【摘要】：良好的旅游解說與展示能夠增強(qiáng)游客旅游體驗(yàn),促進(jìn)遺產(chǎn)文化價(jià)值傳承,是文化遺產(chǎn)地旅游業(yè)持續(xù)發(fā)展的重要環(huán)節(jié),更是兼顧遺產(chǎn)保護(hù)與城市可持續(xù)發(fā)展的有效手段。隨著文化遺產(chǎn)旅游的興起,作為城市遺產(chǎn)的歷史街區(qū),以其獨(dú)特的歷史文化資源成為人們了解歷史、認(rèn)知文化、理解遺產(chǎn)的旅游目的地。然而歷史街區(qū)的旅游一直面臨著兩種矛盾：一是兼顧歷史街區(qū)保護(hù)與發(fā)展的矛盾,二是人們對(duì)歷史街區(qū)價(jià)值的認(rèn)知需求與現(xiàn)有的解說與展示不能滿足其文化需求之間的矛盾。本文以遺產(chǎn)解說與展示為切入點(diǎn),試圖對(duì)上海歷史街區(qū)的旅游解說與展示要素進(jìn)行研究,通過實(shí)證分析提出優(yōu)化上海歷史街區(qū)解說與展示要素的措施和建議,以期達(dá)到歷史街區(qū)文化價(jià)值的有效保護(hù)和傳承以及滿足公眾文化需求的目的。 第一章,對(duì)論文的研究背景、研究意義、研究方法以及理論基礎(chǔ)和相關(guān)概念進(jìn)行闡述；第二章,通過對(duì)國(guó)內(nèi)外遺產(chǎn)地解說與展示、國(guó)內(nèi)外歷史街區(qū)的保護(hù)利用以及上海歷史街區(qū)的保護(hù)利用三個(gè)層面的研究綜述進(jìn)行梳理,提出了上海歷史街區(qū)解說與展示的研究視角；第三章,闡明了歷史街區(qū)解說與展示的基本原則,進(jìn)而對(duì)歷史街區(qū)解說與展示的五大要素——?dú)v史街區(qū)解說目標(biāo)-歷史街區(qū)本身-歷史街區(qū)管理者-歷史街區(qū)展示媒介-歷史街區(qū)解說受眾的內(nèi)容及特性進(jìn)行分析,并且對(duì)各要素的內(nèi)容及相互關(guān)系進(jìn)行了論述,為上海歷史街區(qū)旅游解說與展示的理論與實(shí)踐研究做了基礎(chǔ)鋪墊。第四章,論述了歷史街區(qū)的旅游解說與展示和歷史街區(qū)的可持續(xù)發(fā)展之間的關(guān)系,得出前者是城市歷史街區(qū)實(shí)現(xiàn)可持續(xù)發(fā)展的重要保障的觀點(diǎn),并對(duì)歷史街區(qū)旅游解說與展示的保障體系進(jìn)行了討論。第五章,通過實(shí)地走訪咨詢、問卷調(diào)查、與游客交談等多種調(diào)查方法,以人氣較高、人文價(jià)值較集中、道路風(fēng)貌較典型、保護(hù)利用較深入的上海徐匯源、武康路等街區(qū)為具體研究對(duì)象,分別從歷史街區(qū)管理方、街區(qū)旅游資源、展示媒介、解說受眾等方面對(duì)其現(xiàn)有的歷史街區(qū)解說與展示所存在的問題進(jìn)行分析。第六章,針對(duì)存在的問題,提出優(yōu)化上海歷史街區(qū)旅游解說與展示要素的建議。第七章,得出本文的研究結(jié)論以及下一步的研究方向。
[Abstract]:Good interpretation and display of tourism can enhance tourist experience, promote heritage cultural value inheritance, is an important link in the sustainable development of tourism in cultural heritage areas, but also an effective means to take account of heritage protection and urban sustainable development. With the rise of cultural heritage tourism, as a historical district of urban heritage, with its unique historical and cultural resources, people have become a tourist destination to understand history, understand culture and understand heritage. However, the tourism of historical blocks has always faced two kinds of contradictions: one is the contradiction between the protection and development of historical blocks, and the other is the contradiction between the cognitive needs of people to the value of historical blocks and the existing explanation and display can not meet their cultural needs. This paper attempts to study the tourism interpretation and display elements of Shanghai's historical blocks by means of heritage interpretation and display, and puts forward some measures and suggestions to optimize the interpretation and display elements of Shanghai historical blocks through empirical analysis. The purpose of this paper is to protect and inherit the cultural value of historical blocks and to meet the cultural needs of the public. The first chapter, the research background, research significance, research methods, theoretical basis and related concepts are described. The second chapter, through the domestic and foreign heritage site explanation and display, the domestic and foreign historical district protection utilization and Shanghai historical district conservation utilization three stratification research summary carries on the comb, The research angle of explanation and display of Shanghai historical block is put forward. The third chapter expounds the basic principles of historical block interpretation and display, Then it analyzes the content and characteristics of the audience of the historical block interpretation and presentation, which is the historical block interpretation target, the historical block itself, the history district manager, the historical block display medium and the historical block explanation audience. It also discusses the content and the relationship of the elements, which lays the foundation for the theoretical and practical study of the tourism interpretation and display in Shanghai's historic blocks. The fourth chapter discusses the relationship between the tourism explanation and display of historical blocks and the sustainable development of historical blocks, and points out that the former is an important guarantee for the sustainable development of urban historical blocks. The paper also discusses the guarantee system of historical district tourism explanation and display. The fifth chapter, through the field visit consultation, questionnaire survey, and other investigation methods such as talking with tourists, in order to be more popular, more concentrated humanistic value, more typical road features, to protect the use of more in-depth Shanghai Xuhui source, Wukang Road and other blocks as specific research objects, respectively from the historical district management, block tourism resources, display media, interpretation audience and other aspects of its existing historical block interpretation and display of the existing problems. The sixth chapter, aiming at the existing problems, puts forward some suggestions to optimize the tourism explanation and display elements of Shanghai's historic blocks. The seventh chapter, draw the conclusion of this paper and the next research direction.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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