基于AHP的浙江濱海生態(tài)旅游咨源評(píng)價(jià)研究
[Abstract]:With the governments around the world attach great importance to tourism, tourism and its affiliated industries have developed rapidly, and gradually become an important pillar of the global economy, but at the same time, the pollution of tourism environment and the waste of tourism resources. However, the problems such as the imbalance of tourism ecosystem are becoming more and more serious. This will urge the government to actively promote the ecotourism industry, guide tourism enterprises to manage ecotourism, develop ecotourism products, and strengthen ecological education for tourists. As a new paradigm of ecotourism, coastal ecotourism provides an important way for the sustainable development of coastal ecotourism resources, tourism environment, tourism destination society and economy. The strategic core of the exploitation of coastal ecotourism resources is to coordinate the balance between coastal ecotourism resources, tourism environment and coastal tourism economic development, and to realize the harmonious development of coastal ecological environmental benefits and social economic benefits. This paper studies the concept, types and characteristics of coastal ecotourism resources, combs the types of coastal ecotourism resources in Zhejiang Province, and analyzes the present situation of the development of coastal ecotourism resources in Zhejiang Province. At the same time, the evaluation system of coastal ecotourism resources is established on the basis of traditional ecotourism resources evaluation methods and combining with the actual characteristics of coastal ecotourism, and the evaluation of coastal ecotourism resources in Zhejiang Province is carried out by using the Analytic hierarchy process (AHP). The reasonable evaluation results are obtained, and the protection, exploitation and countermeasures of Zhejiang coastal ecotourism resources are put forward, which can promote the sustainable development of Zhejiang coastal ecotourism and maintain the ecological balance of Zhejiang coastal area. The research direction of this paper is consistent with the development trend of coastal ecotourism, which not only combines the commonality of ecotourism and coastal tourism, but also fills up the blank in the study of coastal ecotourism resources system in Zhejiang Province. It provides a strong theoretical basis and practical experience for the further study of coastal ecotourism in Zhejiang in the future.
【學(xué)位授予單位】:浙江海洋學(xué)院
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F592.7
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