湘鄉(xiāng)市壺天古村游客滿意度調(diào)查
發(fā)布時間：2018-09-04 11:27
【摘要】：隨著旅游業(yè)的持續(xù)發(fā)展,旅游產(chǎn)品的開發(fā)步入了縱深發(fā)展的階段。古村作為某一特定時期或地域的濃厚的歷史文化的載體,具有極高的旅游開發(fā)價值。同時隨著人們收入水平和生活水平的提高,人們對古村產(chǎn)生了濃厚的興趣,人們愿意去古村體驗當?shù)鬲毺氐牡胤轿幕?同時達到放松身心、休閑度假的目的。以古村歷史文化資源為核心、以青山秀水為支撐的古村旅游正處于蓬勃發(fā)展的時期。然而,古村旅游開發(fā)中還存在著諸如由于前期規(guī)劃不充分導(dǎo)致的后期景區(qū)接待力不強,由于游客瞬間暴漲造成景區(qū)旅游環(huán)境破壞以及由于開發(fā)力度不夠?qū)е碌漠a(chǎn)品雷同,不具有特色的問題。 因此,多方思考古村旅游資源保護與開發(fā)問題,從游客滿意度的角度研究古村旅游資源的保護與開發(fā),對于古村旅游資源的可持續(xù)利用以及古村旅游的持續(xù)健康發(fā)展具有重要意義。 壺天村位于湘鄉(xiāng)市城以西64公里。壺天古村布局合理,特色明顯。由城江鋪到街市的形成雖有200多年歷史,主體建筑保存完好。壺天古村古村旅游資源豐富,且具有較高的歷史價值和游覽價值。 本研究在大量的文獻研究和實地考察基礎(chǔ)上,利用定性和定量相結(jié)合、問卷調(diào)查等方法,對相關(guān)資料和數(shù)據(jù)進行了整理分析,主要結(jié)論如下： (1)游客對壺天古村20項指標的評價都介于“一般”和“滿意”之間。均值方面,排名前三依次是古村特色、古村游覽價值和古村的整體保存狀況；排名后三的依次是古村保護、地方娛樂和古村管理和服務(wù)狀況,。推薦意愿均值為3.52,重游意愿均值3.47。 (2)IPA分析中。20項指標中有7項落在第一象限,包括“古村特色”、“古村街巷布局”、“古村民風(fēng)狀況”、“與其他古村相比,旅游資源的稀缺性和獨特性”、“古村歷史底蘊和價值”、“古村游覽價值”、“古村游覽環(huán)境”。第二象限內(nèi)有5個指標,包括“古村的面積”、“古村的整體保存狀況”、“可供游覽觀賞的建筑數(shù)量”、“古村周邊環(huán)境”、“古村人文風(fēng)情”。第三象限內(nèi)有4個指標,包括“古村餐飲服務(wù)”、“古村交通”、“古村購物”、“地方娛樂”。第四象限內(nèi)有4個指標,分別是“古村保護”、“古村基礎(chǔ)設(shè)施便利性”、“古村住宿”、“古村管理和服務(wù)狀況”。 (3)壺天古村旅游資源的保護與開發(fā)需要利用壺天古村自然景觀、物質(zhì)和非物質(zhì)文化遺產(chǎn)資源和區(qū)域優(yōu)勢,以強化教育、提高認識為先導(dǎo),以改善民生、提升效益為核心,以強化文化遺產(chǎn)保護為重、以實現(xiàn)可持續(xù)發(fā)展為基準,以新農(nóng)村建設(shè)為契機,遵循保護性、特色性以及市場性的原則進行合理規(guī)劃、科學(xué)開發(fā),將壺天古村打造以休閑、度假、文化等產(chǎn)業(yè)為主題、以深厚的歷史文化為依托的鄉(xiāng)村旅游度假區(qū)。 最后在分析結(jié)果的基礎(chǔ)上,提出了壺天古村旅游資源保護與開發(fā)的總體思路、保護內(nèi)容和開發(fā)策略。
[Abstract]:With the sustainable development of tourism, the development of tourism products has stepped into the stage of in-depth development. As the carrier of a particular period or region, Gucun has a high tourism development value. At the same time, with the improvement of people's income and living standard, people have a strong interest in the ancient village, people are willing to go to the ancient village to experience the unique local culture, at the same time to achieve the purpose of relaxing body and mind, leisure and vacation. With the historical and cultural resources as the core and the Qingshan and Xiushui as the support, the ancient village tourism is in a period of vigorous development. However, there are still some problems in the tourism development of Gucun, such as the weak reception power of the later scenic spots due to inadequate early planning, the damage to the tourist environment caused by the sudden surge of tourists and the similarity of products caused by the insufficient development. A question that is not characteristic. Therefore, we should think about the protection and development of ancient village tourism resources, and study the protection and development of ancient village tourism resources from the perspective of tourist satisfaction. It is of great significance for the sustainable utilization of ancient village tourism resources and the sustainable and healthy development of ancient village tourism. Hutian Village is located 64 kilometers west of Xiangxiang City. Hutian ancient village layout is reasonable, the characteristic is obvious. Although the city-river shop to the market formation of more than 200 years of history, the main building is well-preserved. Hutian ancient village is rich in tourism resources and has high historical value and tour value. On the basis of a large number of literature studies and field investigations, this study makes use of qualitative and quantitative methods, questionnaires and other methods to collate and analyze the relevant materials and data. The main conclusions are as follows: (1) tourists' evaluation of 20 indexes of Hutian ancient village is between "average" and "satisfactory". In the mean value, the top three are the ancient village characteristic, the ancient village tour value and the whole preservation condition of the ancient village; the last three are the ancient village protection, the local entertainment and the ancient village management and service condition in turn. The mean value of recommended intention is 3.52, and that of revisiting will is 3.47.The (2) Seven of the 20 items in IPA analysis fall in the first quadrant, including "Gucun characteristics", "Gucun Street layout", "Ancient Village Folk style", "compared with other ancient villages," The scarcity and uniqueness of tourism resources, the historical details and value of ancient villages, and the environment of ancient villages. There are five indexes in the second quadrant, including "the area of the ancient village", "the overall preservation of the ancient village", "the number of buildings available for sightseeing and viewing", "the surrounding environment of the ancient village" and "the cultural customs of the ancient village". There are four indicators in the third quadrant, including Gucun Catering Service, Gucun Transportation, Gucun Shopping, and Local Recreation. In the fourth quadrant, there are four indicators: "Ancient Village Protection", "Ancient Village Infrastructure convenience", "Ancient Village accommodation", (3) the protection and development of Hutian ancient village's tourism resources need to make use of the natural landscape, material and intangible cultural heritage resources and regional advantages of Hutian ancient village, and be guided by strengthening education and raising awareness. The core is to improve people's livelihood and benefit, to strengthen the protection of cultural heritage, to realize sustainable development as the benchmark, to take the construction of new countryside as an opportunity, to follow the principles of protection, characteristics and market, to carry out rational planning and scientific development. Hutian ancient village to leisure, vacation, culture and other industries as the theme, relying on the profound history and culture of rural tourism resorts. Finally, on the basis of the analysis results, the paper puts forward the general ideas, contents and development strategies of the protection and development of tourist resources in Hutian ancient village.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7
本文編號：2221954
[Abstract]:With the sustainable development of tourism, the development of tourism products has stepped into the stage of in-depth development. As the carrier of a particular period or region, Gucun has a high tourism development value. At the same time, with the improvement of people's income and living standard, people have a strong interest in the ancient village, people are willing to go to the ancient village to experience the unique local culture, at the same time to achieve the purpose of relaxing body and mind, leisure and vacation. With the historical and cultural resources as the core and the Qingshan and Xiushui as the support, the ancient village tourism is in a period of vigorous development. However, there are still some problems in the tourism development of Gucun, such as the weak reception power of the later scenic spots due to inadequate early planning, the damage to the tourist environment caused by the sudden surge of tourists and the similarity of products caused by the insufficient development. A question that is not characteristic. Therefore, we should think about the protection and development of ancient village tourism resources, and study the protection and development of ancient village tourism resources from the perspective of tourist satisfaction. It is of great significance for the sustainable utilization of ancient village tourism resources and the sustainable and healthy development of ancient village tourism. Hutian Village is located 64 kilometers west of Xiangxiang City. Hutian ancient village layout is reasonable, the characteristic is obvious. Although the city-river shop to the market formation of more than 200 years of history, the main building is well-preserved. Hutian ancient village is rich in tourism resources and has high historical value and tour value. On the basis of a large number of literature studies and field investigations, this study makes use of qualitative and quantitative methods, questionnaires and other methods to collate and analyze the relevant materials and data. The main conclusions are as follows: (1) tourists' evaluation of 20 indexes of Hutian ancient village is between "average" and "satisfactory". In the mean value, the top three are the ancient village characteristic, the ancient village tour value and the whole preservation condition of the ancient village; the last three are the ancient village protection, the local entertainment and the ancient village management and service condition in turn. The mean value of recommended intention is 3.52, and that of revisiting will is 3.47.The (2) Seven of the 20 items in IPA analysis fall in the first quadrant, including "Gucun characteristics", "Gucun Street layout", "Ancient Village Folk style", "compared with other ancient villages," The scarcity and uniqueness of tourism resources, the historical details and value of ancient villages, and the environment of ancient villages. There are five indexes in the second quadrant, including "the area of the ancient village", "the overall preservation of the ancient village", "the number of buildings available for sightseeing and viewing", "the surrounding environment of the ancient village" and "the cultural customs of the ancient village". There are four indicators in the third quadrant, including Gucun Catering Service, Gucun Transportation, Gucun Shopping, and Local Recreation. In the fourth quadrant, there are four indicators: "Ancient Village Protection", "Ancient Village Infrastructure convenience", "Ancient Village accommodation", (3) the protection and development of Hutian ancient village's tourism resources need to make use of the natural landscape, material and intangible cultural heritage resources and regional advantages of Hutian ancient village, and be guided by strengthening education and raising awareness. The core is to improve people's livelihood and benefit, to strengthen the protection of cultural heritage, to realize sustainable development as the benchmark, to take the construction of new countryside as an opportunity, to follow the principles of protection, characteristics and market, to carry out rational planning and scientific development. Hutian ancient village to leisure, vacation, culture and other industries as the theme, relying on the profound history and culture of rural tourism resorts. Finally, on the basis of the analysis results, the paper puts forward the general ideas, contents and development strategies of the protection and development of tourist resources in Hutian ancient village.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7
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