坦桑尼亞入境旅游市場(chǎng)演變趨勢(shì)與特點(diǎn)研究
[Abstract]:Tanzania has a great natural and cultural landscape in Africa and even the world, and is one of the most famous wildlife tourist destinations in the world. Despite its unique tourism resources, Tanzania is far from achieving its goal of making Tanzania the leading tourist destination in Africa. Since Tanzania carried out the reform of tourism policy in the 1980s, the importance of tourism development has become more and more prominent. The foreign exchange income has ranked the second in the country, and the direct foreign investment (FDI) has occupied the third place. Although Tanzania aims to provide low-density, high-quality, high-priced international tourism products, the Tanzanian tourism market still faces many challenges in the development process, such as lagging infrastructure development. High-quality related industries lack of service personnel, legal and government regulatory mechanism is not perfect and so on. Based on this background, as a student from Tanzania, I chose "the Evolution trend and characteristics of Tanzania's inbound Tourism Market" as the topic of this paper, hoping that through the study of Tanzania's inbound tourism market, To re-understand the environment of Tanzania's inbound tourism development, to think about how Tanzania can break through the single tourism activity dominated by natural wildlife, further optimize the path of inbound tourism products, and strive to tap its own advantages. Develop a diversified and sustainable tourism industry that integrates cultural scenery sightseeing, island leisure experience, conference expo and MICE. The core purpose of this study is to understand the history and situation of Tanzania's tourism development, to understand the characteristics of Tanzania's tourist market, and to analyze the market evolution trend and the future development trend of Tanzania's tourism industry. The significance of this paper is that, on the one hand, we contribute our own contribution to the study of tourism development in Tanzania; on the other hand, we hope that more relevant departments in Tanzania will attach importance to tourism development research. On this basis, this paper mainly adopts the research method of literature review and quantitative analysis. First of all, after many years of development, Tanzania has formed a relatively complete inbound tourism reception service system, and has related industrial policies. Second, Tanzania's inbound tourism market has entered a relatively rapid period of development since the new century. Third, Europe is the main tourist destination of Tanzania's inbound tourism market. Finally, the main factors affecting Tanzania's inbound tourism are management, facilities and product development. This article is divided into five parts: the first part in the first chapter, systematic summary of research significance, research methods, research content and related concepts and theoretical basis; the second part in the second chapter, Tanzania inbound tourism resources and reception facilities; the third part, This paper analyzes the development course and characteristics of Tanzania's inbound tourism market; the fourth part, analyzes the main problems existing in Tanzania's tourism industry; the fifth part, puts forward the countermeasures and suggestions that are conducive to the development of Tanzania's tourism industry. At the same time, the paper points out the shortcomings of the research and the direction of future research.
【學(xué)位授予單位】:華東師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F594.25
【共引文獻(xiàn)】
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