The present study is conducted between the Democratic Republic of Congo（DR Congo）and the People’s Republic of China（PRC）;it talks about the development of the tourist destination of Chinese to DR.Congo.Its aim was to stand out some strategies for the tourism sector to influence the development and promotion of a Congolese tourist destination.It analyzes several points,including the causes of underdevelopment of the Congolese tourist destination,the arrival of Chinese tourists in DR.Congo,the rea... 

【文章來(lái)源】：河北大學(xué)河北省

【文章頁(yè)數(shù)】：68 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
abstract
1 CHAPTER ONE: INTRODUCTION
    1.1 Motivation
    1.2 Background
    1.3 Research problem
    1.4 Goal and purpose of the study
    1.5 Importance of the research
        1.5.1 Theoretical importance
        1.5.2 Practical Importance
        1.5.3 Innovative points
    1.6 Tourism in DRC
        1.6.1 Presentation of the DRC
        1.6.2 Tourism situation in DRC
        1.6.3 International tourism in Congo
        1.6.4 The touristic sites of the DR. Congo
    1.7 Content and structure of the work
2 CHAP TWO: LITERATURE REVIEW
    2.1 Chinese tourists outbound
        2.1.1 Chinese profile and attitude
        2.1.2 How do they plan international travel
        2.1.3 Chinese shopping
        2.1.4 The Chinese preference in the hotel
        2.1.5 The impact of tourism and the arrival of Chinese tourists to the Congo
    2.2 The tourist destination
    2.3 Sustainable development of a tourist destination
    2.4 Destination challenges
    2.5 The notion of destination branding
    2.6 Benefits of branding destination
    2.7 Destination image
        2.7.1 The effect of the image of the tourist destination
    2.8 Promotion of the tourist destination
    2.9 Destination marketing
    2.10 Online marketing
    2.11 The importance of destination marketing
3 CHAP THREE. MATERIALS AND METHOD
    3.1 Material
    3.2 Research design
    3.3 Data collection
    3.4 Localization and target population of data collection
    3.5 Method
4 CHAP FOUR: RESULTS AND DISCUSSION
    4.1 Results and interpretations
    4.2 Discussion
        4.2.1 Tourist destination Congolese
        4.2.2 Destination to choose to go to Africa
        4.2.3 The reason for traveling to the Congo
        4.2.4 The use of social reasons for the sale of Congolese tourist products
        4.2.5 Getting the Congolese visa
        4.2.6 Quality of service
5 CHAP FIVE: STRATEGIES FOR PROMOTING CONGOLESE TOURIST DESTINATION
    5.1 Promotion of destination and marketing plan
    5.2 The development of the reserve or natural heritage
    5.3 Training Tourist Animators
    5.4 Strategy to improve the service
    5.5 Destination marketing
    5.6 Challenges for promoting the Congolese tourism destination
        5.6.1 Partnerships
        5.6.2 Tourist Travel Agencies
        5.6.3 Tourists Attractions
        5.6.4 How to attract Chinese tourists
CONCLUSION
Limit
REFERENCES
LIST OF ACRONYMS AND ABREVIATIONS
ANNEXES
    問(wèn)卷調(diào)查
    QUESTIONNAIRES



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