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TQL旅游公司管理人員勝任力提升培訓(xùn)方案設(shè)計

發(fā)布時間:2018-10-29 11:51
【摘要】:旅游業(yè)是一個勞動密集型產(chǎn)業(yè),旅行社作為旅游業(yè)的龍頭,十年間得到了飛速發(fā)展。就以廣州旅游市場為例,截止2011年9月份,共有大小174家旅行社。2013年廣州接待游客1.52億人次,旅游業(yè)總收入2202.39億元。由此也就不難看出旅游業(yè)在中國的競爭是非常激烈的。如何在激烈的競爭環(huán)境中,使得企業(yè)立于不敗之地,關(guān)鍵在于旅行企業(yè)的管理者的素質(zhì)高低,也就是說管理者勝任能力直接決定企業(yè)的管理水平,管理水平直接關(guān)系企業(yè)存亡。為提高管理人員勝任力,增強旅游企業(yè)的競爭力和持續(xù)發(fā)展能力,就必須加強對管理人員的培訓(xùn),改變培訓(xùn)方法,加強管理觀念的轉(zhuǎn)變,提高管理技能,補充管理知識,繼而提升管理人員的勝任力。 隨著市場發(fā)展,市場對旅游需求越來越大,造成很多企業(yè)降低門檻,招聘大量低素質(zhì)的員工,導(dǎo)致員工素質(zhì)參差不齊,這也是造成旅游企業(yè)管理人員勝任力低下的一個原因。管理人員的溝通能力、協(xié)調(diào)能力等能力的形成需要時間的積累,這就要求旅游企業(yè)全面提高管理人員綜合素質(zhì),提升其勝任力,使其更具國際化、信息化視野,培養(yǎng)與時俱進的創(chuàng)新思維,在學(xué)習(xí)行業(yè)其他企業(yè)先進管理經(jīng)驗的同時要快速內(nèi)化,以形成富有企業(yè)特色的核心競爭力;谝陨弦蛩,本文選取國內(nèi)旅游企業(yè)代表TQL旅游公司作為代表,分析其在提升管理人員勝任力的培訓(xùn)方案,闡述其培訓(xùn)問題所在,并針對問題提出完善培訓(xùn)管理的建議,希望以此提升TQL旅游公司管理人員勝任力,并能帶給其他同行企業(yè)啟發(fā)和思考。 本文共分為六章。第一章是緒論,簡要介紹本文研究的背景和意義,以及文章的研究思路及方法;第二章是文獻綜述,闡述本文寫作過程中所參考勝任力理論和培訓(xùn)理論;第三章是TQL旅游公司管理人員勝任力現(xiàn)狀分析;第四章是TQL旅游公司管理人員勝任力培訓(xùn)問題診斷分析;第五章提出了TQL旅游公司管理人員勝任力提升培訓(xùn)方案,針對TQL公司的實際情況,提出符合實際的培訓(xùn)內(nèi)容和培訓(xùn)形式;第六章則提出了一些保障培訓(xùn)能夠順利實施的保障措施。
[Abstract]:Tourism is a labor-intensive industry, travel agencies as the leading tourism industry, has been rapid development in ten years. Take Guangzhou's tourism market as an example. As of September 2011, there were 174 travel agencies of all sizes. In 2013, Guangzhou received 152 million tourists and earned 220.239 billion yuan in total tourism revenue. Thus it is not difficult to see that the competition of tourism in China is very fierce. How to make the enterprise in an invincible position in the fierce competition environment, the key lies in the quality of the manager of the travel enterprise, that is to say, the competence of the manager directly determines the management level of the enterprise, and the management level is directly related to the survival of the enterprise. In order to improve the competence of managers and enhance the competitiveness and sustainable development of tourism enterprises, it is necessary to strengthen the training of managers, change training methods, strengthen the change of management concepts, improve management skills and supplement management knowledge. This in turn enhances the competence of managers. With the development of the market, the market needs more and more tourism, resulting in a lot of enterprises reduce the threshold, recruit a large number of low-quality staff, leading to uneven quality of staff, which is also a reason for the low competence of tourism enterprise managers. It takes time to accumulate the ability of communication and coordination of managers, which requires tourism enterprises to improve the comprehensive quality of managers, enhance their competence, and make them more international and information-based. In order to develop the innovative thinking of keeping pace with the times and learn from the advanced management experience of other enterprises in the industry, it is necessary to internalize quickly, so as to form the core competitiveness with the characteristics of enterprises. Based on the above factors, this paper selects TQL as the representative of domestic tourism enterprises, analyzes its training programs in enhancing the competence of managers, expounds the training problems, and puts forward some suggestions to improve the training management. Hope to improve the TQL tourism company management competency, and can bring other peer enterprises inspiration and thinking. This paper is divided into six chapters. The first chapter is the introduction, briefly introduces the background and significance of this study, as well as the research ideas and methods, the second chapter is a literature review, describing the competency theory and training theory in the process of writing. The third chapter is the TQL tourism company management competency analysis, the fourth chapter is the TQL tourism company managers competency training diagnosis and analysis; The fifth chapter puts forward the TQL tourism company management personnel competency enhancement training program, according to the actual situation of the TQL company, put forward the training content and training form in line with the reality; The sixth chapter puts forward some safeguard measures which can be carried out smoothly.
【學(xué)位授予單位】:廣東工業(yè)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F592.6;F272.92

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