在最重要的新興旅游市場背景下,中國是世界上增長最快的出境旅游市場,也是亞太地區(qū)最大的旅游市場。中國快速崛起的中產(chǎn)階級,改善的交通聯(lián)系和更優(yōu)惠的政策相結(jié)合,都有助于出境旅游業(yè)的蓬勃發(fā)展。此外,中國還與一些非洲國家簽署了雙邊協(xié)議,并擁有包括埃及在內(nèi)的核準(zhǔn)目的地地位。根據(jù)最近的統(tǒng)計(jì)數(shù)據(jù),到埃及的游客人數(shù)達(dá)到了 990萬,總收入達(dá)到了 72億美元。旅行收入是第五大外幣提供者。旅游業(yè)直接和間接地為埃及的GDP貢獻(xiàn)了 11.3%。研究問題是“針對中國游客的埃及旅游系統(tǒng)提升”。埃及是“一帶一路的國家”所以本研究目的是了解埃及旅游業(yè)發(fā)展面臨的障礙,中國出境旅游市場的特點(diǎn),旅游行為,中國游客的期望,為中國游客提供最佳服務(wù)以增加中國游客數(shù)量到埃及。本研究旨在調(diào)查前往埃及的中國游客。通過問卷調(diào)查和訪談,數(shù)據(jù)收集了 200名中國游客在埃及。在從問卷調(diào)查和訪談中收集數(shù)據(jù)后,進(jìn)行因子分析和回歸分析。為了進(jìn)行這項(xiàng)研究,第一個(gè)部分已使用主要一級數(shù)據(jù)和二級數(shù)據(jù)。一級數(shù)據(jù)研究采用的是對在埃及的中國游客進(jìn)行抽樣調(diào)查的定量方法。采用非結(jié)構(gòu)化深度訪談的定性方法,對6家埃及旅行社進(jìn)行訪談,以指出埃及旅游市場存在的問題;二級數(shù)據(jù)基... 

【文章來源】：華中師范大學(xué)湖北省 211工程院校 教育部直屬院校

【文章頁數(shù)】：84 頁

【學(xué)位級別】：碩士

【文章目錄】：
摘要
Abstract
Acknowledgements
CHAPTER Ⅰ. INTRODUCTION
    1.1 Background and significance of the study
        1.1.1 Background of the study
        1.1.2 Significance of the study
    1.2 Research Objectives and main contents
        1.2.1 Research Objectives
        1.2.2 Main Contents
    1.3 Research approaches and framework
CHAPTER Ⅱ. LITERATURE REVIEW
    2.1 Theoretical framework
        2.1.1 Push/Pull theory
        2.1.2 Maslow's Pyramid of Motivation
    2.2 Egypt's inbound tourism
        2.2.1 Tourism governance and funding
        2.2.2 Tourism policies and programs
        2.2.3 Chinese tourists in Egypt
        2.2.4 Infrastructure development
        2.2.5 Travel agencies in Egypt
        2.2.6 Tourism resources in Egypt
        2.2.7 tourism resources in egypt
    2.3 Literature related to China
        2.3.1 China as an outbound tourism Market
        2.3.2 The development impact of the Chinese economy on the outbound tourism
        2.3.3 The Chinese Outbound Tourism Market statistics
        2.3.4 The Chinese tourism rules and agreements "Approved Destination Status"
    2.4 Online Travel
        2.4.1 The role of Social Media in tourism development
        2.4.2 The accessible reservation
    2.5 Factors affecting the tourism industry
        2.5.1 The destination's environment:
        2.5.2 Economy of the country:
        2.5.3 Historical or cultural significance of the destination:
        2.5.4 Importance of the destination survey:
        2.5.5 Religious Importance of Destination:
        2.5.6 Technology:
        2.5.7 Political factors:
        2.5.8 Price factors
CHAPTER Ⅲ. Research on the Characteristics and Behaviors of Chinese tourists in Egypt
    3.1. Research design
    3.2. Research strategy
    3.3. Sources of data
    3.4. Sample size
    3.5 Research Instrument
    3.6. Data Collection Approach
    3.7. Analysis of Data
    3.8 Special features of this research
CHAPTER Ⅳ. DATA ANALYSIS AND FINDINGS
    4.1 Social-demographical profile of Chinese Tourists in Egypt
    4.2 The general image of the destination
    4.3 Factors influencing the choice of destinations
    4.4 Analysis of Travel Behavior
    4.5 The tourist's feedback towards the destination
    4.6 Evaluation of the Egyptian tourism market by the Chinese tourists
    4.7 Weakness and Strength points of Egypt's Tourism
    4.8 Interview
CHAPTER Ⅴ. CONCLUSION AND DISCUSSION
    5.1 Conclusion
    5.2 Obstacles solutions
    5.3 Marketing strategy for attracting more Chinese tourists
    5.4 Specific Recommendations for the Government
    5.5 Suggestions for the ministry of tourism
    5.6 Suggestions for the Egyptian airlines
    5.7 Suggestions for Hotels:
    5.8 Research Contribution
References 參考
APPENDIX Ⅰ
APPENDIX Ⅱ
APPENDIX Ⅲ


【參考文獻(xiàn)】：
期刊論文
[1]中國出境旅游市場現(xiàn)狀與趨勢判斷[J]. 張輝,厲新建,秦宇.  商業(yè)研究. 2003(02)



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