【摘要】：游客文明素質(zhì)的干預(yù)工作得到澳門特別行政區(qū)政府的重視,為提升游客教育綜合效果,有必要對其游客教育系統(tǒng)進行科學(xué)評價。本文選擇澳門特別行政區(qū)為案例地,采用德菲爾法、層次分析法、問卷調(diào)查、模糊綜合評價法,通過構(gòu)建生態(tài)旅游區(qū)游客教育有效性評價模型,借助SPSS軟件分析游客進入澳門特區(qū)前后的生態(tài)知識、生態(tài)文化、生態(tài)意識、生態(tài)倫理,以及生態(tài)行為意愿等各指標(biāo)得分,針對不同人群得分的差異情況分析游客的社會特征對教育效果的影響。本文旨在為建立一套適用于澳門特區(qū)游客教育效果評價的指標(biāo)體系與方法提供參考。
[Abstract]:The government of Macao Special Administrative region attaches great importance to the intervention of tourist civilization quality. In order to improve the comprehensive effect of tourist education, it is necessary to evaluate the tourist education system scientifically. This paper chooses Macao Special Administrative region as a case study, adopts the Defel method, Analytic hierarchy process (AHP), questionnaire survey, fuzzy comprehensive evaluation method, and constructs an evaluation model of the effectiveness of tourist education in ecotourism area. With the help of SPSS software, the scores of ecological knowledge, ecological culture, ecological consciousness, ecological ethics and ecological behavior will of tourists before and after entering Macao Special Administrative region were analyzed. According to the difference of scores of different people, this paper analyzes the influence of tourists' social characteristics on educational effect. The purpose of this paper is to provide a reference for the establishment of a set of indicators and methods applicable to the evaluation of the educational effects of tourists in the Macao Special Administrative region (MSAR).
【作者單位】： 深圳職業(yè)技術(shù)學(xué)院管理學(xué)院;澳門城市大學(xué)商學(xué)院;澳門城市大學(xué)人文學(xué)院;
【基金】：澳門特別行政區(qū)“澳門基金”立項資助課題,項目編號:MFCTU2015-1-17
【分類號】：F592.7
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本文編號：2270662