【摘要】：目前,鄉(xiāng)村旅游在供給側(cè)方面存在鄉(xiāng)村旅游供給側(cè)主體性要素不明,許多鄉(xiāng)村旅游項目脫離農(nóng)民的致富愿景;鄉(xiāng)村旅游供給側(cè)的資源性要素"鄉(xiāng)村性"內(nèi)涵挖掘不力,鄉(xiāng)村旅游地過度城市化;鄉(xiāng)村旅游供給側(cè)無效產(chǎn)品供給過多,項目盈利能力有限,虧損現(xiàn)象普遍;鄉(xiāng)村旅游供給側(cè)的資本性要素資金風(fēng)險高等問題。針對這些問題,文章提出釋放農(nóng)民在鄉(xiāng)村旅游中的積極性和創(chuàng)造性、深刻挖掘鄉(xiāng)村的自然和文化內(nèi)涵并保留鄉(xiāng)村性、減少鄉(xiāng)村旅游產(chǎn)品無效供給、認真做好前期調(diào)研并充分認識風(fēng)險與困難等對策。
[Abstract]:At present, in the supply side of rural tourism, the subjective elements of the supply side of rural tourism are unknown, many rural tourism projects are separated from the farmers' vision of becoming rich, the connotation of "rural nature" of the resource elements of rural tourism supply side is not excavated effectively, the rural tourism destination is overly urbanized, the supply side of rural tourism is oversupplied, the profitability of the project is limited, and the phenomenon of loss is common. The high risk of capital factors on the supply side of rural tourism. In view of these problems, this paper puts forward some countermeasures, such as releasing the enthusiasm and creativity of farmers in rural tourism, deeply excavating the natural and cultural connotation of rural areas and retaining the rural nature, reducing the invalid supply of rural tourism products, conscientiously doing a good job in the preliminary investigation and fully understanding the risks and difficulties, and so on.
【作者單位】： 青島農(nóng)業(yè)大學(xué)人文社會科學(xué)學(xué)院;
【基金】：2016年度山東省社會科學(xué)規(guī)劃研究項目“山東省鄉(xiāng)村旅游轉(zhuǎn)型升級對策研究——基于實證分析的視角”(16CLYJ05)
【分類號】：F320;F592
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本文編號：2510578