Mauritius is a fascinating multicultural country. Famous white sandy beaches and bright blue seas are characteristic of the island. The tourism industry in Mauritius has experienced tremendous growth contributing to the strengthening of the economy.This research seeks to capture the main elements that make Mauritius an attractive tourist destination. Moreover, in this thesis the positive and negative factors affecting tourism in Mauritius as well as the role that the government plays in promotin... 

【文章來源】：中南大學(xué)湖南省 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：59 頁

【學(xué)位級別】：碩士

【文章目錄】：
ABSTRACT
CHAPTER 1 INTRODUCTION
    1.1 MAURITIUS AS A TOURIST DESTINATION
    1.2 PROBLEM STATEMENT
    1.3 AIM OF THE THESIS
    1.4 SIGNIFICANCE AND OBJECTIVE OF THE RESEARCH
    1.5 LIMITATIONS
CHAPTER 2 LITERATURE REVIEW AND THEORETICAL BACKGROUND
    2.1 LITERATURE REVIEW
    2.2 THEORETICAL BACKGROUND
        2.2.1 Positive factors influencing the Tourist Industry in Mauritius
        2.2.2 Negative factors influencing the Tourist Industry in Mauritius
CHAPTER 3 METHODOLOGY
    3.1 PRIMARY DATA
    3.2 SECONDARY DATA
    3.3 RELIABILITY OF THE DATA
    3.4 LIMITATION OF THE METHODOLOGY
CHAPTER 4 EMPIRICAL FINDINGS AND ANALYSIS
    4.1 RESULTS OF TOURISTS' SURVEY
    4.2 DISCUSSION
    4.3 SWOT ANALYSIS FOR MAURITIUS TOURISM INDUSTRY
        4.3.1 Strengths of Mauritius Tourism Industry
        4.3.2 Weaknesses of Mauritius Tourism Industry
        4.3.3 Opportunities
        4.3.4 Threats to the Tourism Industry in Mauritius
    4.4 ANALYSIS OF TOURISM TRENDS AND POTENTIAL IN MAURITIUS
        4.4.1 Tourist Arrivals
        4.4.2 Hotel Statistics
        4.4.3 Gross Tourism Receipts
        4.4.4 Forecast Year 2010 and 2011
CHAPTER 5 RECOMMENDATIONS
    5.1 PROMOTING SUSTAINABLE GROWTH
    5.2 PROMOTING THROUGH TOURISM INFRASTRUCTURE AND BUSINESS ENVIRONMENT
    5.3 ROLE OF THE GOVERNMENT TOW ARDS THE DEVELOPMENT OF THE TOURISM SECTOR
        5.3.1 The main challenges
        5.3.2 Marketing by Mauritian Authorities
        5.3.3 Air access policy
        5.3.4 New markets
        5.3.5 Regional integration
        5.3.6 The Integrated Resort Scheme
        5.3.7 Regional flows of tourists
CONCLUSION
REFERENCES
附錄9 APPENDIX
ACKNOWLEDGEMENTS



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