在全球化的今天,作為“非政府間的大使”,外語(yǔ)導(dǎo)游在提高旅游團(tuán)隊(duì)滿意度和促進(jìn)國(guó)與國(guó)之間的相互理解上扮演著不可或缺的角色,因此,導(dǎo)游的跨文化交際能力必然是需要提高的最基本的能力。然而,中國(guó)的旅游界與跨文化交際界很少有關(guān)于導(dǎo)游的跨文化交際能力的學(xué)術(shù)研究,本論文將通過(guò)外賓評(píng)價(jià)的方式來(lái)研究中國(guó)外語(yǔ)導(dǎo)游的跨文化交際能力�；陉悋�(guó)明博士的全球化交際能力模型,本文通過(guò)對(duì)正在旅游的208名國(guó)際游客的問(wèn)卷調(diào)查來(lái)探索國(guó)際游客理想中中國(guó)導(dǎo)游的跨文化交際能力和現(xiàn)實(shí)中中國(guó)導(dǎo)游的跨文化交際能力狀況。通過(guò)SPSS軟件對(duì)期望組和實(shí)際組兩組游客所填寫(xiě)的問(wèn)卷調(diào)查數(shù)據(jù)進(jìn)行分析,結(jié)果發(fā)現(xiàn):第一,兩組在“文化互動(dòng)”維度上程度最強(qiáng),在“全球視野”與“展現(xiàn)自我”維度上程度居中,在“文化映射”維度上程度最弱;第二,實(shí)際組與理想組之間存在很大的正相關(guān)差異。從兩組間在四個(gè)維度上的平均數(shù)可知,現(xiàn)實(shí)中中國(guó)導(dǎo)游的跨文化交際能力在“全球視野”,“展現(xiàn)自我”,“映射文化”和“文化互動(dòng)”四個(gè)方面表現(xiàn)的比國(guó)際游客期望的更加突出。 

【文章來(lái)源】： 康艷麗 西安外國(guó)語(yǔ)大學(xué)

【文章頁(yè)數(shù)】：77 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER Ⅰ INTRODUCTION
    1.1 The Overall Inbound Tourism Development in China after New China’S Establishment of People’s Republic of China
    1.2 Importance of Tour Guides
    1.3 A Brief Explanation about the Relationship between Tour Guides and Communication
CHAPTER Ⅱ LITERATU REREVIEW
    2.1 Researches on Tour Guiding
        2.1.1 History and Development of Guiding History
        2.1.2 Definition of Tour Guides
        2.1.3 Role of Tour Guides
    2.2 Researches on Intercultural Communication
        2.2.1 Definition of Intercultural Communication
        2.2.2 Types and Models of Competence
    2.3 International and Domestic Researches on Tour Guides and Communication
CHAPTER Ⅲ THEORETICAL FOUNDATION
    3.1 Globalization and Communication
    3.2 A Model of Global Communication Competence
        3.2.1 Global Mindset
        3.2.2 Unfolding the Self
        3.2.3 Mapping the Culture
        3.2.4 Aligning the Interaction
    3.3 Goals, Research Questions and Hypotheses
CHAPTER Ⅳ METHODOLOGY
    4.1 Subjects
        4.1.1 Research Site Location
        4.1.2 Data of Subjects
    4.2 Procedure
    4.3 Instrument
        4.3.1 The Measurement of Expectation Group
        4.3.2 the Measurement of Reality Group
CHAPTER Ⅴ RESULTS
    5.1 Reliability Analysis
    5.2 Validity Analysis
    5.3 Exploration of Research Questions
        5.3.1 Exploration of Research Question 1
        5.3.2 Exploration of Research Question 2
        5.3.3 Exploration of Research Question 3
CHAPER Ⅵ DISCUSSION
    6.1 Discussion of Reliability and Validity of Questionnaires
    6.2 Discussion about Findings
        6.2.1 Discussion about the Finding of Research Question 1
        6.2.2 Discussion about the Finding of Research Question 2
        6.2.3 Discussion about the Finding of Research Question 3
    6.3 Test of Hypotheses
    6.4 Originality of the Research
    6.5 Limitations and Future Research Directions
CHAPTER Ⅶ CONCLUSION
WORKS CITED
APPENDIX



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