限制尼泊爾經(jīng)濟(jì)發(fā)展既有高人口密度、低工業(yè)產(chǎn)出、有限的自然資源、復(fù)雜的地形、地緣政治危機(jī)等因素,也有以極低教育水平和衛(wèi)生水平為特征的疲軟的人力資本基礎(chǔ)方面的原因,同時(shí)也受到諸如公共管理能力差、獨(dú)裁政權(quán)和公共干預(yù)歷史悠久等因素的影響。人口的迅速增長(zhǎng)進(jìn)一步復(fù)雜化了人們的福利服務(wù)的改善。在這種惡劣的國(guó)民經(jīng)濟(jì)形勢(shì)下,旅游業(yè)在經(jīng)濟(jì)增長(zhǎng)中扮演著重要的角色,起到了繁榮經(jīng)濟(jì)和減少貧困的重要作用。與此同時(shí),復(fù)雜的地形對(duì)旅游業(yè)的可持續(xù)發(fā)展提出了嚴(yán)重的挑戰(zhàn),因?yàn)樵谶@一偏遠(yuǎn)而難以到達(dá)但又蘊(yùn)藏巨大增長(zhǎng)潛力的山區(qū),空運(yùn)是唯一的較便捷的交通方式。這些現(xiàn)實(shí)啟發(fā)我思考和研究航空運(yùn)輸和旅游業(yè)之間可能存在的關(guān)系。此外,考慮到這一領(lǐng)域與諸多的商業(yè)或其他方面因素有關(guān)聯(lián),因此不能孤立地描述旅游業(yè)。此外,受到上海東華大學(xué)管理學(xué)院院長(zhǎng)顧青梁教授的啟發(fā),我開始深化我的研究,也借此支持有關(guān)尼泊爾旅游局在中國(guó)的市場(chǎng)策略的論文。案例研究法已被公認(rèn)為是一種強(qiáng)大有效的首選方法。它有助于描繪一個(gè)不同一般但更加清楚實(shí)際情景,而且可以對(duì)已存在問題的根源做更深層次的透視。帶有尼泊爾國(guó)旗的尼泊爾航空由于在國(guó)際上缺乏潛在客源地乘坐的入境航班,以及在2011年... 

【文章來源】：東華大學(xué)上海市 211工程院校 教育部直屬院校

【文章頁(yè)數(shù)】：122 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
ABSTRACT
Contents
CHAPTER 1 INTRODUCTION
    1.1 Background
        1.1.1 Brief sketch of the present economic situation of Nepal
        1.1.2 Contribution of tourism
        1.1.3 Importance of air transport
    1.2 Statement of the problem
    1.3 Research aim & objectives
    1.4 Method of study
    1.5 Constraints & limitations
    1.6 Thesis structure
CHAPTER 2 LITERATURE REVIEW
    2.1 Demand & growth for air transport
        2.1.1 Liberalization of air transport in the World & its impact in Nepal
    2.2 Demand and growth for tourism
    2.3 Linkages between air transport and tourism
    2.4 Factors affecting air transport for tourism
        2.4.1 Political instability and terrorism
        2.4.2 Economical factors
        2.4.3 Others factors affecting Air transport and Tourism
CHAPTER 3 METHODOLOGY
    3.1 Research purpose
    3.2 Research approach
    3.3 Research strategy
    3.4 Data collection
    3.5 Data analysis
    3.6 Quality Standards
        3.6.1 Validity and reliability
CHAPTER 4 Analysis of Relationship between Air transport and Tourism
    4.1 Research Question 1
        4.1.1 Present case of Nepal
        4.1.2 Relationship between variables
        4.1.3 Final results
    4.2 Research Question 2
        4.2.1 Political instability and terrorism
    4.3 Economic factors
        4.3.1 Impact of global financial recession in Nepal
        4.3.2 Currency fluctuations
        4.3.3 Travel cost
        4.3.4 Economic strength of people
    4.4 Environmental factor
        4.4.1 Seasonality
    4.5 Non economic factors
        4.5.1 Choice of destinations
        4.5.2 Word-of Mouth
    4.6 Other Possible factors in Nepalese Context
        4.6.1 Factors related to air transport
        4.6.2 Factors related to Tourism
CHAPTER 5 COMPARITIVE ANALYSIS OF 2 MAJOR TOURIST DESTINATIONS IN SOUTHASIA
    5.1 Infrastructure and Development of the Aviation industry
    5.2 Passenger arrivals 2012/2013
    5.3 Growth and Economic Development in the Tourism Sector
CHAPTER 6 Consumer behavior and perspective analysis
    6.1 Travel Experience and satisfaction survey of International Arrivals
    6.2 Interviews and interactions with dignitaries and Officials to understand the current situation
    6.3 Travel experience of Inbound Tourists within the Domestic sector
    6.4 Results and analysis
CHAPTER 7 Overall interpretation of existing Problems and Indications
    7.1 Factors related to air transport
    7.2 Factors related to tourism
CHAPTER 8 CONCLUSIONS, RECOMMENDATIONS & LIMITATIONS
    8.1 Conclusions
    8.2 Limitations and Recommendations
        8.2.1 Limitations
        8.2.2 Recommendation
References
ACKNOWLEDGEMENTS
Appendix



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