitivity
    5.7 Cost of Acquiring and Retaining Customers
    5.8 Strengths and weakness of competitors and ways that competitors are likely to react
Chapter Six Operating and Financial Plans
    6.1 Conversion of Inputs into Outputs That Customers Value
        6.1.1 Supplier Relationships
        6.1.2 Inventory Required
        6.1.3 Supplier Relationships
        6.1.4 In-House/Outsourced Operation
    6.2 Financial Plan
        6.2.1 Cost Calculation
        6.2.2 Projected Break Even Point
        6.2.3 Projected Cash Flows
        6.2.4 Analysis of Risk,Present Value,IRR,etc
        6.2.5 Analysis of Possible Scenarios and Probability of Occurrence
    6.3 Contingency Plan
        6.3.1 Triggers/Thresholds to Change Courses
Chapter Seven Conclusion
    7.1 Main Research and Conclusions
    7.2 Limitations and Future Research Directions
References



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