本文關(guān)鍵詞：當(dāng)代中英旅游市場(chǎng)發(fā)展對(duì)比，由筆耕文化傳播整理發(fā)布。

【摘要】：旅游業(yè)對(duì)國(guó)家的經(jīng)濟(jì)貢獻(xiàn)越來(lái)越突出,比如賺取外匯、增加就業(yè)和國(guó)民收入,因此逐漸得到世界各國(guó)越來(lái)越多的關(guān)注。此外,旅游業(yè)在促進(jìn)文化交流和國(guó)家形象方面也效果顯著。所以對(duì)于一個(gè)國(guó)家來(lái)講旅游業(yè)的開發(fā)很重要。英國(guó)作為一個(gè)發(fā)達(dá)國(guó)家在發(fā)展旅游方面有多年經(jīng)驗(yàn),而中國(guó)作為一個(gè)新興市場(chǎng)有很大發(fā)展?jié)摿Α１疚牡哪康脑谟谕ㄟ^(guò)比較當(dāng)代中英兩國(guó)旅游市場(chǎng)發(fā)展的歷史、資源和促進(jìn)措施三個(gè)角度,分析中英兩國(guó)的旅游市場(chǎng)的優(yōu)缺點(diǎn),為以后的旅游業(yè)發(fā)展提供借鑒。對(duì)旅游市場(chǎng)的發(fā)展歷史的對(duì)比為中英旅游市場(chǎng)現(xiàn)今發(fā)展的差異性原因提供歷史依據(jù)。自從1910年,由于受戰(zhàn)爭(zhēng)、疾病傳播和恐怖襲擊等影響,英國(guó)的旅游發(fā)展經(jīng)歷了起起伏伏。而對(duì)于中國(guó)來(lái)說(shuō),由于1949年以前不穩(wěn)定的政局和之后落后的經(jīng)濟(jì),中國(guó)的旅游業(yè)起步相對(duì)緩慢,直到1978年改革開放,中國(guó)的旅游業(yè)才開始正式起步。另一方面,旅游資源是旅游市場(chǎng)形成的主要條件,因此對(duì)旅游資源的分析也是必要的,本文研究21世紀(jì)以后中英旅游資源的特點(diǎn)。中英的旅游資源各有異同,兩國(guó)的歷史和文化遺產(chǎn)都非常豐富,但是自然資源和習(xí)俗不盡相同。此外,對(duì)旅游市場(chǎng)是如何推廣以及吸引更多游客的研究也對(duì)旅游發(fā)展有重要意義。進(jìn)入21世紀(jì)以后,英國(guó)重在宣傳旅游資源和國(guó)家形象,而中國(guó)由于初期旅游發(fā)展的不足更注重基礎(chǔ)設(shè)施的改善。最后,本文總結(jié)兩國(guó)在旅游市場(chǎng)發(fā)展方面的良好表現(xiàn)和不足之處,并提出可借鑒之處。中國(guó)應(yīng)該多加宣傳豐富的資源,并向世界展現(xiàn)國(guó)家形象,英國(guó)應(yīng)該在宣傳的同時(shí)進(jìn)一步改善設(shè)施來(lái)帶動(dòng)旅游需求。本文為中英的旅游促進(jìn)措施提供了新的角度。
【關(guān)鍵詞】：英國(guó) 中國(guó) 旅游 歷史 資源 促進(jìn)措施
【學(xué)位授予單位】：北京外國(guó)語(yǔ)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F592;F595.61
【目錄】：

• Acknowledgements4-5
• 摘要5-6
• Abstract6-10
• Chapter One:Introduction10-18
• 1.1 Research Significance10-12
• 1.2 Literature Review12-16
• 1.3 Research Methodology16-17
• 1.4 Structure17-18
• Chapter Two:Historical Development of British and Chinese Tourism from 1910s to the Present18-34
• 2.1 Historical Development of Tourism in the UK from 1910s to the Present18-23
• 2.1.1 Inter-war Growth and the Second World War Stagnation (1910s-1945)18-19
• 2.1.2 Post-war Recovery and further development (1945-1970)19-21
• 2.1.3 The Process of Maturity (1970-2000)21-22
• 2.1.4 New Patterns Under Globalization (2000-the Present)22-23
• 2.2 Historical Development of Tourism in China from 1910s to the Present23-27
• 2.2.1 Restrained Tourism as a Political and Diplomatic Vehicle (1910s-1978)23-25
• 2.2.2 Liberalization of Tourism (1978-1998)25-26
• 2.2.3 Tourism Boom and Opportunities (1998-the Present)26-27
• 2.3. Comparisons and Contrasts of Historical Development of Tourism27-34
• 2.3.1 Evaluation of Historical Development of Tourism in the UK27-28
• 2.3.2 Evaluation of Historical Development of Tourism in China28-29
• 2.3.3 Comparisons and Contrasts of Tourism Development Between the UK and China29-34
• Chapter Three:Tourism Resources in the 21st Century in the UK and in China34-50
• 3.1. Tourism Resources in the UK34-38
• 3.1.1 Built Heritage34-36
• 3.1.2 Cultural Heritage36-37
• 3.1.3 Contemporary Culture37-38
• 3.2 Tourism Resources in China38-41
• 3.2.1 Historical Attractions38-39
• 3.2.2 Natural Attractions39-40
• 3.2.3 Folk Customs40-41
• 3.3 Evaluation and Comparison of Tourism Resources41-50
• 3.3.1 Strengths and Weaknesses of Tourism Resource in the UK41-43
• 3.3.2 Strengths and Weaknesses of Tourism Resources in China43-45
• 3.3.3 Comparisons and Contrasts of Tourism Resources in the UK and China45-50
• Chapter Four:Tourism Promotion in the 21~(st) Century in the UK and in China50-72
• 4.1 Promoting Tourism in the UK50-57
• 4.1.1 The Olympic Games and Campaigns Boosting Tourism51-53
• 4.1.2 Film Tourism as a Driving Force53-56
• 4.1.3 Tourism Policy 201156-57
• 4.2 Promoting Tourism in China57-63
• 4.2.1 "The Toilet Revolution"58-59
• 4.2.2 High-speed Rail Facilitating Travels59-61
• 4.2.3 The First Tourism Law Enacted in 201361-63
• 4.3 Evaluation and Comparison of Tourism Promotion63-72
• 4.3.1 Evaluation of Tourism Promotion in the UK63-67
• 4.3.2 Evaluation of Tourism Promotion in China67-69
• 4.3.3 Comparison of Tourism Promotion in the UK and China69-72
• Chapter Five:Conclusion72-75
• Work Cited75-80

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  本文關(guān)鍵詞：當(dāng)代中英旅游市場(chǎng)發(fā)展對(duì)比，，由筆耕文化傳播整理發(fā)布。

本文編號(hào)：284773