廣府古城旅游景區(qū)生命周期及其影響因素研究
發(fā)布時(shí)間：2018-10-22 20:38
【摘要】：隨著經(jīng)濟(jì)發(fā)展水平的進(jìn)一步提高,出游成為“新常態(tài)”。河北省啟動(dòng)了2015京津冀游客游河北名鎮(zhèn)名村游系列活動(dòng),深入挖掘歷史文化名城、名鎮(zhèn)、名村等文化內(nèi)涵,重點(diǎn)將包括廣府古城等省內(nèi)知名景區(qū)建設(shè)成為河北省文化旅游精品,河北省一些古鎮(zhèn)紛紛加大對(duì)旅游業(yè)的投入,以此來(lái)促進(jìn)鎮(zhèn)域經(jīng)濟(jì)的發(fā)展。近年來(lái),廣府旅游業(yè)發(fā)展勢(shì)頭強(qiáng)勁,給廣府鎮(zhèn)帶來(lái)了可觀的利潤(rùn),廣府古城旅游景區(qū)發(fā)展已取得突破性進(jìn)展：該景區(qū)2013年被評(píng)為國(guó)家4A級(jí)景區(qū),2015年通過(guò)國(guó)家5A級(jí)旅游景區(qū)景觀質(zhì)量評(píng)審,但該景區(qū)在發(fā)展中也存在一些問(wèn)題,如：對(duì)太極文化挖掘尚淺,以太極文化為資源開(kāi)發(fā)的旅游產(chǎn)品層次較低,游客的可參與性較差；旅游產(chǎn)品雖然豐富,但部分產(chǎn)品品質(zhì)、服務(wù)水平不高：品牌營(yíng)銷(xiāo)意識(shí)淡薄：廣府古城旅游景區(qū)在省外的知名度較低；景區(qū)內(nèi)開(kāi)發(fā)的部分旅游產(chǎn)品與廣府古城景區(qū)主題特色相偏離……這些問(wèn)題造成廣府古城旅游景區(qū)在發(fā)展過(guò)程中呈現(xiàn)出短期效應(yīng)明顯,而長(zhǎng)期發(fā)展后勁不足的特點(diǎn),可能會(huì)使廣府古城旅游業(yè)還未經(jīng)過(guò)充分發(fā)展就迅速走向衰落,這對(duì)廣府古城向更深層次發(fā)展不利。為了避免這種短期后勁不足、效應(yīng)明顯的現(xiàn)象,避免廣府古城的生命周期衰落期的加速到來(lái),對(duì)廣府古城旅游景區(qū)生命周期分析,研究影響其生命周期的因素就成為當(dāng)務(wù)之急。本文在前人對(duì)巴特勒旅游地生命周期理論發(fā)展研究的基礎(chǔ)上,根據(jù)旅游地生命周期理論6階段的階段特征,結(jié)合廣府古城旅游業(yè)的開(kāi)發(fā)與保護(hù)歷程,對(duì)廣府古城旅游景區(qū)生命周期階段進(jìn)行定性分析,分析得出廣府古城旅游景區(qū)生命周期已經(jīng)歷探索階段(唐宋時(shí)期——2003年)、參與階段(20042010年)、發(fā)展階段(2011——至今)的發(fā)展。在此基礎(chǔ)上,本文通過(guò)查閱文獻(xiàn)、收集資料以及到廣府古城旅游景區(qū)實(shí)地考察等,從需求、效應(yīng)、環(huán)境、資源稟賦四方面著手,提取影響廣府古城旅游景區(qū)生命周期的19個(gè)主要影響因素,包含：景區(qū)產(chǎn)品的品質(zhì)、旅游地形象定位、旅游接待設(shè)施、古城原真性、交通、自然人文環(huán)境、當(dāng)?shù)鼐用駶M意度、外來(lái)投資、景區(qū)管理人員管理能力、與周邊景區(qū)協(xié)調(diào)性、營(yíng)銷(xiāo)宣傳力度、政府政策、社會(huì)經(jīng)濟(jì)條件、突發(fā)因素,廣府古城建筑奇特性、歷史文化、文物保護(hù)等級(jí)、名人效應(yīng)、市場(chǎng)區(qū)位。并依據(jù)其內(nèi)在關(guān)系,構(gòu)建廣府古城旅游景區(qū)影響因素評(píng)價(jià)結(jié)構(gòu)模型,結(jié)合問(wèn)卷調(diào)查,利用層次分析法對(duì)廣府古城旅游景區(qū)生命周期當(dāng)前階段(發(fā)展階段)主要影響因素的重要性進(jìn)行量化、排序。由排序結(jié)果可知,從總體上看,需求因素對(duì)處于發(fā)展階段的廣府古城旅游景區(qū)生命周期的影響力最大,環(huán)境、效應(yīng)因素次之,而資源稟賦最�。壕唧w影響因素中,“旅游地形象定位”、“景區(qū)產(chǎn)品的品質(zhì)”、“外來(lái)投資”、“自然人文環(huán)境”這四項(xiàng)成為影響廣府古城旅游景區(qū)當(dāng)前階段的最重要因素。
[Abstract]:With the further improvement of economic development, traveling has become the "new normal". Hebei Province launched a series of activities for 2015 Beijing-Tianjin-Hebei tourists visiting famous towns and villages in Hebei to dig into the cultural connotations of famous historical and cultural cities, towns and villages. The focus will include the construction of famous scenic spots in the province, such as the ancient city of Guangfu, as well as the construction of famous scenic spots in Hebei Province as the best products of cultural tourism in Hebei Province. Some ancient towns in Hebei Province have increased their investment in tourism to promote the development of town economy. In recent years, Guang Fu's tourism industry has enjoyed a strong momentum of development, which has brought considerable profits to Guangfu Town. A breakthrough has been made in the development of the Guang Fu Ancient City tourist area: the scenic spot was rated as a national 4A class scenic spot in 2013, and passed the national 5A class scenic spot landscape quality evaluation in 2015. However, there are still some problems in the development of the scenic spot. For example, the mining of Taiji culture is still shallow, the level of tourism products developed by Taiji culture is relatively low, the participation of tourists is poor, the tourism products are rich, but some of them are of high quality. The service level is not high: the brand marketing consciousness is weak: the popularity of Guang Fu ancient city tourist spot is low outside the province; some tourism products developed in the scenic area deviate from the theme characteristic of Guangfu ancient city scenic spot. These problems have resulted in obvious short-term effects in the process of development of the Guang Fu Ancient City tourist attractions, while the characteristics of lack of stamina in the long-term development may lead to the rapid decline of the Guang Fu Ancient City tourism industry before it has been fully developed. This is not conducive to the development of the ancient city of Guangfu to a deeper level. In order to avoid the phenomenon of short term stamina and obvious effect, and to avoid the accelerated arrival of the declining period of the life cycle of the Guang Fu ancient city, it is urgent to analyze the life cycle of the Guanfu ancient city tourism scenic spot and to study the factors that affect its life cycle. Based on the previous researches on Butler's life cycle theory, and according to the stage characteristics of the six stages of tourism destination life cycle theory, this paper combines the course of development and protection of Guang Fu ancient city tourism industry. Based on the qualitative analysis of the life cycle stage of Guang Fu Ancient City tourist attractions, it is concluded that the life cycle of Guang Fu Ancient City tourist attractions has gone through the stages of exploration (Tang and Song dynasties-2003), participation (20042010), and development (2011- up to now). On this basis, by consulting literature, collecting data and making field trips to the Guanfu Ancient City, this paper starts from four aspects: demand, effect, environment, and resource endowment. This paper extracts 19 main influencing factors that affect the life cycle of Guang Fu Ancient City tourist attractions, including: the quality of scenic area products, the location of tourist destination image, the tourist reception facilities, the authenticity of the ancient city, the traffic, the natural and humane environment, the satisfaction of local residents. Foreign investment, management ability of scenic spots, coordination with surrounding scenic spots, marketing propaganda, government policies, social and economic conditions, unexpected factors, unique architectural characteristics of Guang Fu ancient city, history and culture, cultural relics protection grade, celebrity effect, Market location According to its internal relationship, the evaluation structure model of the influencing factors of Guang Fu ancient city tourist attractions is constructed, and the questionnaire survey is carried out. The importance of the main influencing factors in the current stage (development stage) of the life cycle of the Guang Fu Ancient City Scenic spot is quantified and sorted by the Analytic hierarchy process (AHP). From the result of sequencing, it can be seen that, on the whole, demand factors have the greatest influence on the life cycle of Guang Fu ancient city scenic spots in the stage of development, followed by environment and effect factors, while resource endowments are the least: among the specific influencing factors, the demand factors have the greatest influence on the life cycle of Guang Fu ancient city scenic spots. "Image orientation of tourist destination", "quality of scenic spot products", "foreign investment" and "natural and humane environment" are the most important factors influencing the current stage of Guang Fu ancient city tourist area.
【學(xué)位授予單位】：北京第二外國(guó)語(yǔ)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：F592.7
，
本文編號(hào)：2288247
[Abstract]:With the further improvement of economic development, traveling has become the "new normal". Hebei Province launched a series of activities for 2015 Beijing-Tianjin-Hebei tourists visiting famous towns and villages in Hebei to dig into the cultural connotations of famous historical and cultural cities, towns and villages. The focus will include the construction of famous scenic spots in the province, such as the ancient city of Guangfu, as well as the construction of famous scenic spots in Hebei Province as the best products of cultural tourism in Hebei Province. Some ancient towns in Hebei Province have increased their investment in tourism to promote the development of town economy. In recent years, Guang Fu's tourism industry has enjoyed a strong momentum of development, which has brought considerable profits to Guangfu Town. A breakthrough has been made in the development of the Guang Fu Ancient City tourist area: the scenic spot was rated as a national 4A class scenic spot in 2013, and passed the national 5A class scenic spot landscape quality evaluation in 2015. However, there are still some problems in the development of the scenic spot. For example, the mining of Taiji culture is still shallow, the level of tourism products developed by Taiji culture is relatively low, the participation of tourists is poor, the tourism products are rich, but some of them are of high quality. The service level is not high: the brand marketing consciousness is weak: the popularity of Guang Fu ancient city tourist spot is low outside the province; some tourism products developed in the scenic area deviate from the theme characteristic of Guangfu ancient city scenic spot. These problems have resulted in obvious short-term effects in the process of development of the Guang Fu Ancient City tourist attractions, while the characteristics of lack of stamina in the long-term development may lead to the rapid decline of the Guang Fu Ancient City tourism industry before it has been fully developed. This is not conducive to the development of the ancient city of Guangfu to a deeper level. In order to avoid the phenomenon of short term stamina and obvious effect, and to avoid the accelerated arrival of the declining period of the life cycle of the Guang Fu ancient city, it is urgent to analyze the life cycle of the Guanfu ancient city tourism scenic spot and to study the factors that affect its life cycle. Based on the previous researches on Butler's life cycle theory, and according to the stage characteristics of the six stages of tourism destination life cycle theory, this paper combines the course of development and protection of Guang Fu ancient city tourism industry. Based on the qualitative analysis of the life cycle stage of Guang Fu Ancient City tourist attractions, it is concluded that the life cycle of Guang Fu Ancient City tourist attractions has gone through the stages of exploration (Tang and Song dynasties-2003), participation (20042010), and development (2011- up to now). On this basis, by consulting literature, collecting data and making field trips to the Guanfu Ancient City, this paper starts from four aspects: demand, effect, environment, and resource endowment. This paper extracts 19 main influencing factors that affect the life cycle of Guang Fu Ancient City tourist attractions, including: the quality of scenic area products, the location of tourist destination image, the tourist reception facilities, the authenticity of the ancient city, the traffic, the natural and humane environment, the satisfaction of local residents. Foreign investment, management ability of scenic spots, coordination with surrounding scenic spots, marketing propaganda, government policies, social and economic conditions, unexpected factors, unique architectural characteristics of Guang Fu ancient city, history and culture, cultural relics protection grade, celebrity effect, Market location According to its internal relationship, the evaluation structure model of the influencing factors of Guang Fu ancient city tourist attractions is constructed, and the questionnaire survey is carried out. The importance of the main influencing factors in the current stage (development stage) of the life cycle of the Guang Fu Ancient City Scenic spot is quantified and sorted by the Analytic hierarchy process (AHP). From the result of sequencing, it can be seen that, on the whole, demand factors have the greatest influence on the life cycle of Guang Fu ancient city scenic spots in the stage of development, followed by environment and effect factors, while resource endowments are the least: among the specific influencing factors, the demand factors have the greatest influence on the life cycle of Guang Fu ancient city scenic spots. "Image orientation of tourist destination", "quality of scenic spot products", "foreign investment" and "natural and humane environment" are the most important factors influencing the current stage of Guang Fu ancient city tourist area.
【學(xué)位授予單位】：北京第二外國(guó)語(yǔ)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：F592.7
，
本文編號(hào)：2288247
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