【摘要】：在全球經(jīng)濟(jì)活動(dòng)中旅游業(yè)是發(fā)展較快的行業(yè),城市旅游是現(xiàn)代旅游的重要組成部分,隨著旅游業(yè)對(duì)經(jīng)濟(jì)發(fā)展貢獻(xiàn)日益突出,許多城市將旅游業(yè)作為戰(zhàn)略產(chǎn)業(yè)或支柱產(chǎn)業(yè)加以培育,城市旅游競爭愈加激烈。本文運(yùn)用旅游學(xué)、經(jīng)濟(jì)學(xué)等多學(xué)科知識(shí),界定了城市旅游、城市競爭力、城市旅游競爭力等基本概念,借鑒競爭力有關(guān)評(píng)價(jià)模型與研究方法,選取合適的評(píng)價(jià)指標(biāo),從旅游業(yè)發(fā)展業(yè)績、旅游競爭潛力、旅游環(huán)境支持力等方面建立城市旅游競爭力綜合評(píng)價(jià)體系,采用層次分析法,對(duì)福州市的旅游競爭力進(jìn)行評(píng)價(jià)研究,通過比較分析認(rèn)為：福州城市旅游綜合競爭力在東部沿海五省會(huì)中處于中等水平,位列第三。杭州、南京兩市城市旅游綜合競爭力最強(qiáng),分別位列第一、第二位。福州城市旅游競爭優(yōu)勢(shì)是旅游資源條件豐富、城市自然條件優(yōu)越,其劣勢(shì)是缺乏旅游技術(shù)人才、旅游經(jīng)濟(jì)環(huán)境支持力差。針對(duì)以上情形,本文提出提升福州城市旅游競爭力的策略：其一,結(jié)合政府、企業(yè)的力量扶持旅游業(yè)的發(fā)展；其二,加強(qiáng)旅游宣傳促銷力度；其三,加強(qiáng)旅游資源整合與創(chuàng)新,實(shí)行品牌發(fā)展戰(zhàn)略；其四,提高福州市經(jīng)濟(jì)的發(fā)展水平,改善旅游業(yè)發(fā)展環(huán)境；其五,加強(qiáng)協(xié)同競爭與有限合作的競爭理念；其六,完善基礎(chǔ)設(shè)施建設(shè),加強(qiáng)環(huán)境保護(hù)；其七,加強(qiáng)旅游人才的培養(yǎng)。
[Abstract]:In the global economic activities, tourism is a rapidly developing industry, urban tourism is an important part of modern tourism, with the increasing contribution of tourism to economic development, Many cities cultivate tourism as a strategic industry or pillar industry, and the competition of urban tourism becomes more and more fierce. Based on the knowledge of tourism and economics, this paper defines the basic concepts of urban tourism, urban competitiveness, urban tourism competitiveness and so on. The comprehensive evaluation system of urban tourism competitiveness is established from the aspects of tourism development performance, tourism competition potential, tourism environment support and so on, and the evaluation of Fuzhou's tourism competitiveness is carried out by using the Analytic hierarchy process (AHP). Through comparative analysis, it is concluded that the comprehensive competitiveness of Fuzhou city tourism is at the middle level in the five provincial capitals of the eastern coast, ranking third. Hangzhou, Nanjing two cities tourism comprehensive competitiveness is the strongest, respectively ranked first and second. Fuzhou's competitive advantage in tourism is rich in tourism resources, superior in urban natural conditions, and its disadvantage lies in the lack of technical talents in tourism and the poor supporting power of tourism economic environment. In view of the above situation, this paper puts forward strategies to enhance the competitiveness of Fuzhou city tourism: first, combining the government, enterprises to support the development of tourism; second, strengthen the promotion of tourism publicity; third, strengthen the integration and innovation of tourism resources. Implement brand development strategy; fourth, improve Fuzhou's economic development level and improve tourism development environment; fifth, strengthen the competitive concept of coordinated competition and limited cooperation; sixth, improve infrastructure construction and strengthen environmental protection; seventh, We will strengthen the training of tourism talents.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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